National Lottery (Ireland) Audience in United Kingdom
National Lottery (Ireland) has an estimated audience of 13,619,981 people in United Kingdom. 57.9% are female, 42.1% are male, average age 46.2. Top regions: England, North West, South East. Top brand affinities: Sports nutrition, Postcode lottery, Diabetes mellitus awareness, Drinking establishment, Diana, Princess of Wales.
The average National Lottery (Ireland) fan in United Kingdom is 46.2 years old, more female, and lives primarily in England. The audience is concentrated in England, North West, South East. Top brand affinities include Sports nutrition, Postcode lottery, Diabetes mellitus awareness, with strongest over-indexing on Sports nutrition (18.15× the country average). Demographically, the National Lottery (Ireland) audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Lottery
Demographics of National Lottery (Ireland) fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 46.2 |
| Estimated audience size | 13,619,981 |
Audience persona
The typical National Lottery (Ireland) fan in United Kingdom is more female, around 46.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Sports nutrition.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 10,214,986 | 2× |
| North West | 1,949,779 | 1.34× |
| South East | 1,824,292 | 1× |
| South West | 1,363,164 | 1.22× |
| East of England | 1,325,611 | 1.07× |
| East Midlands | 1,234,609 | 1.29× |
| Greater London | 1,052,901 | 0.59× |
| Scotland | 907,155 | 0.74× |
| Yorkshire and the Humber | 876,944 | 0.8× |
| Wales | 571,065 | 0.73× |
| North East | 543,924 | 1.03× |
| West Midlands | 392,275 | 0.67× |
| Northern Ireland | 222,238 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports nutrition | 18.15× | Food & Beverages |
| Postcode lottery | 10.16× | Games |
| Diabetes mellitus awareness | 14.4× | Health |
| Drinking establishment | 10.44× | Food & Beverages |
| Diana, Princess of Wales | 20.32× | Politics & Society |
| Sapphire | 14.98× | Fashion & Accessoires |
| National Lottery (United Kingdom) | 4.71× | Games |
| Cyberwarfare | 24.74× | Technology & Electronics |
| Destination spa | 12.75× | Health |
| Lacto vegetarianism | 26.87× | Food & Beverages |
| Tax refund | 9.12× | Business & Career |
| Wine cocktail | 15.94× | Food & Beverages |
| Sustainable gardening | 19.2× | Home & Garden |
| Stress Relief | 21.15× | Health |
| Lottery | 4.92× | Games |
| Payment card | 11.63× | Fashion & Accessoires |
| Home business | 5.71× | Business & Career |
| Solar thermal energy | 15.46× | Home & Garden |
| Betfair | 3× | Games |
| William Hill (bookmaker) | 2.37× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.4 |
| Price Sensitivity | PREMIUM | 1.23 |
| Need for Security | CONSERVATISM | 1.22 |
| Family Orientation | CONSERVATISM | 1.17 |
| Indulgence | JOY | 1.06 |
| Healthy Lifestyle | BALANCE | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 88.4% |
| South Africa | 6.1% |
| Ireland | 2.3% |
See National Lottery (Ireland) audiences in other countries
- National Lottery (Ireland) — Germany
- National Lottery (Ireland) — United States
- National Lottery (Ireland) — France
- National Lottery (Ireland) — Italy
- National Lottery (Ireland) — Spain
- National Lottery (Ireland) — Brazil
- National Lottery (Ireland) — Japan
- National Lottery (Ireland) — South Korea
- National Lottery (Ireland) — India
More Lottery audiences in United Kingdom
- National Lottery (United Kingdom) (14,840,226)
- National Lottery (13,802,976)
- Postcode lottery (6,320,689)
- Super 6 (2,562,899)
- Eurojackpot (140,066)
Frequently asked questions
How many fans does National Lottery (Ireland) have in United Kingdom?
National Lottery (Ireland) has an estimated audience of 13,619,981 people in United Kingdom, concentrated in England and North West.
What is the gender split and age of National Lottery (Ireland) fans?
57.9% of National Lottery (Ireland) fans are female, 42.1% are male, with an average age of 46.2 years.
Which brands do National Lottery (Ireland) fans like most?
National Lottery (Ireland) fans show strongest brand affinity for Sports nutrition (18.15×), Postcode lottery (10.16×), and Diabetes mellitus awareness (14.4×) over the country average.
Where do National Lottery (Ireland) fans live in United Kingdom?
National Lottery (Ireland) fans in United Kingdom are most concentrated in England (reach 10,214,986), North West (reach 1,949,779), and South East (reach 1,824,292). These three regions account for the largest share of the active audience.
What other brands do National Lottery (Ireland) fans also like?
Beyond National Lottery (Ireland) itself, the audience over-indexes on Postcode lottery (10.16×), Diabetes mellitus awareness (14.4×), Drinking establishment (10.44×), and Diana, Princess of Wales (20.32×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for National Lottery (Ireland). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.