A data profile of the people who buy, follow and care about YouTube in United Kingdom — modelled from more than twelve digital signal sources. YouTube has an estimated audience of 27,251,049 people in United Kingdom.
The average YouTube fan in United Kingdom is 43.1 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Video games, TikTok, Video, with strongest over-indexing on Video games (1.77× the country average).
Demographically, the YouTube audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical YouTube fan in United Kingdom is balanced, around 43.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Video games.
The key figures that characterise the YouTube profile in United Kingdom.
52.6% are female, 47.4% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 43.1 |
| Estimated audience size | 27,251,049 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide YouTube audience comes from United Kingdom.
| Country | Share |
|---|---|
| China | 9.5% |
| United States | 4.9% |
| India | 1.4% |
Where the YouTube audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~20M | 3.81× | |
| 02 | North West | ~3.5M | 1.28× | |
| 03 | South West | ~2.5M | 1.13× | |
| 04 | East Midlands | ~2M | 1.11× | |
| 05 | East of England | ~2.5M | 1.10× | |
| 06 | South East | ~4M | 1.03× | |
| 07 | Greater London | ~3.5M | 1.02× | |
| 08 | North East | ~900K | 0.82× | |
| 09 | Yorkshire and the Humber | ~1.5M | 0.77× | |
| 10 | West Midlands | ~900K | 0.76× | |
| 11 | Scotland | ~200K | 0.07× | |
| 12 | Wales | ~100K | 0.07× | |
| 13 | Northern Ireland | ~60K | 0.07× |
The strongest cross-interests of the YouTube audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New York | Travel & Leisure | 4.00× | ||
| 02 | Rhianna (singer) | Music & Radio | 2.95× | ||
| 03 | Gay Love | Politics & Society | 2.70× | ||
| 04 | Shelter Dogs | Pets & Animals | 2.53× | ||
| 05 | Twitch | Games | 1.88× | ||
| 06 | Self care | Health | 1.87× | ||
| 07 | Self-confidence | Health | 1.83× | ||
| 08 | Beetlejuice | Movies & TV | 1.80× | ||
| 09 | Video hosting service | Technology & Electronics | 1.78× | ||
| 10 | Video games | Games | 1.77× | ||
| 11 | Moneysupermarket.com | Business & Career | 1.77× | ||
| 12 | Internet celebrity | Internet & Social Media | 1.71× | ||
| 13 | Drop shipping | Shopping | 1.62× | ||
| 14 | Mounjaro | Health | 1.56× | ||
| 15 | Record label | Music & Radio | 1.56× | ||
| 16 | Team sport | Sports | 1.53× | ||
| 17 | Esso | Cars & Mobility | 1.53× | ||
| 18 | TikTok | Internet & Social Media | 1.52× | ||
| 19 | Dune | Movies & TV | 1.52× | ||
| 20 | Video | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.31× | |
| Early Adopter Mentality | POWER | 1.22× | |
| Individualism | JOY | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.79× | |
| Design Affinity | PREMIUM | 0.88× | |
| Creativity | OPEN | 0.91× |
YouTube has an estimated audience of 27,251,049 people in United Kingdom, concentrated in England and South East.
52.6% of YouTube fans are female, 47.4% are male, with an average age of 43.1 years.
YouTube fans show strongest brand affinity for Video games (1.77×), TikTok (1.52×), and Video (1.51×) over the country average.
YouTube fans in United Kingdom are most concentrated in England (reach ~20M), South East (reach ~4M), and North West (reach ~3.5M). These three regions account for the largest share of the active audience.
Beyond YouTube itself, the audience over-indexes on TikTok (1.52×), Video (1.51×), Self care (1.87×), and Team sport (1.53×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for YouTube. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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