Weaving Audience in Germany
Weaving has an estimated audience of 2,819,020 people in Germany. 76.5% are female, 23.5% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Knitting needle, Clothing, Food and drink, Yarn, Entertainment.
The average Weaving fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Knitting needle, Clothing, Food and drink, with strongest over-indexing on Knitting needle (7.08× the country average). Demographically, the Weaving audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Creativity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Weaving fans
| Metric | Value |
|---|---|
| Female | 76.5% |
| Male | 23.5% |
| Average age | 40.6 |
| Estimated audience size | 2,819,020 |
Audience persona
The typical Weaving fan in Germany is more female, around 40.6 years old, with strong Creativity tendencies and a notable affinity for Knitting needle.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 667,003 | 1.08× |
| Bayern | 463,759 | 1.02× |
| Baden-Württemberg | 412,482 | 1.07× |
| Niedersachsen | 324,731 | 1.19× |
| Hessen | 212,335 | 0.99× |
| Berlin | 155,449 | 1.23× |
| Rheinland-Pfalz | 143,592 | 1.02× |
| Sachsen | 127,473 | 0.92× |
| Schleswig-Holstein | 104,498 | 1.03× |
| Hamburg | 68,764 | 1.08× |
| Brandenburg | 63,925 | 0.73× |
| Thüringen | 60,297 | 0.84× |
| Sachsen-Anhalt | 57,693 | 0.79× |
| Mecklenburg-Vorpommern | 38,533 | 0.72× |
| Bremen | 35,357 | 1.47× |
| Saarland | 28,444 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Knitting needle | 7.08× | Fashion & Accessoires |
| Clothing | 1.88× | Fashion & Accessoires |
| Food and drink | 1.67× | Food & Beverages |
| Yarn | 4.54× | Fashion & Accessoires |
| Entertainment | 1.6× | Movies & TV |
| Food | 1.7× | Food & Beverages |
| Arts and music | 1.64× | Arts & Culture |
| Germany | 1.68× | Travel & Leisure |
| Embroidery | 5× | Home & Garden |
| Sewing machine | 4.53× | Home & Garden |
| Knitting | 3.49× | Home & Garden |
| Pattern (sewing) | 4.77× | Home & Garden |
| Rossmann | 2.47× | Shopping |
| Crochet | 3.92× | Home & Garden |
| Reading | 1.55× | Literature |
| Pets | 1.72× | Pets & Animals |
| Knitting pattern | 8.68× | Fashion & Accessoires |
| Sports | 1.5× | Sports |
| Vehicles | 1.57× | Cars & Mobility |
| Wool | 3.8× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 3.13 |
| DIY Mentality | THRILL | 2.74 |
| Design Affinity | PREMIUM | 2.16 |
| Sustainability | BALANCE | 1.99 |
| Healthy Lifestyle | BALANCE | 1.62 |
| Luxury Orientation | PREMIUM | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 6.1% |
| India | 5.9% |
See Weaving audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Weaving have in Germany?
Weaving has an estimated audience of 2,819,020 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Weaving fans?
76.5% of Weaving fans are female, 23.5% are male, with an average age of 40.6 years.
Which brands do Weaving fans like most?
Weaving fans show strongest brand affinity for Knitting needle (7.08×), Clothing (1.88×), and Food and drink (1.67×) over the country average.
Where do Weaving fans live in Germany?
Weaving fans in Germany are most concentrated in Nordrhein-Westfalen (reach 667,003), Bayern (reach 463,759), and Baden-Württemberg (reach 412,482). These three regions account for the largest share of the active audience.
What other brands do Weaving fans also like?
Beyond Weaving itself, the audience over-indexes on Clothing (1.88×), Food and drink (1.67×), Yarn (4.54×), and Entertainment (1.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Weaving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.