A data profile of the people who buy, follow and care about Martin Lewis in United Kingdom — modelled from more than twelve digital signal sources. Martin Lewis has an estimated audience of 5,477,467 people in United Kingdom.
The average Martin Lewis fan in United Kingdom is 48.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Travel insurance, Breaking news, Diabetes mellitus type 2 awareness, with strongest over-indexing on Travel insurance (12.21× the country average).
Demographically, the Martin Lewis audience skews more female with an average age of 48.1, and over-indexes on personality traits such as Travelling, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Martin Lewis fan in United Kingdom is more female, around 48.1 years old, with strong Travelling tendencies and a notable affinity for Travel insurance.
The key figures that characterise the Martin Lewis profile in United Kingdom.
61.2% are female, 38.8% are male, average age 48.1.
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 48.1 |
| Estimated audience size | 5,477,467 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 9% | |
| 30-39 | 18% | |
| 40-49 | 29% | |
| 50+ | 39% |
of the worldwide Martin Lewis audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 95.7% |
| United States | 0.8% |
| Ireland | 0.4% |
Where the Martin Lewis audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~700K | 1.45× | |
| 02 | West Midlands | ~300K | 1.36× | |
| 03 | North East | ~300K | 1.28× | |
| 04 | Wales | ~300K | 1.08× | |
| 05 | England | ~4M | 1.02× | |
| 06 | Scotland | ~500K | 1.00× | |
| 07 | Northern Ireland | ~200K | 0.91× | |
| 08 | South East | ~700K | 0.88× | |
| 09 | South West | ~400K | 0.86× | |
| 10 | East Midlands | ~300K | 0.83× | |
| 11 | East of England | ~400K | 0.76× | |
| 12 | North West | ~400K | 0.59× |
The strongest cross-interests of the Martin Lewis audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Conad | Shopping | 45.96× | ||
| 02 | Reverse mortgage | Business & Career | 28.25× | ||
| 03 | Travel insurance | Travel & Leisure | 12.21× | ||
| 04 | Diabetes mellitus type 2 awareness | Health | 9.16× | ||
| 05 | Health insurance | Business & Career | 6.82× | ||
| 06 | Home insurance | Business & Career | 5.22× | ||
| 07 | Royal family | Politics & Society | 5.19× | ||
| 08 | YouTube Music | Internet & Social Media | 4.62× | ||
| 09 | Privacy policy | Technology & Electronics | 4.56× | ||
| 10 | Life insurance | Business & Career | 3.97× | ||
| 11 | Breaking news | Movies & TV | 3.94× | ||
| 12 | Bank of Scotland | Business & Career | 3.67× | ||
| 13 | Microwave oven | Home & Garden | 3.45× | ||
| 14 | Energy | Home & Garden | 2.94× | ||
| 15 | EBay | Shopping | 2.88× | ||
| 16 | Home Appliances | Home & Garden | 2.83× | ||
| 17 | Volunteering | Politics & Society | 2.37× | ||
| 18 | Lidl | Shopping | 2.17× | ||
| 19 | Cooking | Food & Beverages | 1.69× | ||
| 20 | Rock music | Music & Radio | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.48× | |
| Need for Security | CONSERVATISM | 1.92× | |
| Family Orientation | CONSERVATISM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.71× | |
| Design Affinity | PREMIUM | 0.81× | |
| Sports Activity | POWER | 0.83× |
Martin Lewis has an estimated audience of 5,477,467 people in United Kingdom, concentrated in England and South East.
61.2% of Martin Lewis fans are female, 38.8% are male, with an average age of 48.1 years.
Martin Lewis fans show strongest brand affinity for Travel insurance (12.21×), Breaking news (3.94×), and Diabetes mellitus type 2 awareness (9.16×) over the country average.
Martin Lewis fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~700K), and Yorkshire and the Humber (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Martin Lewis itself, the audience over-indexes on Breaking news (3.94×), Diabetes mellitus type 2 awareness (9.16×), Energy (2.94×), and EBay (2.88×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Martin Lewis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.