A data profile of the people who buy, follow and care about Travel insurance in United Kingdom — modelled from more than twelve digital signal sources. Travel insurance has an estimated audience of 3,124,150 people in United Kingdom.
The average Travel insurance fan in United Kingdom is 46.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include Martin Lewis, Help desk, Home insurance, with strongest over-indexing on Martin Lewis (12.21× the country average).
Demographically, the Travel insurance audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Family Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Travel insurance fan in United Kingdom is more female, around 46.4 years old, with strong Family Orientation tendencies and a notable affinity for Martin Lewis.
The key figures that characterise the Travel insurance profile in United Kingdom.
61.4% are female, 38.6% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 46.4 |
| Estimated audience size | 3,124,150 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 39% |
of the worldwide Travel insurance audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 11.8% |
| United Kingdom | 9.3% |
| Australia | 4.5% |
Where the Travel insurance audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~500K | 1.42× | |
| 02 | East Midlands | ~300K | 1.17× | |
| 03 | Northern Ireland | ~100K | 1.15× | |
| 04 | South West | ~300K | 1.08× | |
| 05 | Wales | ~200K | 1.08× | |
| 06 | East of England | ~300K | 1.06× | |
| 07 | Scotland | ~300K | 1.00× | |
| 08 | South East | ~400K | 0.99× | |
| 09 | North East | ~100K | 0.95× | |
| 10 | Yorkshire and the Humber | ~200K | 0.84× | |
| 11 | England | ~2M | 0.77× | |
| 12 | Greater London | ~300K | 0.77× | |
| 13 | West Midlands | ~100K | 0.72× |
The strongest cross-interests of the Travel insurance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Help desk | Business & Career | 34.59× | ||
| 02 | Term life insurance | Business & Career | 15.32× | ||
| 03 | Baby toys | Kids & Family | 14.05× | ||
| 04 | Martin Lewis | Movies & TV | 12.21× | ||
| 05 | Home insurance | Business & Career | 11.07× | ||
| 06 | Fred. Olsen Cruise Lines | Cars & Mobility | 10.86× | ||
| 07 | River cruise | Travel & Leisure | 10.68× | ||
| 08 | Princess Cruises | Travel & Leisure | 8.99× | ||
| 09 | Pensioner | Business & Career | 8.58× | ||
| 10 | MSC Cruises | Travel & Leisure | 8.31× | ||
| 11 | Retirement community | Kids & Family | 8.09× | ||
| 12 | Retirement planning | Business & Career | 6.53× | ||
| 13 | Electronic funds transfer | Business & Career | 5.82× | ||
| 14 | Travelodge | Travel & Leisure | 5.26× | ||
| 15 | BP | Cars & Mobility | 4.34× | ||
| 16 | National Lottery (Ireland) | Games | 4.33× | ||
| 17 | Companies House | Politics & Society | 3.87× | ||
| 18 | Scottish Widows | Business & Career | 3.33× | ||
| 19 | Toolstation | Home & Garden | 3.33× | ||
| 20 | Halifax (United Kingdom bank) | Business & Career | 2.94× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.25× | |
| Need for Security | CONSERVATISM | 2.09× | |
| Career Orientation | POWER | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.69× | |
| Design Affinity | PREMIUM | 0.79× | |
| Early Adopter Mentality | POWER | 0.86× |
Travel insurance has an estimated audience of 3,124,150 people in United Kingdom, concentrated in England and North West.
61.4% of Travel insurance fans are female, 38.6% are male, with an average age of 46.4 years.
Travel insurance fans show strongest brand affinity for Martin Lewis (12.21×), Help desk (34.59×), and Home insurance (11.07×) over the country average.
Travel insurance fans in United Kingdom are most concentrated in England (reach ~2M), North West (reach ~500K), and South East (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Travel insurance itself, the audience over-indexes on Help desk (34.59×), Home insurance (11.07×), Travelodge (5.26×), and National Lottery (Ireland) (4.33×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Travel insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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