Religion Audience in Mexico
Religion has an estimated audience of 9,626,027 people in Mexico. 54.2% are female, 45.8% are male, average age 30.4. Top regions: State of Mexico, Veracruz (state), Jalisco. Top brand affinities: Creator deity, Ancient history, Azteca Trece, Abrahamic religions, Peruvian Amazon.
The average Religion fan in Mexico is 30.4 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Veracruz (state), Jalisco. Top brand affinities include Creator deity, Ancient history, Azteca Trece, with strongest over-indexing on Creator deity (1.77× the country average). Demographically, the Religion audience skews balanced with an average age of 30.4, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Religion fans
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 30.4 |
| Estimated audience size | 9,626,027 |
Audience persona
The typical Religion fan in Mexico is balanced, around 30.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Creator deity.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,296,544 | 0.98× |
| Veracruz (state) | 683,315 | 1.21× |
| Jalisco | 679,939 | 0.96× |
| Puebla | 616,971 | 1.21× |
| Nuevo Leon | 433,284 | 0.75× |
| Guanajuato | 403,850 | 0.89× |
| Baja California | 396,188 | 0.99× |
| Chihuahua | 375,872 | 1.13× |
| Michoacan de Ocampo | 355,875 | 1.07× |
| Chiapas | 344,762 | 1.19× |
| Oaxaca | 316,135 | 1.19× |
| Guerrero | 290,796 | 1.19× |
| Coahuila de Zaragoza | 276,748 | 0.96× |
| Hidalgo | 264,595 | 1.13× |
| Yucatan | 224,888 | 1.12× |
| Sinaloa | 166,411 | 0.65× |
| Morelos | 150,303 | 0.9× |
| Zacatecas | 133,705 | 1.09× |
| Tlaxcala | 130,890 | 1.18× |
| Durango | 120,838 | 0.91× |
| Aguascalientes | 100,714 | 0.82× |
| Campeche | 76,862 | 1.05× |
| Nayarit | 74,920 | 0.81× |
| Baja California Sur | 59,640 | 0.78× |
| Colima | 52,163 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Creator deity | 1.77× | Politics & Society |
| Ancient history | 1.61× | Politics & Society |
| Azteca Trece | 1.53× | Movies & TV |
| Abrahamic religions | 2.06× | Politics & Society |
| Peruvian Amazon | 1.51× | Travel & Leisure |
| Lucero (entertainer) | 1.52× | Music & Radio |
| Prayer | 1.6× | Politics & Society |
| Religious music | 2.63× | Music & Radio |
| Angela White (athlete) | 1.86× | Movies & TV |
| Positive real numbers | 1.51× | Technology & Electronics |
| Portada’s | 1.6× | Movies & TV |
| Chespirito (TV series) | 1.58× | Movies & TV |
| Christian Church | 1.65× | Politics & Society |
| Dios (malos) | 1.58× | Music & Radio |
| Tierra Caliente (Mexico) | 1.58× | Travel & Leisure |
| Tierra caliente | 1.54× | Travel & Leisure |
| Divinity | 1.76× | Games |
| Quiché Department | 1.82× | Travel & Leisure |
| Catholic Bible | 3.71× | Politics & Society |
| Theism | 1.67× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.02 |
| Design Affinity | PREMIUM | 1.85 |
| DIY Mentality | THRILL | 1.82 |
| Career Orientation | POWER | 1.76 |
| Urban Lifestyle | OPEN | 1.66 |
| Travelling | THRILL | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Brazil | 5.2% |
| Italy | 5.0% |
See Religion audiences in other countries
More Field of study audiences in Mexico
- Music (17,018,882)
- Politics and social issues (13,247,397)
- Education (12,223,172)
- Psychology (11,795,859)
- Philosophy (11,487,709)
Frequently asked questions
How many fans does Religion have in Mexico?
Religion has an estimated audience of 9,626,027 people in Mexico, concentrated in State of Mexico and Veracruz (state).
What is the gender split and age of Religion fans?
54.2% of Religion fans are female, 45.8% are male, with an average age of 30.4 years.
Which brands do Religion fans like most?
Religion fans show strongest brand affinity for Creator deity (1.77×), Ancient history (1.61×), and Azteca Trece (1.53×) over the country average.
Where do Religion fans live in Mexico?
Religion fans in Mexico are most concentrated in State of Mexico (reach 1,296,544), Veracruz (state) (reach 683,315), and Jalisco (reach 679,939). These three regions account for the largest share of the active audience.
What other brands do Religion fans also like?
Beyond Religion itself, the audience over-indexes on Ancient history (1.61×), Azteca Trece (1.53×), Abrahamic religions (2.06×), and Peruvian Amazon (1.51×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Religion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.