Top 50 Games brands in United Kingdom
This curated ranking covers the 50 largest games brands in United Kingdom, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 3,597 games brands tracked in United Kingdom, the 50 ranked here account for the largest measured audience reach. Games, Video games and Toys lead the list with a combined estimated audience of 69,928,386 people. Across all 50 entries the average audience size is 8,184,310, and the largest, Games, reaches around 31,548,869 people in United Kingdom. Audience size is the estimated number of unique people in United Kingdom who actively engage with each games brand, derived from search demand signals. Rankings reflect search-behavior signals collected across United Kingdom and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Games |
31,548,869 | 3.8% | Lifestyle cluster | Games |
| 2 |  Video games |
21,625,556 | 3.9% | Gaming genre | Games |
| 3 |  Toys |
16,753,961 | 4.8% | Games | |
| 4 |  National Lottery (United Kingdom) |
14,840,225 | 87.6% | Lottery | Games |
| 5 |  National Lottery |
13,802,975 | 84.2% | Lottery | Games |
| 6 |  National Lottery (Ireland) |
13,619,981 | 84.9% | Lottery | Games |
| 7 |  Betfred |
13,588,400 | 74.0% | Betting | Games |
| 8 |  Gambling |
13,460,529 | 5.8% | Games | |
| 9 |  William Hill (bookmaker) |
13,225,110 | 49.9% | Betting | Games |
| 10 |  Paddy Power |
13,081,166 | 59.8% | Betting | Games |
| 11 |  Sky Bet |
11,513,130 | 87.0% | Games | |
| 12 |  Online games |
11,264,425 | 4.0% | Gaming genre | Games |
| 13 |  Mobile game |
10,641,092 | 3.9% | Gaming genre | Games |
| 14 |  First-person shooter games |
9,578,384 | 3.9% | Gaming genre | Games |
| 15 |  Sky Vegas |
9,391,563 | 99.5% | Games | |
| 16 |  Exhibition game |
8,409,557 | 9.7% | Gaming genre | Games |
| 17 |  Betfair |
8,368,856 | 30.6% | Betting | Games |
| 18 |  Gala Bingo |
7,824,008 | 97.2% | Games | |
| 19 |  Casino |
7,682,019 | 5.8% | Games | |
| 20 |  Crossword |
7,357,905 | 10.0% | Video game | Games |
| 21 |  Ladbrokes |
6,836,243 | 53.1% | Gambling | Games |
| 22 |  Gamer |
6,787,025 | 3.2% | Games | |
| 23 |  Card games |
6,510,932 | 3.8% | Gaming genre | Games |
| 24 |  Puzzle video games |
6,475,906 | 4.1% | Gaming genre | Games |
| 25 |  CrazyGames |
6,392,240 | 5.4% | Games | |
| 26 |  Sports betting |
6,266,114 | 8.5% | Games | |
| 27 |  Online gambling |
6,131,910 | 8.1% | Gaming genre | Games |
| 28 |  Postcode lottery |
6,107,965 | 95.9% | Lottery | Games |
| 29 |  Mecca Bingo |
6,092,974 | 98.6% | Games | |
| 30 |  Quiz |
5,701,202 | 6.3% | Games | |
| 31 |  Role-playing games |
5,532,269 | 3.1% | Gaming genre | Games |
| 32 |  BetVictor |
5,505,808 | 83.5% | Betting | Games |
| 33 |  Board games |
5,491,531 | 4.2% | Gaming genre | Games |
| 34 |  Lottery |
5,403,512 | 5.1% | Games | |
| 35 |  Action games |
4,697,381 | 3.1% | Gaming genre | Games |
| 36 |  Slot machine |
4,629,056 | 5.3% | Gaming genre | Games |
| 37 |  People's Postcode Lottery |
4,578,633 | 97.0% | Games | |
| 38 |  Adventure game |
4,544,809 | 3.8% | Gaming genre | Games |
| 39 |  BetMGM |
4,442,990 | 22.3% | Betting | Games |
| 40 |  Pokémon |
4,335,713 | 4.1% | Animation | Games |
| 41 |  Online poker |
4,275,895 | 3.9% | Gaming genre | Games |
| 42 |  Twitch |
4,180,762 | 2.9% | Social media | Games |
| 43 |  Sports games |
4,096,818 | 3.3% | Gaming genre | Games |
| 44 |  Boylesports |
3,884,220 | 43.8% | Betting | Games |
| 45 |  32Red |
3,843,285 | 95.2% | Games | |
| 46 |  Crazy Games |
3,828,686 | 5.9% | Online game | Games |
| 47 |  Fortnite |
3,797,106 | 3.9% | Shooter | Games |
| 48 |  Racing games |
3,767,001 | 3.8% | Gaming genre | Games |
| 49 |  Bingo (U.S.) |
3,751,370 | 18.7% | Games | |
| 50 |  Strategy games |
3,748,480 | 3.2% | Gaming genre | Games |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each games brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest games brand in United Kingdom?
Games currently leads with an estimated audience of 31,548,869 people in United Kingdom.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United Kingdom. Lists below 5 entries are not published. See methodology for full details.