A data profile of the people who buy, follow and care about Record label in Mexico — modelled from more than twelve digital signal sources. Record label has an estimated audience of 3,990,424 people in Mexico.
Record label has an estimated audience of 3,990,424 people in Mexico. 45.5% are female, 54.5% are male, average age 31.0. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (191.8× the country average).
Demographically, the Record label audience skews balanced with an average age of 31.0, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Record label fan in Mexico is balanced, around 31.0 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Record label profile in Mexico.
45.5% are female, 54.5% are male, average age 31.0.
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 31.0 |
| Estimated audience size | 3,990,424 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 12% | |
| 50+ | 7% |
of the worldwide Record label audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 28.5% |
| India | 8.7% |
| United Kingdom | 6.0% |
The strongest cross-interests of the Record label audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 396.32× | ||
| 02 | Costa Rica | Travel & Leisure | 350.18× | ||
| 03 | Shopping and fashion | Shopping | 191.80× | ||
| 04 | Game consoles | Technology & Electronics | 134.43× | ||
| 05 | Catholic Church | Politics & Society | 101.64× | ||
| 06 | Exfoliation (cosmetology) | Beauty & Wellness | 93.44× | ||
| 07 | Valentine's Day | Kids & Family | 86.29× | ||
| 08 | Broadcasting of sports events | Movies & TV | 65.57× | ||
| 09 | Sarcasm | Politics & Society | 63.93× | ||
| 10 | Travel agency | Travel & Leisure | 60.66× | ||
| 11 | Mobile game | Games | 58.07× | ||
| 12 | Banana | Food & Beverages | 52.46× | ||
| 13 | El País | News | 52.46× | ||
| 14 | Dentistry | Business & Career | 42.62× | ||
| 15 | Multi-level marketing | Business & Career | 39.34× | ||
| 16 | Pilsner | Food & Beverages | 39.34× | ||
| 17 | Love & Sex | Kids & Family | 37.23× | ||
| 18 | Papaya | Food & Beverages | 32.79× | ||
| 19 | Sexology | Kids & Family | 31.15× | ||
| 20 | Freeware | Technology & Electronics | 27.87× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 21.02× | |
| Travelling | THRILL | 16.10× | |
| Urban Lifestyle | OPEN | 4.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.69× | |
| Tradition | CONSERVATISM | 0.88× | |
| Creativity | OPEN | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Record label. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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