YouTube Audience in United Kingdom
YouTube has an estimated audience of 27,251,049 people in United Kingdom. 52.6% are female, 47.4% are male, average age 43.1. Top regions: England, South East, North West. Top brand affinities: Video games, TikTok, Video, Friends, Self care.
The average YouTube fan in United Kingdom is 43.1 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, North West. Top brand affinities include Video games, TikTok, Video, with strongest over-indexing on Video games (1.77× the country average). Demographically, the YouTube audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of YouTube fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 43.1 |
| Estimated audience size | 27,251,049 |
Audience persona
The typical YouTube fan in United Kingdom is balanced, around 43.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Video games.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 20,438,287 | 3.81× |
| South East | 3,770,626 | 1.03× |
| North West | 3,721,068 | 1.28× |
| Greater London | 3,622,306 | 1.02× |
| East of England | 2,730,297 | 1.1× |
| South West | 2,526,088 | 1.13× |
| East Midlands | 2,126,520 | 1.11× |
| Yorkshire and the Humber | 1,676,233 | 0.77× |
| West Midlands | 886,176 | 0.76× |
| North East | 864,309 | 0.82× |
| Scotland | 156,782 | 0.06× |
| Wales | 105,591 | 0.07× |
| Northern Ireland | 52,749 | 0.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Video games | 1.77× | Games |
| TikTok | 1.52× | Internet & Social Media |
| Video | 1.51× | Movies & TV |
| Friends | 1.51× | Movies & TV |
| Self care | 1.87× | Health |
| Team sport | 1.53× | Sports |
| Shelter Dogs | 2.53× | Pets & Animals |
| Beetlejuice | 1.8× | Movies & TV |
| Video hosting service | 1.78× | Technology & Electronics |
| Rhianna (singer) | 2.95× | Music & Radio |
| Mounjaro | 1.56× | Health |
| Drop shipping | 1.62× | Shopping |
| Esso | 1.53× | Cars & Mobility |
| Dune | 1.52× | Movies & TV |
| Moneysupermarket.com | 1.77× | Business & Career |
| Gay Love | 2.7× | Politics & Society |
| New York | 4× | Travel & Leisure |
| Record label | 1.56× | Music & Radio |
| Twitch | 1.88× | Games |
| Self-confidence | 1.83× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.28 |
| LGBTQ+ Identity | OPEN | 1.19 |
| Indulgence | JOY | 1.13 |
| Social Media Usage | JOY | 1.13 |
| Extroversion | THRILL | 1.08 |
| Early Adopter Mentality | POWER | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 10.2% |
| United States | 6.7% |
| India | 1.6% |
See YouTube audiences in other countries
More Social media audiences in United Kingdom
Frequently asked questions
How many fans does YouTube have in United Kingdom?
YouTube has an estimated audience of 27,251,049 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of YouTube fans?
52.6% of YouTube fans are female, 47.4% are male, with an average age of 43.1 years.
Which brands do YouTube fans like most?
YouTube fans show strongest brand affinity for Video games (1.77×), TikTok (1.52×), and Video (1.51×) over the country average.
Where do YouTube fans live in United Kingdom?
YouTube fans in United Kingdom are most concentrated in England (reach 20,438,287), South East (reach 3,770,626), and North West (reach 3,721,068). These three regions account for the largest share of the active audience.
What other brands do YouTube fans also like?
Beyond YouTube itself, the audience over-indexes on TikTok (1.52×), Video (1.51×), Friends (1.51×), and Self care (1.87×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for YouTube. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.