La Liga Audience in Mexico
La Liga has an estimated audience of 4,952,378 people in Mexico. 28.4% are female, 71.6% are male, average age 31.0. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Creative Commons, Antonio Mohamed, Doramas, Omar Bravo, Rosario Tijeras.
The average La Liga fan in Mexico is 31.0 years old, more male, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Creative Commons, Antonio Mohamed, Doramas, with strongest over-indexing on Creative Commons (1.58× the country average). Demographically, the La Liga audience skews more male with an average age of 31.0, and over-indexes on personality traits such as Risk Appetite, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 28 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of La Liga fans
| Metric | Value |
|---|---|
| Female | 28.4% |
| Male | 71.6% |
| Average age | 31.0 |
| Estimated audience size | 4,952,378 |
Audience persona
The typical La Liga fan in Mexico is more male, around 31.0 years old, with strong Risk Appetite tendencies and a notable affinity for Creative Commons.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 827,938 | 1× |
| Distrito Federal | 736,839 | 0.93× |
| Jalisco | 576,864 | 1.3× |
| Veracruz (state) | 396,404 | 1.12× |
| Guanajuato | 348,072 | 1.22× |
| Puebla | 346,759 | 1.09× |
| Nuevo Leon | 343,264 | 0.95× |
| Baja California | 319,750 | 1.28× |
| Michoacan de Ocampo | 286,198 | 1.38× |
| Chihuahua | 228,900 | 1.1× |
| Chiapas | 200,067 | 1.11× |
| Coahuila de Zaragoza | 174,579 | 0.97× |
| Sinaloa | 164,525 | 1.03× |
| Guerrero | 150,642 | 0.99× |
| Oaxaca | 132,250 | 0.79× |
| Quintana Roo | 132,245 | 1.12× |
| Tamaulipas | 126,840 | 0.63× |
| Hidalgo | 121,727 | 0.84× |
| Yucatan | 108,138 | 0.87× |
| Morelos | 86,749 | 0.83× |
| Durango | 83,546 | 1× |
| Aguascalientes | 79,901 | 1.05× |
| Zacatecas | 62,287 | 0.82× |
| Nayarit | 60,742 | 1.05× |
| Tlaxcala | 49,584 | 0.72× |
| Baja California Sur | 45,770 | 0.95× |
| Colima | 37,358 | 0.97× |
| Campeche | 31,115 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Creative Commons | 1.58× | Technology & Electronics |
| Antonio Mohamed | 2.58× | Sports |
| Doramas | 1.56× | Travel & Leisure |
| Omar Bravo | 1.55× | Sports |
| Rosario Tijeras | 1.66× | Movies & TV |
| Resident Evil (film series) | 1.55× | Movies & TV |
| Los Temerarios | 1.5× | Music & Radio |
| Payment card | 1.82× | Fashion & Accessoires |
| Nursery rhyme | 1.73× | Kids & Family |
| LADYBUG | 1.78× | Movies & TV |
| Sergio Canales | 1.57× | Sports |
| Vila Pouca de Aguiar | 1.72× | Travel & Leisure |
| XLR8 | 2.46× | Music & Radio |
| Multitrack recording | 1.64× | Music & Radio |
| Kevin De Bruyne | 1.59× | Sports |
| Aston Villa F.C. | 1.56× | Sports |
| Lee Min Hoo | 1.51× | Movies & TV |
| Japanese television drama | 1.65× | Movies & TV |
| Alan Pulido | 1.8× | Sports |
| Mr. Bean (animated TV series) | 1.64× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.91 |
| Spirituality | BALANCE | 1.45 |
| Mindfulness | BALANCE | 1.38 |
| Patriotism | CONSERVATISM | 1.23 |
| Travelling | THRILL | 1.12 |
| Urban Lifestyle | OPEN | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 9.2% |
| United States | 7.7% |
| Brazil | 6.5% |
See La Liga audiences in other countries
More Soccer audiences in Mexico
- Liga MX (25,099,766)
- Real Madrid C.F. (17,768,214)
- Cruz Azul (15,842,536)
- Club América (13,891,343)
- FC Barcelona (8,871,524)
Frequently asked questions
How many fans does La Liga have in Mexico?
La Liga has an estimated audience of 4,952,378 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of La Liga fans?
28.4% of La Liga fans are female, 71.6% are male, with an average age of 31.0 years.
Which brands do La Liga fans like most?
La Liga fans show strongest brand affinity for Creative Commons (1.58×), Antonio Mohamed (2.58×), and Doramas (1.56×) over the country average.
Where do La Liga fans live in Mexico?
La Liga fans in Mexico are most concentrated in State of Mexico (reach 827,938), Distrito Federal (reach 736,839), and Jalisco (reach 576,864). These three regions account for the largest share of the active audience.
What other brands do La Liga fans also like?
Beyond La Liga itself, the audience over-indexes on Antonio Mohamed (2.58×), Doramas (1.56×), Omar Bravo (1.55×), and Rosario Tijeras (1.66×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for La Liga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.