A data profile of the people who buy, follow and care about Record label in India — modelled from more than twelve digital signal sources. Record label has an estimated audience of 8,735,008 people in India.
Record label has an estimated audience of 8,735,008 people in India. 27.3% are female, 72.7% are male, average age 31.5. Top brand affinities: Lata Mangeshkar, Movie theater, Video editing, Michael Jackson, Quiz.
Top brand affinities include Lata Mangeshkar, Movie theater, Video editing, with strongest over-indexing on Lata Mangeshkar (2.72× the country average).
Demographically, the Record label audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Mindfulness, Extroversion.
The typical Record label fan in India is more male, around 31.5 years old, with strong Mindfulness tendencies and a notable affinity for Lata Mangeshkar.
The key figures that characterise the Record label profile in India.
27.3% are female, 72.7% are male, average age 31.5.
| Metric | Value |
|---|---|
| Female | 27.3% |
| Male | 72.7% |
| Average age | 31.5 |
| Estimated audience size | 8,735,008 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 31% | |
| 30-39 | 18% | |
| 40-49 | 9% | |
| 50+ | 8% |
of the worldwide Record label audience comes from India.
| Country | Share |
|---|---|
| United States | 28.5% |
| India | 8.7% |
| United Kingdom | 6.0% |
The strongest cross-interests of the Record label audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lata Mangeshkar | Music & Radio | 2.72× | ||
| 02 | Shutterstock | Internet & Social Media | 2.04× | ||
| 03 | Diljit Dosanjh | Music & Radio | 2.02× | ||
| 04 | Sabrina Carpenter | Music & Radio | 1.74× | ||
| 05 | Epic Games | Games | 1.72× | ||
| 06 | Movie theater | Movies & TV | 1.70× | ||
| 07 | Motivational Quotes | Business & Career | 1.70× | ||
| 08 | Music download | Technology & Electronics | 1.69× | ||
| 09 | Madhuri Dixit | Movies & TV | 1.67× | ||
| 10 | Indian Super League | Sports | 1.64× | ||
| 11 | Sidharth Malhotra | Fashion & Accessoires | 1.62× | ||
| 12 | Hair coloring | Beauty & Wellness | 1.61× | ||
| 13 | Video editing | Technology & Electronics | 1.60× | ||
| 14 | FC Bayern Munich | Sports | 1.60× | ||
| 15 | Aamir Khan | Movies & TV | 1.57× | ||
| 16 | Shilpa Shetty | Movies & TV | 1.56× | ||
| 17 | Entry-level job | Business & Career | 1.56× | ||
| 18 | Quiz | Games | 1.52× | ||
| 19 | Michael Jackson | Music & Radio | 1.51× | ||
| 20 | Allu Arjun | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.33× | |
| Extroversion | THRILL | 1.29× | |
| Risk Appetite | THRILL | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.90× | |
| Career Orientation | POWER | 1.02× | |
| Pet Ownership | JOY | 1.05× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Record label. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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