How to read this list
Rank
Position in the Top 32, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in United Kingdom who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United Kingdom. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United Kingdom, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United Kingdom. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 |  National Lottery (United Kingdom) |
15M | 88.9% | 47.0 | 51.4% | Lottery |
| 2 |  National Lottery |
14M | 86.1% | 46.5 | 46.9% | Lottery |
| 3 |  National Lottery (Ireland) |
14M | 88.4% | 46.2 | 57.9% | Lottery |
| 4 |  Postcode lottery |
6.3M | 97.6% | 45.6 | 72.5% | Lottery |
| 5 |  Super 6 |
2.6M | 84.5% | 43.9 | 45.6% | Lottery |
| 6 |  Eurojackpot |
140k | 0.5% | 47.9 | 57.7% | Lottery |
| 7 |  Florida Lottery |
44k | 0.3% | 38.5 | 55.7% | Lottery |
| 8 |  Mega-Sena |
23k | 0.2% | 36.1 | 72.2% | Lottery |
| 9 |  postcode loterij |
23k | 0.5% | 46.1 | 60.2% | Lottery |
| 10 |  Michigan Lottery |
16k | 0.1% | 38.9 | 51.7% | Lottery |
| 11 |  Danske Spil |
8.9k | 0.2% | 33.7 | 31.4% | Lottery |
| 12 |  Norsk Tipping |
8.7k | 0.2% | 32.6 | 37.8% | Lottery |
| 13 |  Nordwestdeutsche Klassenlotterie |
6.5k | 2.0% | 45.4 | 53.3% | Lottery |
| 14 |  TattsLotto |
4.4k | 0.2% | 33.9 | 41.4% | Lottery |
| 15 |  Lotto Hessen |
2.2k | 0.1% | 45.5 | 52.0% | Lottery |
| 16 |  Loto-Québec |
2.2k | 0.0% | 39.9 | 85.7% | Lottery |
| 17 |  Lotto24 |
1.9k | 0.1% | 45.5 | 53.2% | Lottery |
| 18 |  Swisslos |
1.7k | 0.1% | 45.2 | 51.4% | Lottery |
| 19 |  Österreichische Lotterien |
362 | 5.3% | 45.0 | 46.2% | Lottery |
| 20 |  GlücksSpirale |
276 | 1.7% | 43.9 | 45.6% | Lottery |
| 21 |  Spiel 77 |
195 | 0.0% | 43.9 | 45.6% | Lottery |
| 22 |  North Carolina Education Lottery |
169 | 0.0% | 32.2 | 46.6% | Lottery |
| 23 |  Faber Lotto |
144 | 0.0% | 44.3 | 50.8% | Lottery |
| 24 |  ARD Fernsehlotterie |
120 | 0.0% | 45.4 | 53.3% | Lottery |
| 25 |  Nebraska Lottery |
37 | 0.0% | 39.3 | 55.5% | Lottery |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 32 list compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each lottery by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest lottery in United Kingdom?
National Lottery (United Kingdom) currently leads with an estimated audience of 15M people in United Kingdom.