A data profile of the people who buy, follow and care about Claudia Winkleman in United Kingdom — modelled from more than twelve digital signal sources. Claudia Winkleman has an estimated audience of 4,164,231 people in United Kingdom.
The average Claudia Winkleman fan in United Kingdom is 46.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include FIFA World Cup, Premier League, Comedy movies, with strongest over-indexing on FIFA World Cup (2.2× the country average).
Demographically, the Claudia Winkleman audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Claudia Winkleman fan in United Kingdom is more female, around 46.4 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Claudia Winkleman profile in United Kingdom.
85.5% are female, 14.5% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 85.5% |
| Male | 14.5% |
| Average age | 46.4 |
| Estimated audience size | 4,164,231 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 34% |
of the worldwide Claudia Winkleman audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 87.1% |
| United States | 6.2% |
| Germany | 1.6% |
Where the Claudia Winkleman audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~400K | 1.35× | |
| 02 | West Midlands | ~200K | 1.27× | |
| 03 | Scotland | ~400K | 1.21× | |
| 04 | Wales | ~300K | 1.19× | |
| 05 | North East | ~200K | 1.19× | |
| 06 | South East | ~600K | 1.09× | |
| 07 | Northern Ireland | ~100K | 1.03× | |
| 08 | South West | ~300K | 0.95× | |
| 09 | East Midlands | ~200K | 0.82× | |
| 10 | East of England | ~300K | 0.79× | |
| 11 | England | ~2M | 0.57× | |
| 12 | North West | ~200K | 0.55× |
The strongest cross-interests of the Claudia Winkleman audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | True Detective | Movies & TV | 2.77× | ||
| 02 | The Championships, Wimbledon | Sports | 2.52× | ||
| 03 | Life insurance | Business & Career | 2.27× | ||
| 04 | FIFA World Cup | Sports | 2.20× | ||
| 05 | Premier League | Sports | 2.13× | ||
| 06 | Drama movies | Movies & TV | 2.02× | ||
| 07 | Comedy movies | Movies & TV | 1.82× | ||
| 08 | Superman | Movies & TV | 1.81× | ||
| 09 | Documentary movies | Movies & TV | 1.80× | ||
| 10 | Energy | Home & Garden | 1.78× | ||
| 11 | Air travel | Travel & Leisure | 1.76× | ||
| 12 | Podcast | Music & Radio | 1.71× | ||
| 13 | EBay | Shopping | 1.70× | ||
| 14 | UEFA Champions League | Sports | 1.67× | ||
| 15 | Rock music | Music & Radio | 1.63× | ||
| 16 | Fast food | Food & Beverages | 1.63× | ||
| 17 | Religion | Business & Career | 1.63× | ||
| 18 | Beer | Food & Beverages | 1.62× | ||
| 19 | Spotify | Internet & Social Media | 1.58× | ||
| 20 | Restaurants | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.40× | |
| Spirituality | BALANCE | 1.24× | |
| Healthy Lifestyle | BALANCE | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.67× | |
| Pet Ownership | JOY | 0.71× | |
| Luxury Orientation | PREMIUM | 0.82× |
Claudia Winkleman has an estimated audience of 4,164,231 people in United Kingdom, concentrated in England and South East.
85.5% of Claudia Winkleman fans are female, 14.5% are male, with an average age of 46.4 years.
Claudia Winkleman fans show strongest brand affinity for FIFA World Cup (2.2×), Premier League (2.13×), and Comedy movies (1.82×) over the country average.
Claudia Winkleman fans in United Kingdom are most concentrated in England (reach ~2M), South East (reach ~600K), and Scotland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Claudia Winkleman itself, the audience over-indexes on Premier League (2.13×), Comedy movies (1.82×), Restaurants (1.54×), and Drama movies (2.02×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Claudia Winkleman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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