A data profile of the people who buy, follow and care about La Liga in Mexico — modelled from more than twelve digital signal sources. La Liga has an estimated audience of 5,391,086 people in Mexico.
The average La Liga fan in Mexico is 31.0 years old, more male, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Creative Commons, Antonio Mohamed, Henry Martín, with strongest over-indexing on Creative Commons (1.58× the country average).
Demographically, the La Liga audience skews more male with an average age of 31.0, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 28 regions tracked by Rascasse.
The typical La Liga fan in Mexico is more male, around 31.0 years old, with strong Patriotism tendencies and a notable affinity for Creative Commons.
The key figures that characterise the La Liga profile in Mexico.
28.4% are female, 71.6% are male, average age 31.0.
| Metric | Value |
|---|---|
| Female | 28.4% |
| Male | 71.6% |
| Average age | 31.0 |
| Estimated audience size | 5,391,086 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 22% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide La Liga audience comes from Mexico.
| Country | Share |
|---|---|
| Spain | 11.5% |
| United States | 6.8% |
| Brazil | 5.7% |
Where the La Liga audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Michoacan de Ocampo | ~300K | 1.38× | |
| 02 | Jalisco | ~500K | 1.30× | |
| 03 | Baja California | ~300K | 1.28× | |
| 04 | Guanajuato | ~300K | 1.22× | |
| 05 | Veracruz (state) | ~400K | 1.12× | |
| 06 | Chiapas | ~200K | 1.11× | |
| 07 | Quintana Roo | ~100K | 1.11× | |
| 08 | Chihuahua | ~200K | 1.10× | |
| 09 | Puebla | ~300K | 1.09× | |
| 10 | Aguascalientes | ~70K | 1.05× | |
| 11 | Nayarit | ~50K | 1.05× | |
| 12 | Sinaloa | ~100K | 1.03× | |
| 13 | State of Mexico | ~700K | 1.00× | |
| 14 | Durango | ~70K | 1.00× | |
| 15 | Guerrero | ~100K | 0.99× | |
| 16 | Coahuila de Zaragoza | ~200K | 0.97× | |
| 17 | Colima | ~30K | 0.97× | |
| 18 | Nuevo Leon | ~300K | 0.95× | |
| 19 | Baja California Sur | ~40K | 0.95× | |
| 20 | Distrito Federal | ~700K | 0.93× | |
| 21 | Yucatan | ~100K | 0.87× | |
| 22 | Hidalgo | ~100K | 0.84× | |
| 23 | Morelos | ~80K | 0.83× | |
| 24 | Zacatecas | ~60K | 0.82× | |
| 25 | Oaxaca | ~100K | 0.80× | |
| 26 | Tlaxcala | ~40K | 0.72× | |
| 27 | Tamaulipas | ~100K | 0.68× | |
| 28 | Campeche | ~30K | 0.68× |
The strongest cross-interests of the La Liga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Antonio Mohamed | Sports | 2.58× | ||
| 02 | XLR8 | Music & Radio | 2.46× | ||
| 03 | Henry Martín | Sports | 2.40× | ||
| 04 | Payment card | Fashion & Accessoires | 1.82× | ||
| 05 | Alan Pulido | Sports | 1.80× | ||
| 06 | LADYBUG | Movies & TV | 1.78× | ||
| 07 | Nursery rhyme | Kids & Family | 1.73× | ||
| 08 | Vila Pouca de Aguiar | Travel & Leisure | 1.72× | ||
| 09 | Rosario Tijeras | Movies & TV | 1.66× | ||
| 10 | Japanese television drama | Movies & TV | 1.65× | ||
| 11 | Multitrack recording | Music & Radio | 1.64× | ||
| 12 | Kevin De Bruyne | Sports | 1.59× | ||
| 13 | Creative Commons | Technology & Electronics | 1.58× | ||
| 14 | Sergio Canales | Sports | 1.57× | ||
| 15 | Doramas | Travel & Leisure | 1.56× | ||
| 16 | Aston Villa F.C. | Sports | 1.56× | ||
| 17 | Omar Bravo | Sports | 1.55× | ||
| 18 | Resident Evil (film series) | Movies & TV | 1.55× | ||
| 19 | Lee Min Hoo | Movies & TV | 1.51× | ||
| 20 | Los Temerarios | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.14× | |
| Tradition | CONSERVATISM | 0.99× | |
| Spirituality | BALANCE | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.61× | |
| Early Adopter Mentality | POWER | 0.67× | |
| Mindfulness | BALANCE | 0.68× |
La Liga has an estimated audience of 5,391,086 people in Mexico, concentrated in State of Mexico and Distrito Federal.
28.4% of La Liga fans are female, 71.6% are male, with an average age of 31.0 years.
La Liga fans show strongest brand affinity for Creative Commons (1.58×), Antonio Mohamed (2.58×), and Henry Martín (2.4×) over the country average.
La Liga fans in Mexico are most concentrated in State of Mexico (reach ~700K), Distrito Federal (reach ~700K), and Jalisco (reach ~500K). These three regions account for the largest share of the active audience.
Beyond La Liga itself, the audience over-indexes on Antonio Mohamed (2.58×), Henry Martín (2.4×), Doramas (1.56×), and Rosario Tijeras (1.66×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for La Liga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.