A data profile of the people who buy, follow and care about National Lottery (Ireland) in United Kingdom — modelled from more than twelve digital signal sources. National Lottery (Ireland) has an estimated audience of 13,619,981 people in United Kingdom.
The average National Lottery (Ireland) fan in United Kingdom is 46.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include Postcode lottery, National Lottery (United Kingdom), Breaking news, with strongest over-indexing on Postcode lottery (9.23× the country average).
Demographically, the National Lottery (Ireland) audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical National Lottery (Ireland) fan in United Kingdom is more female, around 46.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Postcode lottery.
The key figures that characterise the National Lottery (Ireland) profile in United Kingdom.
57.9% are female, 42.1% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 46.2 |
| Estimated audience size | 13,619,981 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 35% |
of the worldwide National Lottery (Ireland) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 88.3% |
| South Africa | 6.1% |
| Ireland | 2.3% |
Where the National Lottery (Ireland) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~10M | 2.00× | |
| 02 | North West | ~2M | 1.34× | |
| 03 | East Midlands | ~1M | 1.29× | |
| 04 | South West | ~1.5M | 1.22× | |
| 05 | East of England | ~1.5M | 1.07× | |
| 06 | North East | ~500K | 1.03× | |
| 07 | South East | ~2M | 1.00× | |
| 08 | Yorkshire and the Humber | ~900K | 0.80× | |
| 09 | Scotland | ~900K | 0.74× | |
| 10 | Wales | ~600K | 0.73× | |
| 11 | West Midlands | ~400K | 0.67× | |
| 12 | Greater London | ~1M | 0.59× | |
| 13 | Northern Ireland | ~200K | 0.53× |
The strongest cross-interests of the National Lottery (Ireland) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Postcode lottery | Games | 9.23× | ||
| 02 | EuroMillions | Games | 8.97× | ||
| 03 | Online bingo | Games | 6.14× | ||
| 04 | National Lottery (United Kingdom) | Games | 6.11× | ||
| 05 | Lottery | Games | 5.47× | ||
| 06 | Travel insurance | Travel & Leisure | 4.33× | ||
| 07 | Debit card | Business & Career | 4.14× | ||
| 08 | Breaking news | Movies & TV | 4.08× | ||
| 09 | Life insurance | Business & Career | 3.13× | ||
| 10 | Betfair | Games | 2.91× | ||
| 11 | Esso | Cars & Mobility | 2.85× | ||
| 12 | Refrigerator | Home & Garden | 2.70× | ||
| 13 | William Hill (bookmaker) | Games | 2.64× | ||
| 14 | EBay | Shopping | 2.58× | ||
| 15 | Wikipedia | Internet & Social Media | 2.32× | ||
| 16 | Volunteering | Politics & Society | 2.14× | ||
| 17 | Home Appliances | Home & Garden | 2.12× | ||
| 18 | Energy | Home & Garden | 1.99× | ||
| 19 | Aldi | Shopping | 1.94× | ||
| 20 | Hobby | Home & Garden | 1.92× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.60× | |
| Need for Security | CONSERVATISM | 1.45× | |
| Travelling | THRILL | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.69× | |
| Luxury Orientation | PREMIUM | 0.73× | |
| Pet Ownership | JOY | 0.75× |
National Lottery (Ireland)'s target market in United Kingdom covers an estimated 13,619,981 people, concentrated in England and North West.
57.9% of the National Lottery (Ireland) audience are female, 42.1% are male, with an average age of 46.2 years.
National Lottery (Ireland) fans show strongest brand affinity for Postcode lottery (9.23×), National Lottery (United Kingdom) (6.11×), and Breaking news (4.08×) over the country average.
National Lottery (Ireland) fans in United Kingdom are most concentrated in England (reach ~10M), North West (reach ~2M), and South East (reach ~2M). These three regions account for the largest share of the active audience.
Beyond National Lottery (Ireland) itself, the audience over-indexes on National Lottery (United Kingdom) (6.11×), Breaking news (4.08×), Lottery (5.47×), and EuroMillions (8.97×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for National Lottery (Ireland). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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