Rascasse Audience Intelligence

Weaving Audience in Brazil

Name: Weaving — Brazil
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Weaving in Brazil — modelled from more than twelve digital signal sources. Weaving has an estimated audience of 5,106,868 people in Brazil.

#890among Topic in Brazil #60in Fashion & Accessoires

The average Weaving fan in Brazil is 46.0 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Weaving profile in Brazil.

Audience size

5.1M

in Brazil

Gender

85.2%♀

14.8% male

Age

46.0

average years

Country rank

#1312

Topic in Brazil

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Weaving fans

85.2% are female, 14.8% are male, average age 46.0.

Fig. 02

Gender split

85.2%

Female

14.8%

Male

Demographic split for Weaving audience in Brazil
Metric	Value
Female	85.2%
Male	14.8%
Average age	46.0
Estimated audience size	5,106,868

Fig. 03

Age distribution

Age distribution of the Weaving audience in Brazil
Age bracket	Share	%
16-19		6%
20-29		14%
30-39		19%
40-49		26%
50+		35%

Fig. 04

Worldwide distribution

5.0%

of the worldwide Weaving audience comes from Brazil.

Worldwide audience distribution share by country for Weaving
Country	Share
United States	20.8%
United Kingdom	6.1%
India	5.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Weaving audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Weaving fans by region: top regions in Brazil
#	Region	Reach	×
01	Federal District	~100K	1.30×
02	São Paulo	~1.5M	1.25×
03	Rio de Janeiro	~600K	1.19×
04	Rio Grande do Sul	~300K	1.14×
05	Santa Catarina	~300K	1.10×
06	Paraná	~300K	1.06×
07	Rio Grande do Norte	~90K	1.05×
08	Roraima	~20K	1.05×
09	Amapá	~20K	1.04×
10	Minas Gerais	~500K	1.03×
11	Acre	~20K	1.03×
12	Paraíba	~100K	1.02×
13	Sergipe	~50K	1.00×
14	Pernambuco	~200K	0.98×
15	Ceará	~200K	0.98×
16	Mato Grosso do Sul	~70K	0.98×
17	Rondônia	~40K	0.98×
18	Espírito Santo	~100K	0.96×
19	Alagoas	~70K	0.96×
20	Piauí	~70K	0.96×
21	Tocantins	~30K	0.96×
22	Amazonas	~80K	0.92×
23	Maranhão	~100K	0.90×
24	Mato Grosso	~90K	0.90×
25	Goiás	~200K	0.89×
26	Bahia	~300K	0.88×
27	Pará	~100K	0.88×

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Weaving audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Weaving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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