Arcade game Audience in United States

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Arcade game has an estimated audience of 16,465,472 people in United States. 41.3% are female, 58.7% are male, average age 35.6. Top regions: California, Texas, Florida. Top brand affinities: World of Warcraft, Superman, GameStop, The Last of Us, Mobile game.

The average Arcade game fan in United States is 35.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include World of Warcraft, Superman, GameStop, with strongest over-indexing on World of Warcraft (5.1× the country average). Demographically, the Arcade game audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic · Subtype: Gaming genre

Demographics of Arcade game fans

Demographic split for Arcade game audience in United States
MetricValue
Female41.3%
Male58.7%
Average age35.6
Estimated audience size16,465,472

Audience persona

The typical Arcade game fan in United States is more male, around 35.6 years old, with strong Extroversion tendencies and a notable affinity for World of Warcraft.

Top regions in United States

Top regions ranked by reach for Arcade game in United States
RegionReachAffinity
California2,153,5561.19×
Texas1,984,5611.4×
Florida1,195,4971.07×
New York922,3431×
Illinois685,1021.25×
Ohio580,0771.14×
Georgia573,6641.13×
Pennsylvania554,5881×
North Carolina531,3501.07×
New Jersey477,0191.14×
Michigan445,7601.04×
Virginia402,6551×
Arizona366,8261.09×
Tennessee340,8001.03×
Washington339,2471.03×
Indiana336,2691.12×
Massachusetts310,1020.96×
Missouri303,9551.15×
Colorado255,0260.98×
Maryland250,3490.88×
Alabama250,1721.09×
Wisconsin247,0871×
South Carolina236,6270.96×
Kentucky235,2941.14×
Minnesota231,2060.98×
Louisiana226,9971.07×
Oklahoma213,7981.17×
Nevada199,2591.25×
Iowa180,4341.33×
Oregon174,9200.93×
Utah165,2851.12×
Connecticut150,4390.91×
Kansas134,6911.04×
Arkansas134,6510.99×
Mississippi119,5840.88×
Nebraska87,5221.06×
Idaho76,6660.93×
New Mexico72,7450.88×
West Virginia67,5590.88×
New Hampshire64,4860.99×
Hawaii58,7580.83×
Maine46,7210.79×
Washington, District of Columbia46,1380.93×
Rhode Island40,5030.77×
Montana38,9050.85×
Delaware38,8140.85×
South Dakota31,6600.83×
North Dakota28,2410.83×
Alaska22,7890.65×
Vermont21,2220.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Arcade game audience
BrandAffinityCategory
World of Warcraft5.1×Games
Superman1.6×Movies & TV
GameStop3.44×Games
The Last of Us5.82×Games
Mobile game2.54×Games
Nintendo4.3×Games
ICloud5.04×Technology & Electronics
Twitch3.01×Games
Pokémon3.05×Games
Gambling2.27×Games
Super Mario Bros.6.66×Games
Friends1.69×Movies & TV
Peacemaker1.87×Movies & TV
Pokémon (video game series)3.64×Games
Warcraft6.96×Games
New Zealand English9.29×Politics & Society
Massively multiplayer online games3.71×Games
Call of Duty: Modern Warfare 37.84×Games
Slot machine3.46×Games
Online games2.1×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Arcade game audience
TraitClusterScore
ExtroversionTHRILL1.41
Early Adopter MentalityPOWER1.34
Social Media UsageJOY1.31
Family OrientationCONSERVATISM1.18
LGBTQ+ IdentityOPEN1.13
Urban LifestyleOPEN1.11

Worldwide distribution

Worldwide audience distribution share by country for Arcade game
CountryShare
United States28.3%
United Kingdom5.5%
Japan4.3%

See Arcade game audiences in other countries

More Gaming genre audiences in United States

Frequently asked questions

How many fans does Arcade game have in United States?

Arcade game has an estimated audience of 16,465,472 people in United States, concentrated in California and Texas.

What is the gender split and age of Arcade game fans?

41.3% of Arcade game fans are female, 58.7% are male, with an average age of 35.6 years.

Which brands do Arcade game fans like most?

Arcade game fans show strongest brand affinity for World of Warcraft (5.1×), Superman (1.6×), and GameStop (3.44×) over the country average.

Where do Arcade game fans live in United States?

Arcade game fans in United States are most concentrated in California (reach 2,153,556), Texas (reach 1,984,561), and Florida (reach 1,195,497). These three regions account for the largest share of the active audience.

What other brands do Arcade game fans also like?

Beyond Arcade game itself, the audience over-indexes on Superman (1.6×), GameStop (3.44×), The Last of Us (5.82×), and Mobile game (2.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Arcade game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.