Rascasse Audience Intelligence

Arcade game Audience in United States

A data profile of the people who buy, follow and care about Arcade game in United States — modelled from more than twelve digital signal sources. Arcade game has an estimated audience of 16,465,472 people in United States.

#17among Gaming genre in United States#1431among Topic in United States#38in Games

The average Arcade game fan in United States is 35.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Assassin's Creed, World of Warcraft, GameStop, with strongest over-indexing on Assassin's Creed (7.13× the country average).

Demographically, the Arcade game audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Arcade game fan in United States is more male, around 35.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Assassin's Creed.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arcade game profile in United States.

Audience size
16.5M
in United States
Gender
41.3%♀
58.7% male
Age
35.6
average years
Country rank
#2101
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Arcade game fans

41.3% are female, 58.7% are male, average age 35.6.

Fig. 02

Gender split

41.3%
Female
58.7%
Male
Demographic split for Arcade game audience in United States
MetricValue
Female41.3%
Male58.7%
Average age35.6
Estimated audience size16,465,472
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Arcade game audience in United States
Age bracketShare%
16-1929%
20-2920%
30-3920%
40-4917%
50+14%
Fig. 04

Worldwide distribution

28.3%

of the worldwide Arcade game audience comes from United States.

Worldwide audience distribution share by country for Arcade game
CountryShare
United States28.3%
United Kingdom5.5%
Japan4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arcade game audience in United States is strongest.

Fig. 05

Top regions by affinity

Arcade game fans by region: top regions in United States
#RegionReachAffinity×
01Texas~2M1.36×
02Iowa~200K1.29×
03Nevada~200K1.18×
04Florida~1.5M1.15×
05Alabama~300K1.15×
06Oklahoma~200K1.14×
07California~2M1.13×
08Ohio~600K1.13×
09Missouri~300K1.13×
10Illinois~600K1.12×
11Kentucky~200K1.12×
12Utah~200K1.12×
13Georgia~600K1.10×
14Arizona~400K1.10×
15Indiana~300K1.10×
16Kansas~100K1.09×
17Nebraska~90K1.07×
18Arkansas~100K1.06×
19North Carolina~500K1.04×
20Louisiana~200K1.04×
21New Jersey~400K1.03×
22Wisconsin~300K1.02×
23Michigan~400K1.01×
24New Hampshire~60K1.00×
25Pennsylvania~500K0.99×
26North Dakota~30K0.99×
27Virginia~400K0.98×
28Mississippi~100K0.98×
29West Virginia~80K0.98×
30Minnesota~200K0.97×
31Tennessee~300K0.96×
32South Carolina~200K0.96×
33Idaho~80K0.96×
34New Mexico~80K0.96×
35New York~900K0.95×
36Delaware~40K0.94×
37Colorado~200K0.93×
38Washington~300K0.92×
39Massachusetts~300K0.92×
40Hawaii~60K0.91×
41Montana~40K0.90×
42South Dakota~30K0.90×
43Connecticut~100K0.89×
44Alaska~30K0.89×
45Vermont~30K0.89×
46Maryland~200K0.87×
47Oregon~200K0.87×
48Maine~50K0.86×
49Rhode Island~40K0.86×
50Washington, District of Columbia~40K0.76×
Fig. 06

Affinity by region

Affinity by region — Arcade game, United States
0.76×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arcade game audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arcade game audience
#·InterestCategoryAffinity×
01New Zealand EnglishPolitics & Society9.29×
02Call of Duty: Modern Warfare 3Games7.84×
03Assassin's CreedGames7.13×
04WarcraftGames6.96×
05Super Mario Bros.Games6.66×
06The Last of UsGames5.82×
07World of WarcraftGames5.10×
08ICloudTechnology & Electronics5.04×
09NintendoGames4.30×
10Massively multiplayer online gamesGames3.71×
11Pokémon (video game series)Games3.64×
12Slot machineGames3.46×
13GameStopGames3.44×
14PokémonGames3.05×
15TwitchGames3.01×
16Mobile gameGames2.54×
17GamblingGames2.27×
18Online gamesGames2.10×
19PeacemakerMovies & TV1.87×
20SupermanMovies & TV1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arcade game audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Arcade game audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.58×
Social Media UsageJOY1.44×
Family OrientationCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Arcade game audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.78×
Design AffinityPREMIUM0.89×
Price SensitivityPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Arcade game have in United States?

Arcade game has an estimated audience of 16,465,472 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Arcade game fans?

41.3% of Arcade game fans are female, 58.7% are male, with an average age of 35.6 years.

03

Which brands do Arcade game fans like most?

Arcade game fans show strongest brand affinity for Assassin's Creed (7.13×), World of Warcraft (5.1×), and GameStop (3.44×) over the country average.

04

Where do Arcade game fans live in United States?

Arcade game fans in United States are most concentrated in California (reach ~2M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Arcade game fans also like?

Beyond Arcade game itself, the audience over-indexes on World of Warcraft (5.1×), GameStop (3.44×), Mobile game (2.54×), and Superman (1.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gaming genre audiences in United States

See Arcade game audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Arcade game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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