A data profile of the people who buy, follow and care about Allu Arjun in India — modelled from more than twelve digital signal sources. Allu Arjun has an estimated audience of 4,726,679 people in India.
The average Allu Arjun fan in India is 28.1 years old, more male, and lives primarily in Andhra Pradesh.
The audience is concentrated in Andhra Pradesh, Maharashtra, Telangana.
Top brand affinities include Indian Premier League, India national cricket team, Virat Kohli, with strongest over-indexing on Indian Premier League (1.95× the country average).
Demographically, the Allu Arjun audience skews more male with an average age of 28.1, and over-indexes on personality traits such as Social Media Usage, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Allu Arjun fan in India is more male, around 28.1 years old, with strong Social Media Usage tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the Allu Arjun profile in India.
32.3% are female, 67.7% are male, average age 28.1.
| Metric | Value |
|---|---|
| Female | 32.3% |
| Male | 67.7% |
| Average age | 28.1 |
| Estimated audience size | 4,726,679 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 47% | |
| 20-29 | 30% | |
| 30-39 | 12% | |
| 40-49 | 6% | |
| 50+ | 5% |
of the worldwide Allu Arjun audience comes from India.
| Country | Share |
|---|---|
| India | 68.9% |
| United States | 4.7% |
| Bangladesh | 4.4% |
Where the Allu Arjun audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Andhra Pradesh | ~300K | 4.62× | |
| 02 | Telangana | ~200K | 3.46× | |
| 03 | Odisha | ~80K | 1.56× | |
| 04 | Karnataka | ~200K | 1.50× | |
| 05 | Kerala | ~90K | 1.24× | |
| 06 | Tamil Nadu | ~100K | 1.06× | |
| 07 | Chhattisgarh | ~30K | 1.03× | |
| 08 | Maharashtra | ~200K | 1.02× | |
| 09 | Gujarat | ~100K | 0.96× | |
| 10 | Madhya Pradesh | ~80K | 0.89× | |
| 11 | Jharkhand | ~30K | 0.86× | |
| 12 | West Bengal | ~100K | 0.83× | |
| 13 | Bihar | ~70K | 0.80× | |
| 14 | Goa | ~4K | 0.78× | |
| 15 | Rajasthan | ~80K | 0.75× | |
| 16 | Assam | ~40K | 0.75× | |
| 17 | Arunachal Pradesh | ~2K | 0.74× | |
| 18 | Uttar Pradesh | ~200K | 0.70× | |
| 19 | Uttarakhand | ~20K | 0.67× | |
| 20 | Manipur | ~4K | 0.67× | |
| 21 | Tripura | ~4K | 0.63× | |
| 22 | Punjab (region) | ~40K | 0.60× | |
| 23 | Haryana | ~40K | 0.59× | |
| 24 | Nagaland | ~2K | 0.59× | |
| 25 | Sikkim | ~1K | 0.59× | |
| 26 | Himachal Pradesh | ~9K | 0.50× | |
| 27 | Meghalaya | ~2K | 0.47× | |
| 28 | Mizoram | ~2K | 0.46× | |
| 29 | Jammu and Kashmir | ~9K | 0.43× |
The strongest cross-interests of the Allu Arjun audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rohit Sharma | Sports | 2.20× | ||
| 02 | Cricket World Cup | Sports | 2.20× | ||
| 03 | Rajasthan Royals | Sports | 2.19× | ||
| 04 | Kolkata Knight Riders | Sports | 2.12× | ||
| 05 | Chennai Super Kings | Sports | 2.10× | ||
| 06 | Royal Challengers Bangalore | Sports | 2.10× | ||
| 07 | Colors (TV channel) | Movies & TV | 2.09× | ||
| 08 | Telugu language | Politics & Society | 2.06× | ||
| 09 | Virat Kohli | Sports | 2.05× | ||
| 10 | India national cricket team | Sports | 2.02× | ||
| 11 | Tamil language | Politics & Society | 2.01× | ||
| 12 | Tamil cinema | Movies & TV | 1.98× | ||
| 13 | Indian Premier League | Sports | 1.95× | ||
| 14 | Cinema of India | Movies & TV | 1.81× | ||
| 15 | Celebrity | Movies & TV | 1.68× | ||
| 16 | Cricket | Sports | 1.66× | ||
| 17 | Banking | Business & Career | 1.59× | ||
| 18 | Personal finance | Business & Career | 1.57× | ||
| 19 | Games | Games | 1.54× | ||
| 20 | TV | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.38× | |
| Career Orientation | POWER | 1.31× | |
| Risk Appetite | THRILL | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.67× | |
| Convenience Orientation | PREMIUM | 0.72× | |
| Sustainability | BALANCE | 0.76× |
Allu Arjun has an estimated audience of 4,726,679 people in India, concentrated in Andhra Pradesh and Maharashtra.
32.3% of Allu Arjun fans are female, 67.7% are male, with an average age of 28.1 years.
Allu Arjun fans show strongest brand affinity for Indian Premier League (1.95×), India national cricket team (2.02×), and Virat Kohli (2.05×) over the country average.
Allu Arjun fans in India are most concentrated in Andhra Pradesh (reach ~300K), Maharashtra (reach ~200K), and Telangana (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Allu Arjun itself, the audience over-indexes on India national cricket team (2.02×), Virat Kohli (2.05×), Chennai Super Kings (2.1×), and TV (1.51×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Allu Arjun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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