A data profile of the people who buy, follow and care about Deepika Padukone in India — modelled from more than twelve digital signal sources. Deepika Padukone has an estimated audience of 7,738,008 people in India.
The average Deepika Padukone fan in India is 28.5 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Karnataka, Uttar Pradesh.
Top brand affinities include Indian Premier League, India national cricket team, Cinema of India, with strongest over-indexing on Indian Premier League (1.67× the country average).
Demographically, the Deepika Padukone audience skews more male with an average age of 28.5, and over-indexes on personality traits such as Social Media Usage, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Deepika Padukone fan in India is more male, around 28.5 years old, with strong Social Media Usage tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the Deepika Padukone profile in India.
34.6% are female, 65.4% are male, average age 28.5.
| Metric | Value |
|---|---|
| Female | 34.6% |
| Male | 65.4% |
| Average age | 28.5 |
| Estimated audience size | 7,738,008 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 29% | |
| 30-39 | 13% | |
| 40-49 | 7% | |
| 50+ | 5% |
of the worldwide Deepika Padukone audience comes from India.
| Country | Share |
|---|---|
| India | 55.2% |
| United States | 9.3% |
| United Kingdom | 3.3% |
Where the Deepika Padukone audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Karnataka | ~300K | 1.74× | |
| 02 | Maharashtra | ~500K | 1.43× | |
| 03 | Telangana | ~200K | 1.41× | |
| 04 | Kerala | ~200K | 1.33× | |
| 05 | West Bengal | ~300K | 1.26× | |
| 06 | Andhra Pradesh | ~100K | 1.23× | |
| 07 | Goa | ~10K | 1.22× | |
| 08 | Arunachal Pradesh | ~6K | 1.22× | |
| 09 | Odisha | ~100K | 1.17× | |
| 10 | Tamil Nadu | ~200K | 1.12× | |
| 11 | Assam | ~90K | 1.11× | |
| 12 | Gujarat | ~200K | 1.09× | |
| 13 | Madhya Pradesh | ~100K | 0.99× | |
| 14 | Chhattisgarh | ~50K | 0.94× | |
| 15 | Rajasthan | ~200K | 0.93× | |
| 16 | Uttarakhand | ~30K | 0.91× | |
| 17 | Punjab (region) | ~90K | 0.90× | |
| 18 | Haryana | ~90K | 0.88× | |
| 19 | Uttar Pradesh | ~300K | 0.87× | |
| 20 | Jharkhand | ~60K | 0.87× | |
| 21 | Tripura | ~9K | 0.87× | |
| 22 | Jammu and Kashmir | ~30K | 0.81× | |
| 23 | Bihar | ~100K | 0.80× | |
| 24 | Himachal Pradesh | ~20K | 0.79× | |
| 25 | Nagaland | ~4K | 0.74× | |
| 26 | Sikkim | ~2K | 0.72× | |
| 27 | Manipur | ~7K | 0.68× | |
| 28 | Meghalaya | ~5K | 0.68× | |
| 29 | Mizoram | ~3K | 0.51× |
The strongest cross-interests of the Deepika Padukone audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Option (finance) | Business & Career | 2.11× | ||
| 02 | Telugu language | Politics & Society | 2.09× | ||
| 03 | STAR Sports | Movies & TV | 1.99× | ||
| 04 | Cinema of India | Movies & TV | 1.95× | ||
| 05 | Tamil cinema | Movies & TV | 1.93× | ||
| 06 | Rohit Sharma | Sports | 1.88× | ||
| 07 | Chennai | Travel & Leisure | 1.87× | ||
| 08 | Rajasthan Royals | Sports | 1.86× | ||
| 09 | Card games | Games | 1.86× | ||
| 10 | Colors (TV channel) | Movies & TV | 1.85× | ||
| 11 | Kolkata Knight Riders | Sports | 1.80× | ||
| 12 | Virat Kohli | Sports | 1.78× | ||
| 13 | Chennai Super Kings | Sports | 1.78× | ||
| 14 | India national cricket team | Sports | 1.75× | ||
| 15 | Hindustani language | Politics & Society | 1.73× | ||
| 16 | Indian Premier League | Sports | 1.67× | ||
| 17 | Tamil language | Politics & Society | 1.67× | ||
| 18 | Serial (podcast) | Music & Radio | 1.65× | ||
| 19 | Bollywood movies | Movies & TV | 1.56× | ||
| 20 | Celebrity | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.31× | |
| Career Orientation | POWER | 1.29× | |
| Risk Appetite | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.77× | |
| Price Sensitivity | PREMIUM | 0.82× | |
| DIY Mentality | THRILL | 0.84× |
Deepika Padukone has an estimated audience of 7,738,008 people in India, concentrated in Maharashtra and Karnataka.
34.6% of Deepika Padukone fans are female, 65.4% are male, with an average age of 28.5 years.
Deepika Padukone fans show strongest brand affinity for Indian Premier League (1.67×), India national cricket team (1.75×), and Cinema of India (1.95×) over the country average.
Deepika Padukone fans in India are most concentrated in Maharashtra (reach ~500K), Karnataka (reach ~300K), and Uttar Pradesh (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Deepika Padukone itself, the audience over-indexes on India national cricket team (1.75×), Cinema of India (1.95×), Virat Kohli (1.78×), and Bollywood movies (1.56×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Deepika Padukone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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