A data profile of the people who buy, follow and care about Religion in Mexico — modelled from more than twelve digital signal sources. Religion has an estimated audience of 9,626,027 people in Mexico.
The average Religion fan in Mexico is 30.4 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Jalisco, Veracruz (state).
Top brand affinities include Creator deity, Ancient history, Azteca Trece, with strongest over-indexing on Creator deity (1.77× the country average).
Demographically, the Religion audience skews balanced with an average age of 30.4, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Religion fan in Mexico is balanced, around 30.4 years old, with strong Patriotism tendencies and a notable affinity for Creator deity.
The key figures that characterise the Religion profile in Mexico.
54.2% are female, 45.8% are male, average age 30.4.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 30.4 |
| Estimated audience size | 9,626,027 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 20% | |
| 30-39 | 15% | |
| 40-49 | 13% | |
| 50+ | 7% |
of the worldwide Religion audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 22.8% |
| Brazil | 5.2% |
| Italy | 5.0% |
Where the Religion audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veracruz (state) | ~700K | 1.19× | |
| 02 | Puebla | ~600K | 1.19× | |
| 03 | Chiapas | ~300K | 1.17× | |
| 04 | Oaxaca | ~300K | 1.16× | |
| 05 | Guerrero | ~300K | 1.16× | |
| 06 | Tlaxcala | ~100K | 1.14× | |
| 07 | Chihuahua | ~400K | 1.12× | |
| 08 | Hidalgo | ~300K | 1.12× | |
| 09 | Yucatan | ~200K | 1.11× | |
| 10 | Zacatecas | ~100K | 1.07× | |
| 11 | Michoacan de Ocampo | ~400K | 1.06× | |
| 12 | Campeche | ~80K | 1.03× | |
| 13 | Baja California | ~400K | 0.99× | |
| 14 | State of Mexico | ~1.5M | 0.98× | |
| 15 | Jalisco | ~700K | 0.96× | |
| 16 | Coahuila de Zaragoza | ~300K | 0.96× | |
| 17 | Durango | ~100K | 0.93× | |
| 18 | Morelos | ~200K | 0.92× | |
| 19 | Guanajuato | ~400K | 0.90× | |
| 20 | Colima | ~60K | 0.90× | |
| 21 | Aguascalientes | ~100K | 0.87× | |
| 22 | Nayarit | ~80K | 0.87× | |
| 23 | Baja California Sur | ~70K | 0.85× | |
| 24 | Nuevo Leon | ~400K | 0.77× | |
| 25 | Sinaloa | ~200K | 0.71× |
The strongest cross-interests of the Religion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Catholic Bible | Politics & Society | 3.71× | ||
| 02 | Religious music | Music & Radio | 2.63× | ||
| 03 | Abrahamic religions | Politics & Society | 2.06× | ||
| 04 | Angela White (athlete) | Movies & TV | 1.86× | ||
| 05 | Quiché Department | Travel & Leisure | 1.82× | ||
| 06 | Creator deity | Politics & Society | 1.77× | ||
| 07 | Divinity | Games | 1.76× | ||
| 08 | Christian Church | Politics & Society | 1.65× | ||
| 09 | Ancient history | Politics & Society | 1.61× | ||
| 10 | Prayer | Politics & Society | 1.60× | ||
| 11 | Portada’s | Movies & TV | 1.60× | ||
| 12 | Barbie | Movies & TV | 1.59× | ||
| 13 | Chespirito (TV series) | Movies & TV | 1.58× | ||
| 14 | Dios (malos) | Music & Radio | 1.58× | ||
| 15 | Tierra Caliente (Mexico) | Travel & Leisure | 1.58× | ||
| 16 | Tierra caliente | Travel & Leisure | 1.54× | ||
| 17 | Azteca Trece | Movies & TV | 1.53× | ||
| 18 | Lucero (entertainer) | Music & Radio | 1.52× | ||
| 19 | Peruvian Amazon | Travel & Leisure | 1.51× | ||
| 20 | Positive real numbers | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.14× | |
| Community Orientation | OPEN | 1.05× | |
| Tradition | CONSERVATISM | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.58× | |
| Risk Appetite | THRILL | 0.63× | |
| Sports Activity | POWER | 0.65× |
Religion has an estimated audience of 9,626,027 people in Mexico, concentrated in State of Mexico and Jalisco.
54.2% of Religion fans are female, 45.8% are male, with an average age of 30.4 years.
Religion fans show strongest brand affinity for Creator deity (1.77×), Ancient history (1.61×), and Azteca Trece (1.53×) over the country average.
Religion fans in Mexico are most concentrated in State of Mexico (reach ~1.5M), Jalisco (reach ~700K), and Veracruz (state) (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Religion itself, the audience over-indexes on Ancient history (1.61×), Azteca Trece (1.53×), Abrahamic religions (2.06×), and Lucero (entertainer) (1.52×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Religion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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