Top 14 Gamblings in United Kingdom
This curated ranking covers the 14 largest gamblings in United Kingdom, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Ladbrokes, Unibet and Tombola (bingo company) lead the list with a combined estimated audience of 10,826,474 people. Across all 14 entries the average audience size is 920,365, and the largest, Ladbrokes, reaches around 6,836,243 people in United Kingdom. Audience size is the estimated number of unique people in United Kingdom who actively engage with each gambling, derived from search demand signals. Rankings reflect search-behavior signals collected across United Kingdom and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Ladbrokes |
6,836,243 | 53.1% | Gambling | Games |
| 2 |  Unibet |
2,085,741 | 11.4% | Gambling | Games |
| 3 |  Tombola (bingo company) |
1,904,490 | 11.3% | Gambling | Games |
| 4 |  Sportingbet |
1,363,656 | 8.3% | Gambling | Sports |
| 5 |  partypoker |
295,834 | 26.6% | Gambling | Games |
| 6 |  Betsson |
209,190 | 2.4% | Gambling | Games |
| 7 |  Lotteria |
101,545 | 6.3% | Gambling | Games |
| 8 |  Playtech |
41,045 | 10.5% | Gambling | Games |
| 9 |  SBOBET |
19,056 | 1.2% | Gambling | Games |
| 10 |  Lotto Max |
15,191 | 0.6% | Gambling | Games |
| 11 |  Svenska Spel |
6,326 | 0.2% | Gambling | Games |
| 12 |  Full Tilt Poker |
5,838 | 3.2% | Gambling | Games |
| 13 |  Lotto Super 7 |
893 | 1.3% | Gambling | Games |
| 14 |  Sociedade de Turismo e Diversões de Macau |
74 | 4.4% | Gambling | Games |
Frequently asked questions
How is this Top 14 list compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each gambling by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest gambling in United Kingdom?
Ladbrokes currently leads with an estimated audience of 6,836,243 people in United Kingdom.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United Kingdom. Lists below 5 entries are not published. See methodology for full details.