Rascasse Audience Intelligence

Jeremy Clarkson Audience in United Kingdom

A data profile of the people who buy, follow and care about Jeremy Clarkson in United Kingdom — modelled from more than twelve digital signal sources. Jeremy Clarkson has an estimated audience of 4,214,387 people in United Kingdom.

The average Jeremy Clarkson fan in United Kingdom is 43.3 years old, more male, and lives primarily in England.

The audience is concentrated in England, South East, Yorkshire and the Humber.

Top brand affinities include Gmail, Sharon Osbourne, Google Maps, with strongest over-indexing on Gmail (6.49× the country average).

Demographically, the Jeremy Clarkson audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Jeremy Clarkson fan in United Kingdom is more male, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Gmail.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jeremy Clarkson profile in United Kingdom.

Audience size
4.2M
in United Kingdom
Gender
28.1%
71.9% male
Age
43.3
average years
Country rank
#1649
Person in United Kingdom
Fig. 01

Search interest · 12-month trend

+120%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jeremy Clarkson fans

28.1% are female, 71.9% are male, average age 43.3.

Fig. 02

Gender split

28.1%
Female
71.9%
Male
Demographic split for Jeremy Clarkson audience in United Kingdom
MetricValue
Female28.1%
Male71.9%
Average age43.3
Estimated audience size4,214,387
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Jeremy Clarkson audience in United Kingdom
Age bracketShare%
16-1911%
20-2917%
30-3918%
40-4924%
50+29%
Fig. 04

Worldwide distribution

39.7%

of the worldwide Jeremy Clarkson audience comes from United Kingdom.

Worldwide audience distribution share by country for Jeremy Clarkson
CountryShare
United Kingdom39.7%
United States14.6%
Australia6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jeremy Clarkson audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

Jeremy Clarkson fans by region: top regions in United Kingdom
#RegionReachAffinity×
01England~2M1.48×
02Yorkshire and the Humber~300K1.36×
03West Midlands~200K1.35×
04South East~400K1.08×
05South West~200K1.02×
06North East~100K1.02×
07Wales~200K1.01×
08East Midlands~200K0.87×
09East of England~200K0.78×
10Northern Ireland~70K0.78×
11Scotland~200K0.73×
12North West~200K0.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jeremy Clarkson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jeremy Clarkson audience
#·InterestCategoryAffinity×
01James MayMovies & TV10.22×
02Richard HammondCars & Mobility9.34×
03Top GearMovies & TV8.42×
04Xabi AlonsoSports7.78×
05Sharon OsbourneMovies & TV7.64×
06Ryan GoslingMovies & TV7.58×
07GmailInternet & Social Media6.49×
08Demi MooreMovies & TV5.90×
09Ivanka TrumpPolitics & Society5.48×
10Lewis HamiltonSports3.62×
11Google MapsInternet & Social Media3.44×
12AutotraderCars & Mobility2.53×
13HalfordsCars & Mobility2.38×
14CompetitionBusiness & Career2.18×
15Paddy PowerGames2.10×
16SupermanMovies & TV1.86×
17BBC SportSports1.85×
18FIFA World CupSports1.67×
19BusinessBusiness & Career1.59×
20Manchester United F.C.Sports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jeremy Clarkson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Jeremy Clarkson audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.68×
Career OrientationPOWER1.48×
Need for SecurityCONSERVATISM1.48×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Jeremy Clarkson audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.82×
MindfulnessBALANCE0.85×
Price SensitivityPREMIUM0.85×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Jeremy Clarkson have in United Kingdom?

Jeremy Clarkson has an estimated audience of 4,214,387 people in United Kingdom, concentrated in England and South East.

02

What is the gender split and age of Jeremy Clarkson fans?

28.1% of Jeremy Clarkson fans are female, 71.9% are male, with an average age of 43.3 years.

03

Which brands do Jeremy Clarkson fans like most?

Jeremy Clarkson fans show strongest brand affinity for Gmail (6.49×), Sharon Osbourne (7.64×), and Google Maps (3.44×) over the country average.

04

Where do Jeremy Clarkson fans live in United Kingdom?

Jeremy Clarkson fans in United Kingdom are most concentrated in England (reach ~2M), South East (reach ~400K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Jeremy Clarkson fans also like?

Beyond Jeremy Clarkson itself, the audience over-indexes on Sharon Osbourne (7.64×), Google Maps (3.44×), Ryan Gosling (7.58×), and FIFA World Cup (1.67×) compared to the United Kingdom average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Jeremy Clarkson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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