A data profile of the people who buy, follow and care about Religion in United Kingdom — modelled from more than twelve digital signal sources. Religion has an estimated audience of 13,886,495 people in United Kingdom.
The average Religion fan in United Kingdom is 41.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, Wales, Scotland.
Top brand affinities include Sporting Life (British newspaper), Dune, Nottingham Forest, with strongest over-indexing on Sporting Life (British newspaper) (1.74× the country average).
Demographically, the Religion audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Religion fan in United Kingdom is more female, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Sporting Life (British newspaper).
The key figures that characterise the Religion profile in United Kingdom.
62.6% are female, 37.4% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 41.4 |
| Estimated audience size | 13,886,495 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Religion audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.8% |
| Brazil | 5.2% |
| Italy | 5.0% |
Where the Religion audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~1.5M | 1.93× | |
| 02 | Northern Ireland | ~700K | 1.66× | |
| 03 | Scotland | ~1.5M | 1.21× | |
| 04 | West Midlands | ~500K | 0.88× | |
| 05 | England | ~10M | 0.84× | |
| 06 | Yorkshire and the Humber | ~800K | 0.72× | |
| 07 | East of England | ~800K | 0.62× | |
| 08 | North East | ~300K | 0.61× | |
| 09 | South East | ~1M | 0.57× | |
| 10 | East Midlands | ~500K | 0.52× | |
| 11 | South West | ~600K | 0.51× | |
| 12 | North West | ~500K | 0.33× |
The strongest cross-interests of the Religion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jack O'Connell (actor) | Movies & TV | 2.57× | ||
| 02 | Lindsey Graham | Politics & Society | 1.87× | ||
| 03 | Jamie Vardy | Sports | 1.87× | ||
| 04 | Dune | Movies & TV | 1.84× | ||
| 05 | Marcus Rashford | Sports | 1.83× | ||
| 06 | Sporting Life (British newspaper) | Sports | 1.74× | ||
| 07 | Tabletop role-playing game | Games | 1.69× | ||
| 08 | Swindon Advertiser | News | 1.67× | ||
| 09 | Cows | Music & Radio | 1.66× | ||
| 10 | Portsmouth F.C. | Sports | 1.65× | ||
| 11 | Legends (comics) | Literature | 1.64× | ||
| 12 | Claudia Winkleman | Movies & TV | 1.63× | ||
| 13 | Nottingham Forest | Sports | 1.62× | ||
| 14 | England national rugby league team | Sports | 1.62× | ||
| 15 | Boylesports | Games | 1.58× | ||
| 16 | American Golf | Sports | 1.57× | ||
| 17 | Loaded (magazine) | Internet & Social Media | 1.57× | ||
| 18 | Ana de Armas | Movies & TV | 1.55× | ||
| 19 | Talksport | Sports | 1.53× | ||
| 20 | The Sun Football | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.05× | |
| Need for Security | CONSERVATISM | 1.00× | |
| Family Orientation | CONSERVATISM | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.75× | |
| Design Affinity | PREMIUM | 0.76× | |
| Indulgence | JOY | 0.78× |
Religion has an estimated audience of 13,886,495 people in United Kingdom, concentrated in England and Wales.
62.6% of Religion fans are female, 37.4% are male, with an average age of 41.4 years.
Religion fans show strongest brand affinity for Sporting Life (British newspaper) (1.74×), Dune (1.84×), and Nottingham Forest (1.62×) over the country average.
Religion fans in United Kingdom are most concentrated in England (reach ~10M), Wales (reach ~1.5M), and Scotland (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Religion itself, the audience over-indexes on Dune (1.84×), Nottingham Forest (1.62×), Lindsey Graham (1.87×), and Claudia Winkleman (1.63×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Religion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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