A data profile of the people who buy, follow and care about La Liga in United Kingdom — modelled from more than twelve digital signal sources. La Liga has an estimated audience of 3,825,843 people in United Kingdom.
The average La Liga fan in United Kingdom is 35.0 years old, more male, and lives primarily in England.
The audience is concentrated in England, Greater London, North West.
Top brand affinities include Ligue 1, BBC Sport, Sky Sport, with strongest over-indexing on Ligue 1 (20.13× the country average).
Demographically, the La Liga audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Healthy Lifestyle, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical La Liga fan in United Kingdom is more male, around 35.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Ligue 1.
The key figures that characterise the La Liga profile in United Kingdom.
33.2% are female, 66.8% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 33.2% |
| Male | 66.8% |
| Average age | 35.0 |
| Estimated audience size | 3,825,843 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 13% |
of the worldwide La Liga audience comes from United Kingdom.
| Country | Share |
|---|---|
| Spain | 11.5% |
| United States | 6.8% |
| Brazil | 5.7% |
Where the La Liga audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~800K | 1.58× | |
| 02 | North West | ~600K | 1.36× | |
| 03 | Northern Ireland | ~100K | 1.12× | |
| 04 | East of England | ~400K | 1.05× | |
| 05 | England | ~3M | 1.03× | |
| 06 | Scotland | ~300K | 1.00× | |
| 07 | South East | ~500K | 0.97× | |
| 08 | East Midlands | ~300K | 0.93× | |
| 09 | Wales | ~200K | 0.85× | |
| 10 | West Midlands | ~100K | 0.85× | |
| 11 | South West | ~300K | 0.80× | |
| 12 | Yorkshire and the Humber | ~200K | 0.76× | |
| 13 | North East | ~100K | 0.71× |
The strongest cross-interests of the La Liga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eintracht Frankfurt | Sports | 27.51× | ||
| 02 | Ligue 1 | Sports | 20.13× | ||
| 03 | Endrick | Sports | 19.55× | ||
| 04 | Mason Greenwood | Sports | 18.45× | ||
| 05 | Casemiro | Sports | 13.02× | ||
| 06 | Jamie Vardy | Sports | 10.46× | ||
| 07 | Fulham F.C. | Sports | 10.08× | ||
| 08 | Crystal Palace F.C. | Sports | 9.42× | ||
| 09 | Sky Sport | Sports | 8.23× | ||
| 10 | Paris Saint-Germain | Sports | 8.07× | ||
| 11 | BBC Sport | Sports | 6.18× | ||
| 12 | Rugby union | Sports | 4.80× | ||
| 13 | Sporting Life (British newspaper) | Sports | 4.79× | ||
| 14 | Premier League | Sports | 4.48× | ||
| 15 | FIFA World Cup 2026 | Sports | 4.12× | ||
| 16 | Team sport | Sports | 3.47× | ||
| 17 | Paddy Power | Games | 3.40× | ||
| 18 | Betfred | Games | 3.38× | ||
| 19 | FIFA World Cup | Sports | 3.11× | ||
| 20 | Manchester United F.C. | Sports | 2.27× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.25× | |
| Price Sensitivity | PREMIUM | 1.19× | |
| Social Media Usage | JOY | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.50× | |
| Sustainability | BALANCE | 0.61× | |
| Tradition | CONSERVATISM | 0.66× |
La Liga has an estimated audience of 3,825,843 people in United Kingdom, concentrated in England and Greater London.
33.2% of La Liga fans are female, 66.8% are male, with an average age of 35.0 years.
La Liga fans show strongest brand affinity for Ligue 1 (20.13×), BBC Sport (6.18×), and Sky Sport (8.23×) over the country average.
La Liga fans in United Kingdom are most concentrated in England (reach ~3M), Greater London (reach ~800K), and North West (reach ~600K). These three regions account for the largest share of the active audience.
Beyond La Liga itself, the audience over-indexes on BBC Sport (6.18×), Sky Sport (8.23×), FIFA World Cup 2026 (4.12×), and Premier League (4.48×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for La Liga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.