A data profile of the people who buy, follow and care about Record label in United Kingdom — modelled from more than twelve digital signal sources. Record label has an estimated audience of 5,977,683 people in United Kingdom.
The average Record label fan in United Kingdom is 41.8 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Wikipedia, YouTube, Breaking news, with strongest over-indexing on Wikipedia (3.95× the country average).
Demographically, the Record label audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Record label fan in United Kingdom is balanced, around 41.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Record label profile in United Kingdom.
45.8% are female, 54.2% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 41.8 |
| Estimated audience size | 5,977,683 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Record label audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 28.5% |
| India | 8.7% |
| United Kingdom | 6.0% |
Where the Record label audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~4.5M | 1.37× | |
| 02 | West Midlands | ~300K | 1.19× | |
| 03 | South East | ~900K | 1.08× | |
| 04 | Yorkshire and the Humber | ~500K | 1.07× | |
| 05 | East of England | ~600K | 1.05× | |
| 06 | North East | ~200K | 1.04× | |
| 07 | South West | ~500K | 1.02× | |
| 08 | Wales | ~300K | 0.97× | |
| 09 | East Midlands | ~400K | 0.95× | |
| 10 | Scotland | ~500K | 0.94× | |
| 11 | Northern Ireland | ~200K | 0.94× | |
| 12 | North West | ~500K | 0.80× |
The strongest cross-interests of the Record label audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.95× | ||
| 02 | Country rap | Music & Radio | 3.26× | ||
| 03 | Sketch comedy | Movies & TV | 3.04× | ||
| 04 | Alexandra Daddario | Movies & TV | 2.98× | ||
| 05 | Political science | Business & Career | 2.49× | ||
| 06 | Satire | Literature | 2.29× | ||
| 07 | Adoption | Kids & Family | 2.21× | ||
| 08 | CNN | Movies & TV | 2.11× | ||
| 09 | Internet celebrity | Internet & Social Media | 2.04× | ||
| 10 | Risk management | Business & Career | 2.03× | ||
| 11 | Betfair | Games | 1.87× | ||
| 12 | Esso | Cars & Mobility | 1.86× | ||
| 13 | Livemusic | Music & Radio | 1.81× | ||
| 14 | Breaking news | Movies & TV | 1.79× | ||
| 15 | Online newspaper | News | 1.74× | ||
| 16 | William Hill (bookmaker) | Games | 1.62× | ||
| 17 | UEFA Europa League | Sports | 1.60× | ||
| 18 | YouTube | Movies & TV | 1.56× | ||
| 19 | Innovation | Business & Career | 1.55× | ||
| 20 | Dance music | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.47× | |
| Patriotism | CONSERVATISM | 1.34× | |
| Risk Appetite | THRILL | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.77× | |
| Design Affinity | PREMIUM | 0.79× | |
| Family Orientation | CONSERVATISM | 0.81× |
Record label has an estimated audience of 5,977,683 people in United Kingdom, concentrated in England and South East.
45.8% of Record label fans are female, 54.2% are male, with an average age of 41.8 years.
Record label fans show strongest brand affinity for Wikipedia (3.95×), YouTube (1.56×), and Breaking news (1.79×) over the country average.
Record label fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~900K), and East of England (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Record label itself, the audience over-indexes on YouTube (1.56×), Breaking news (1.79×), Satire (2.29×), and Sketch comedy (3.04×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Record label. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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