A data profile of the people who buy, follow and care about Arcade game in United Kingdom — modelled from more than twelve digital signal sources. Arcade game has an estimated audience of 3,210,735 people in United Kingdom.
The average Arcade game fan in United Kingdom is 38.9 years old, more male, and lives primarily in Scotland.
The audience is concentrated in Scotland, Wales, South East.
Top brand affinities include Halford, Premier League, Super Mario Bros., with strongest over-indexing on Halford (1.6× the country average).
Demographically, the Arcade game audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Social Media Usage, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Arcade game fan in United Kingdom is more male, around 38.9 years old, with strong Social Media Usage tendencies and a notable affinity for Halford.
The key figures that characterise the Arcade game profile in United Kingdom.
41.4% are female, 58.6% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 41.4% |
| Male | 58.6% |
| Average age | 38.9 |
| Estimated audience size | 3,210,735 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 18% |
of the worldwide Arcade game audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 28.3% |
| United Kingdom | 5.5% |
| Japan | 4.3% |
Where the Arcade game audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~400K | 1.97× | |
| 02 | Scotland | ~500K | 1.63× | |
| 03 | Northern Ireland | ~200K | 1.59× | |
| 04 | West Midlands | ~100K | 0.96× | |
| 05 | Yorkshire and the Humber | ~200K | 0.91× | |
| 06 | North East | ~100K | 0.79× | |
| 07 | South East | ~300K | 0.78× | |
| 08 | East Midlands | ~200K | 0.69× | |
| 09 | South West | ~200K | 0.66× | |
| 10 | East of England | ~200K | 0.62× | |
| 11 | North West | ~200K | 0.53× |
The strongest cross-interests of the Arcade game audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Super Mario Bros. | Games | 8.63× | ||
| 02 | Casino games | Games | 3.32× | ||
| 03 | Slot machine | Games | 3.07× | ||
| 04 | CeX (company) | Technology & Electronics | 2.61× | ||
| 05 | Betfair | Games | 2.54× | ||
| 06 | Gala Bingo | Games | 2.50× | ||
| 07 | Casino | Games | 2.30× | ||
| 08 | Betfred | Games | 2.13× | ||
| 09 | Paddy Power | Games | 2.10× | ||
| 10 | Sky Bet | Games | 2.08× | ||
| 11 | Mobile game | Games | 2.07× | ||
| 12 | Wembley Stadium | Sports | 1.77× | ||
| 13 | National Lottery (Ireland) | Games | 1.77× | ||
| 14 | Manchester City F.C. | Sports | 1.76× | ||
| 15 | Virgin Media | Technology & Electronics | 1.75× | ||
| 16 | Premier League | Sports | 1.71× | ||
| 17 | Toolstation | Home & Garden | 1.71× | ||
| 18 | Gambling | Games | 1.70× | ||
| 19 | Halford | Music & Radio | 1.60× | ||
| 20 | Video games | Games | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.34× | |
| Need for Security | CONSERVATISM | 1.28× | |
| Early Adopter Mentality | POWER | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.77× | |
| Mindfulness | BALANCE | 0.82× | |
| Sustainability | BALANCE | 0.87× |
Arcade game has an estimated audience of 3,210,735 people in United Kingdom, concentrated in Scotland and Wales.
41.4% of Arcade game fans are female, 58.6% are male, with an average age of 38.9 years.
Arcade game fans show strongest brand affinity for Halford (1.6×), Premier League (1.71×), and Super Mario Bros. (8.63×) over the country average.
Arcade game fans in United Kingdom are most concentrated in Scotland (reach ~500K), Wales (reach ~400K), and South East (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Arcade game itself, the audience over-indexes on Premier League (1.71×), Super Mario Bros. (8.63×), Betfred (2.13×), and Paddy Power (2.1×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Arcade game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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