A data profile of the people who buy, follow and care about The Sun Football in United Kingdom — modelled from more than twelve digital signal sources. The Sun Football has an estimated audience of 3,939,164 people in United Kingdom.
The average The Sun Football fan in United Kingdom is 43.3 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include FIFA World Cup, Sky Bet, Betfair, with strongest over-indexing on FIFA World Cup (2.96× the country average).
Demographically, the The Sun Football audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical The Sun Football fan in United Kingdom is more male, around 43.3 years old, with strong Need for Security tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the The Sun Football profile in United Kingdom.
25.8% are female, 74.2% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 25.8% |
| Male | 74.2% |
| Average age | 43.3 |
| Estimated audience size | 3,939,164 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide The Sun Football audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 57.3% |
| Australia | 5.5% |
| Canada | 3.7% |
Where the The Sun Football audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.70× | |
| 02 | Yorkshire and the Humber | ~500K | 1.51× | |
| 03 | Northern Ireland | ~200K | 1.38× | |
| 04 | North East | ~200K | 1.29× | |
| 05 | England | ~3M | 1.08× | |
| 06 | East of England | ~400K | 1.01× | |
| 07 | South East | ~500K | 0.98× | |
| 08 | Wales | ~200K | 0.89× | |
| 09 | Scotland | ~200K | 0.65× | |
| 10 | South West | ~200K | 0.64× | |
| 11 | East Midlands | ~200K | 0.56× | |
| 12 | North West | ~200K | 0.52× |
The strongest cross-interests of the The Sun Football audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Unibet | Games | 7.44× | ||
| 02 | La Liga | Sports | 4.20× | ||
| 03 | Betfair | Games | 4.09× | ||
| 04 | Rangers FC | Sports | 3.96× | ||
| 05 | Sports betting | Games | 3.73× | ||
| 06 | Sky Bet | Games | 3.72× | ||
| 07 | William Hill (bookmaker) | Games | 3.05× | ||
| 08 | FIFA World Cup | Sports | 2.96× | ||
| 09 | UEFA Champions League | Sports | 2.52× | ||
| 10 | Liverpool Echo | News | 2.33× | ||
| 11 | Premier League | Sports | 2.23× | ||
| 12 | Rugby union | Sports | 2.20× | ||
| 13 | Paddy Power | Games | 2.17× | ||
| 14 | Tabloid (newspaper format) | Literature | 2.13× | ||
| 15 | Manchester United F.C. | Sports | 2.00× | ||
| 16 | Manchester City F.C. | Sports | 2.00× | ||
| 17 | Internet & Social Media | 1.97× | |||
| 18 | Distilled beverage | Food & Beverages | 1.93× | ||
| 19 | BBC Sport | Sports | 1.92× | ||
| 20 | Hobby | Home & Garden | 1.92× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.25× | |
| Patriotism | CONSERVATISM | 1.22× | |
| Convenience Orientation | PREMIUM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.52× | |
| Sustainability | BALANCE | 0.60× | |
| Creativity | OPEN | 0.60× |
The Sun Football has an estimated audience of 3,939,164 people in United Kingdom, concentrated in England and South East.
25.8% of The Sun Football fans are female, 74.2% are male, with an average age of 43.3 years.
The Sun Football fans show strongest brand affinity for FIFA World Cup (2.96×), Sky Bet (3.72×), and Betfair (4.09×) over the country average.
The Sun Football fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond The Sun Football itself, the audience over-indexes on Sky Bet (3.72×), Betfair (4.09×), William Hill (bookmaker) (3.05×), and Manchester United F.C. (2×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for The Sun Football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.