A data profile of the people who buy, follow and care about Cinema of India in India — modelled from more than twelve digital signal sources. Cinema of India has an estimated audience of 31,821,090 people in India.
Cinema of India has an estimated audience of 31,821,090 people in India. 28.7% are female, 71.3% are male, average age 30.7. Top brand affinities: Chennai, Pakistan national cricket team, England cricket team, Embroidery, Amitabh Bachchan.
Top brand affinities include Chennai, Pakistan national cricket team, England cricket team, with strongest over-indexing on Chennai (1.68× the country average).
Demographically, the Cinema of India audience skews more male with an average age of 30.7, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.
The typical Cinema of India fan in India is more male, around 30.7 years old, with strong Indulgence tendencies and a notable affinity for Chennai.
The key figures that characterise the Cinema of India profile in India.
28.7% are female, 71.3% are male, average age 30.7.
| Metric | Value |
|---|---|
| Female | 28.7% |
| Male | 71.3% |
| Average age | 30.7 |
| Estimated audience size | 31,821,090 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 29% | |
| 30-39 | 16% | |
| 40-49 | 9% | |
| 50+ | 7% |
of the worldwide Cinema of India audience comes from India.
| Country | Share |
|---|---|
| India | 41.0% |
| United States | 9.8% |
| Saudi Arabia | 3.9% |
The strongest cross-interests of the Cinema of India audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crochet | Home & Garden | 2.33× | ||
| 02 | Sewing machine | Home & Garden | 2.18× | ||
| 03 | Deepika Padukone | Movies & TV | 1.95× | ||
| 04 | Anushka Sharma | Movies & TV | 1.94× | ||
| 05 | Priyanka Chopra | Movies & TV | 1.90× | ||
| 06 | Akshay Kumar | Movies & TV | 1.84× | ||
| 07 | Ranveer Singh | Movies & TV | 1.83× | ||
| 08 | Embroidery | Home & Garden | 1.82× | ||
| 09 | Alia Bhatt | Movies & TV | 1.79× | ||
| 10 | Hrithik Roshan | Movies & TV | 1.78× | ||
| 11 | Amitabh Bachchan | Movies & TV | 1.77× | ||
| 12 | Weaving | Fashion & Accessoires | 1.75× | ||
| 13 | Shah Rukh Khan | Movies & TV | 1.74× | ||
| 14 | Chennai | Travel & Leisure | 1.68× | ||
| 15 | Pakistan national cricket team | Sports | 1.68× | ||
| 16 | England cricket team | Sports | 1.68× | ||
| 17 | Salman Khan | Movies & TV | 1.66× | ||
| 18 | Big Bash League | Sports | 1.63× | ||
| 19 | BSE SENSEX | Business & Career | 1.59× | ||
| 20 | Bigg Boss | Movies & TV | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.13× | |
| Early Adopter Mentality | POWER | 1.13× | |
| Spirituality | BALANCE | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.92× | |
| Design Affinity | PREMIUM | 0.93× | |
| Mindfulness | BALANCE | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Cinema of India. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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