A data profile of the people who buy, follow and care about Weaving in India — modelled from more than twelve digital signal sources. Weaving has an estimated audience of 6,004,540 people in India.
The average Weaving fan in India is 31.1 years old, balanced, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Tamil Nadu.
Top brand affinities include Indian Premier League, India national cricket team, Virat Kohli, with strongest over-indexing on Indian Premier League (1.84× the country average).
Demographically, the Weaving audience skews balanced with an average age of 31.1, and over-indexes on personality traits such as Tradition, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Weaving fan in India is balanced, around 31.1 years old, with strong Tradition tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the Weaving profile in India.
45.8% are female, 54.2% are male, average age 31.1.
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 31.1 |
| Estimated audience size | 6,004,540 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 34% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Weaving audience comes from India.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 6.1% |
| India | 5.9% |
Where the Weaving audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Manipur | ~20K | 2.01× | |
| 02 | Nagaland | ~7K | 1.70× | |
| 03 | Meghalaya | ~9K | 1.50× | |
| 04 | Arunachal Pradesh | ~5K | 1.48× | |
| 05 | Tripura | ~10K | 1.31× | |
| 06 | Assam | ~70K | 1.22× | |
| 07 | Mizoram | ~5K | 1.22× | |
| 08 | Tamil Nadu | ~200K | 1.17× | |
| 09 | Telangana | ~80K | 0.96× | |
| 10 | Sikkim | ~3K | 0.95× | |
| 11 | Goa | ~6K | 0.93× | |
| 12 | Karnataka | ~100K | 0.92× | |
| 13 | Jammu and Kashmir | ~20K | 0.90× | |
| 14 | Haryana | ~70K | 0.85× | |
| 15 | Himachal Pradesh | ~20K | 0.83× | |
| 16 | Punjab (region) | ~60K | 0.81× | |
| 17 | Maharashtra | ~200K | 0.79× | |
| 18 | Uttarakhand | ~20K | 0.79× | |
| 19 | Gujarat | ~100K | 0.76× | |
| 20 | Kerala | ~70K | 0.73× | |
| 21 | Chhattisgarh | ~30K | 0.73× | |
| 22 | Andhra Pradesh | ~50K | 0.72× | |
| 23 | Jharkhand | ~40K | 0.72× | |
| 24 | Madhya Pradesh | ~80K | 0.68× | |
| 25 | Odisha | ~40K | 0.65× | |
| 26 | West Bengal | ~100K | 0.64× | |
| 27 | Rajasthan | ~90K | 0.63× | |
| 28 | Uttar Pradesh | ~200K | 0.62× | |
| 29 | Bihar | ~60K | 0.54× |
The strongest cross-interests of the Weaving audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Card games | Games | 2.31× | ||
| 02 | Printing | Technology & Electronics | 2.25× | ||
| 03 | Serial (podcast) | Music & Radio | 2.25× | ||
| 04 | Tamil cinema | Movies & TV | 2.25× | ||
| 05 | Tamil language | Politics & Society | 2.24× | ||
| 06 | Option (finance) | Business & Career | 2.18× | ||
| 07 | Rajasthan Royals | Sports | 2.05× | ||
| 08 | Kolkata Knight Riders | Sports | 1.99× | ||
| 09 | Chennai Super Kings | Sports | 1.97× | ||
| 10 | India national cricket team | Sports | 1.93× | ||
| 11 | Virat Kohli | Sports | 1.92× | ||
| 12 | Sari | Fashion & Accessoires | 1.87× | ||
| 13 | Indian Premier League | Sports | 1.84× | ||
| 14 | Cinema of India | Movies & TV | 1.75× | ||
| 15 | Banking | Business & Career | 1.61× | ||
| 16 | Personal finance | Business & Career | 1.59× | ||
| 17 | Cricket | Sports | 1.58× | ||
| 18 | Games | Games | 1.56× | ||
| 19 | Bollywood movies | Movies & TV | 1.56× | ||
| 20 | TV | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.37× | |
| Career Orientation | POWER | 1.32× | |
| Quality Awareness | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.63× | |
| Price Sensitivity | PREMIUM | 0.71× | |
| Sustainability | BALANCE | 0.81× |
Weaving has an estimated audience of 6,004,540 people in India, concentrated in Maharashtra and Uttar Pradesh.
45.8% of Weaving fans are female, 54.2% are male, with an average age of 31.1 years.
Weaving fans show strongest brand affinity for Indian Premier League (1.84×), India national cricket team (1.93×), and Virat Kohli (1.92×) over the country average.
Weaving fans in India are most concentrated in Maharashtra (reach ~200K), Uttar Pradesh (reach ~200K), and Tamil Nadu (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Weaving itself, the audience over-indexes on India national cricket team (1.93×), Virat Kohli (1.92×), TV (1.53×), and Chennai Super Kings (1.97×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Weaving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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