Record label Audience in United States

Record label has an estimated audience of 28,451,470 people in United States. 46.6% are female, 53.4% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Planet Fitness, Superman, Diaper bag, Spotify, Livemusic.

The average Record label fan in United States is 39.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Planet Fitness, Superman, Diaper bag, with strongest over-indexing on Planet Fitness (2.94× the country average). Demographically, the Record label audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Record label fans

Demographic split for Record label audience in United States
MetricValue
Female46.6%
Male53.4%
Average age39.7
Estimated audience size28,451,470

Audience persona

The typical Record label fan in United States is balanced, around 39.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for Record label in United States
RegionReachAffinity
California3,903,4701.25×
Texas2,541,5801.04×
Florida2,106,4371.09×
New York2,098,2961.32×
Georgia1,308,7521.49×
Illinois1,039,3161.1×
Massachusetts1,033,0831.84×
North Carolina960,6621.12×
Pennsylvania959,5371×
Ohio875,3601×
Michigan798,7951.07×
New Jersey790,1891.09×
Virginia772,0081.11×
Tennessee728,1301.28×
Washington590,0781.03×
Maryland569,6241.16×
Indiana551,3891.06×
South Carolina458,1221.07×
Louisiana439,1531.2×
Arizona438,5340.75×
Colorado434,3400.97×
Wisconsin432,3391.01×
Alabama369,1430.93×
Missouri363,7400.79×
Kentucky340,4110.95×
Connecticut330,4791.16×
Nevada308,4191.12×
Oregon306,4330.94×
Oklahoma286,0770.91×
Mississippi278,3891.19×
Minnesota271,2360.67×
Arkansas230,0310.98×
Utah219,2370.86×
Kansas209,9960.94×
Iowa205,8600.88×
Nebraska117,6380.82×
Delaware113,5701.45×
New Hampshire113,0081.01×
West Virginia108,7330.82×
Idaho104,9740.74×
Washington, District of Columbia103,6141.21×
Rhode Island95,3601.05×
New Mexico93,2230.65×
Maine92,3550.91×
Hawaii90,4690.74×
Montana59,1190.75×
Vermont55,1151.1×
South Dakota47,7430.73×
North Dakota34,0900.58×
Alaska28,3600.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Record label audience
BrandAffinityCategory
Planet Fitness2.94×Sports
Superman1.54×Movies & TV
Diaper bag3.59×Kids & Family
Spotify1.74×Internet & Social Media
Livemusic2.78×Music & Radio
Food storage5.76×Home & Garden
Ponytail5.39×Fashion & Accessoires
The Breakfast Club3.74×Movies & TV
Funko5.06×Kids & Family
Acoustic guitar2.78×Music & Radio
NBA Finals2.31×Sports
Toyota Supra6.77×Cars & Mobility
Houston Astros3.79×Sports
Musical instrument1.91×Music & Radio
Metaphysics2.53×Business & Career
Electric guitar2.27×Music & Radio
House music2.76×Music & Radio
Golf Channel2.58×Sports
Largemouth bass4.21×Food & Beverages
Rick and Morty3.08×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Record label audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.72
Early Adopter MentalityPOWER1.62
ExtroversionTHRILL1.37
Social Media UsageJOY1.23
IndulgenceJOY1.22
Pet OwnershipJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for Record label
CountryShare
United States28.5%
India8.7%
United Kingdom6.0%

See Record label audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Record label have in United States?

Record label has an estimated audience of 28,451,470 people in United States, concentrated in California and Texas.

What is the gender split and age of Record label fans?

46.6% of Record label fans are female, 53.4% are male, with an average age of 39.7 years.

Which brands do Record label fans like most?

Record label fans show strongest brand affinity for Planet Fitness (2.94×), Superman (1.54×), and Diaper bag (3.59×) over the country average.

Where do Record label fans live in United States?

Record label fans in United States are most concentrated in California (reach 3,903,470), Texas (reach 2,541,580), and Florida (reach 2,106,437). These three regions account for the largest share of the active audience.

What other brands do Record label fans also like?

Beyond Record label itself, the audience over-indexes on Superman (1.54×), Diaper bag (3.59×), Spotify (1.74×), and Livemusic (2.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Record label. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.