A data profile of the people who buy, follow and care about Postcode lottery in United Kingdom — modelled from more than twelve digital signal sources. Postcode lottery has an estimated audience of 7,027,378 people in United Kingdom.
The average Postcode lottery fan in United Kingdom is 45.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, Scotland.
Top brand affinities include Football pool, Lottoland, National Lottery (Ireland), with strongest over-indexing on Football pool (113.18× the country average).
Demographically, the Postcode lottery audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Spirituality, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Postcode lottery fan in United Kingdom is more female, around 45.6 years old, with strong Spirituality tendencies and a notable affinity for Football pool.
The key figures that characterise the Postcode lottery profile in United Kingdom.
72.5% are female, 27.5% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 72.5% |
| Male | 27.5% |
| Average age | 45.6 |
| Estimated audience size | 7,027,378 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 34% |
of the worldwide Postcode lottery audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 97.8% |
| Spain | 0.2% |
| Greece | 0.2% |
Where the Postcode lottery audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~700K | 1.88× | |
| 02 | Yorkshire and the Humber | ~800K | 1.52× | |
| 03 | North East | ~300K | 1.37× | |
| 04 | West Midlands | ~300K | 1.27× | |
| 05 | Scotland | ~700K | 1.22× | |
| 06 | East Midlands | ~400K | 1.00× | |
| 07 | East of England | ~500K | 0.95× | |
| 08 | England | ~4.5M | 0.74× | |
| 09 | South West | ~400K | 0.74× | |
| 10 | South East | ~500K | 0.61× | |
| 11 | North West | ~400K | 0.53× | |
| 12 | Northern Ireland | ~40K | 0.19× |
The strongest cross-interests of the Postcode lottery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Football pool | Topic | 113.18× | ||
| 02 | Lotteria | Games | 49.59× | ||
| 03 | New York Lottery | Games | 41.12× | ||
| 04 | Lottoland | Games | 31.10× | ||
| 05 | Poker strategy | Games | 19.40× | ||
| 06 | Tombola (bingo company) | Games | 13.04× | ||
| 07 | Numerology | Health | 12.80× | ||
| 08 | Bargaining | Fashion & Accessoires | 11.21× | ||
| 09 | National Lottery (Ireland) | Games | 9.23× | ||
| 10 | People's Postcode Lottery | Games | 8.65× | ||
| 11 | Raffle | Fashion & Accessoires | 7.79× | ||
| 12 | EuroMillions | Games | 7.27× | ||
| 13 | Mediumship | Politics & Society | 6.21× | ||
| 14 | Cash Converters | Business & Career | 4.92× | ||
| 15 | National Lottery (United Kingdom) | Games | 4.86× | ||
| 16 | Gala Bingo | Games | 3.83× | ||
| 17 | Daily Star (United Kingdom) | News | 2.96× | ||
| 18 | Betfred | Games | 2.41× | ||
| 19 | Daily Mirror | News | 2.18× | ||
| 20 | Daily Express | News | 2.02× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.77× | |
| Mindfulness | BALANCE | 1.61× | |
| Patriotism | CONSERVATISM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.87× | |
| Design Affinity | PREMIUM | 0.94× | |
| Urban Lifestyle | OPEN | 0.96× |
Postcode lottery's target market in United Kingdom covers an estimated 7,027,378 people, concentrated in England and Yorkshire and the Humber.
72.5% of the Postcode lottery audience are female, 27.5% are male, with an average age of 45.6 years.
Postcode lottery fans show strongest brand affinity for Football pool (113.18×), Lottoland (31.1×), and National Lottery (Ireland) (9.23×) over the country average.
Postcode lottery fans in United Kingdom are most concentrated in England (reach ~4.5M), Yorkshire and the Humber (reach ~800K), and Scotland (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Postcode lottery itself, the audience over-indexes on Lottoland (31.1×), National Lottery (Ireland) (9.23×), National Lottery (United Kingdom) (4.86×), and Tombola (bingo company) (13.04×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Postcode lottery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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