A data profile of the people who buy, follow and care about Record label in Spain — modelled from more than twelve digital signal sources. Record label has an estimated audience of 2,172,617 people in Spain.
Record label has an estimated audience of 2,172,617 people in Spain. 46.4% are female, 53.6% are male, average age 42.4. Top brand affinities: Satire, Iberia (airline), WhatsApp, Betfair, Berghain.
Top brand affinities include Satire, Iberia (airline), WhatsApp, with strongest over-indexing on Satire (6.72× the country average).
Demographically, the Record label audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
The typical Record label fan in Spain is balanced, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Satire.
The key figures that characterise the Record label profile in Spain.
46.4% are female, 53.6% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 42.4 |
| Estimated audience size | 2,172,617 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 24% |
of the worldwide Record label audience comes from Spain.
| Country | Share |
|---|---|
| United States | 28.5% |
| India | 8.7% |
| United Kingdom | 6.0% |
The strongest cross-interests of the Record label audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Berghain | Music & Radio | 9.16× | ||
| 02 | Muslim holidays | Politics & Society | 7.52× | ||
| 03 | Bandcamp | Music & Radio | 7.29× | ||
| 04 | Satire | Literature | 6.72× | ||
| 05 | New Testament | Politics & Society | 6.48× | ||
| 06 | Resident Advisor | Music & Radio | 5.46× | ||
| 07 | Steve Jobs | Business & Career | 4.86× | ||
| 08 | Grammy Award | Music & Radio | 4.73× | ||
| 09 | Headphones | Technology & Electronics | 3.86× | ||
| 10 | Improvisation | Music & Radio | 3.86× | ||
| 11 | Betfair | Games | 3.76× | ||
| 12 | Refrigerator | Home & Garden | 2.77× | ||
| 13 | Internet celebrity | Internet & Social Media | 2.45× | ||
| 14 | Electronic dance music | Music & Radio | 2.20× | ||
| 15 | Distilled beverage | Food & Beverages | 2.16× | ||
| 16 | Innovation | Business & Career | 2.07× | ||
| 17 | Internet & Social Media | 2.02× | |||
| 18 | Michael Jackson | Music & Radio | 2.02× | ||
| 19 | Iberia (airline) | Travel & Leisure | 1.92× | ||
| 20 | Superman | Movies & TV | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.49× | |
| Early Adopter Mentality | POWER | 1.40× | |
| Tradition | CONSERVATISM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.73× | |
| Pet Ownership | JOY | 0.82× | |
| Design Affinity | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Record label. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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