Rascasse Audience Intelligence

Gears of War Audience in United States

A data profile of the people who buy, follow and care about Gears of War in United States — modelled from more than twelve digital signal sources. Gears of War has an estimated audience of 933,786 people in United States.

#27among Shooter in United States#288among Video / Board Game in United States#518in Games

The average Gears of War fan in United States is 27.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Battlefield 4, Mobile game, Battlefield (series), with strongest over-indexing on Battlefield 4 (73.43× the country average).

Demographically, the Gears of War audience skews more male with an average age of 27.5, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gears of War fan in United States is more male, around 27.5 years old, with strong Patriotism tendencies and a notable affinity for Battlefield 4.

Category: Games · Type: Video / Board Game · Subtype: Shooter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gears of War profile in United States.

Audience size
934K
in United States
Gender
23.0%♀
77.0% male
Age
27.5
average years
Country rank
#24785
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gears of War fans

23.0% are female, 77.0% are male, average age 27.5.

Fig. 02

Gender split

23.0%
Female
77.0%
Male
Demographic split for Gears of War audience in United States
MetricValue
Female23.0%
Male77.0%
Average age27.5
Estimated audience size933,786
Fig. 03

Age distribution

Ø 27.5
average years
Age distribution of the Gears of War audience in United States
Age bracketShare%
16-1953%
20-2924%
30-3912%
40-496%
50+5%
Fig. 04

Worldwide distribution

42.4%

of the worldwide Gears of War audience comes from United States.

Worldwide audience distribution share by country for Gears of War
CountryShare
United States42.4%
Mexico8.4%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gears of War audience in United States is strongest.

Fig. 05

Top regions by affinity

Gears of War fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~30K1.40×
02Nevada~10K1.32×
03New Mexico~6K1.32×
04Alaska~3K1.32×
05California~100K1.25×
06Texas~100K1.25×
07Utah~10K1.16×
08Washington~20K1.15×
09Oklahoma~10K1.14×
10Idaho~5K1.14×
11Kentucky~10K1.11×
12West Virginia~5K1.10×
13Colorado~20K1.05×
14Alabama~10K1.05×
15Kansas~8K1.05×
16Ohio~30K1.04×
17Oregon~10K1.04×
18North Dakota~2K1.04×
19Illinois~30K1.03×
20Indiana~20K1.03×
21Arkansas~8K1.02×
22Michigan~20K0.99×
23Missouri~10K0.99×
24Connecticut~9K0.99×
25Nebraska~5K0.99×
26Iowa~7K0.97×
27Virginia~20K0.96×
28Tennessee~20K0.96×
29Mississippi~7K0.96×
30Wyoming~1K0.96×
31Rhode Island~3K0.95×
32Florida~60K0.94×
33New York~50K0.94×
34North Carolina~30K0.94×
35Montana~2K0.94×
36Pennsylvania~30K0.93×
37Georgia~30K0.93×
38Louisiana~10K0.93×
39South Carolina~10K0.92×
40New Jersey~20K0.91×
41Hawaii~4K0.90×
42South Dakota~2K0.90×
43New Hampshire~3K0.89×
44Maryland~10K0.86×
45Wisconsin~10K0.86×
46Maine~3K0.84×
47Delaware~2K0.84×
48Minnesota~10K0.80×
49Massachusetts~10K0.78×
50Washington, District of Columbia~2K0.68×
Fig. 06

Affinity by region

Affinity by region — Gears of War, United States
0.68×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gears of War audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gears of War audience
#·InterestCategoryAffinity×
01Battlefield 4Games73.43×
02Destiny 2Games45.05×
03Battlefield (series)Games27.85×
04Fantastic Beasts and Where to Find ThemPets & Animals26.98×
05Tom Clancy's Rainbow Six SiegeGames23.17×
06Electronic ArtsGames21.77×
07Need for SpeedGames21.33×
08LegolandTravel & Leisure20.00×
09Action role-playing gameGames14.93×
10Disneyland ParisTravel & Leisure13.43×
11FIFA (video game series)Games11.72×
12The Lord of the RingsMovies & TV11.00×
13Massively multiplayer online gamesGames10.78×
14Real-time strategyGames10.76×
15Action-adventure gameGames9.75×
16Mobile gameGames9.45×
17Family carCars & Mobility9.24×
18Arcade gameGames7.79×
19Call of DutyGames7.66×
20SupermanMovies & TV2.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gears of War audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gears of War audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.59×
Family OrientationCONSERVATISM2.22×
Early Adopter MentalityPOWER1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gears of War audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.55×
CreativityOPEN0.58×
TraditionCONSERVATISM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gears of War have in United States?

Gears of War has an estimated audience of 933,786 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gears of War fans?

23.0% of Gears of War fans are female, 77.0% are male, with an average age of 27.5 years.

03

Which brands do Gears of War fans like most?

Gears of War fans show strongest brand affinity for Battlefield 4 (73.43×), Mobile game (9.45×), and Battlefield (series) (27.85×) over the country average.

04

Where do Gears of War fans live in United States?

Gears of War fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Gears of War fans also like?

Beyond Gears of War itself, the audience over-indexes on Mobile game (9.45×), Battlefield (series) (27.85×), Action role-playing game (14.93×), and Legoland (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Gears of War. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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