Rascasse Audience Intelligence

Weaving Audience in Germany

A data profile of the people who buy, follow and care about Weaving in Germany — modelled from more than twelve digital signal sources. Weaving has an estimated audience of 2,819,020 people in Germany.

#1386among Topic in Germany#128in Fashion & Accessoires

The average Weaving fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Knitting needle, Clothing, Food and drink, with strongest over-indexing on Knitting needle (7.08× the country average).

Demographically, the Weaving audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Creativity, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Weaving fan in Germany is more female, around 40.6 years old, with strong Creativity tendencies and a notable affinity for Knitting needle.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Weaving profile in Germany.

Audience size
2.8M
in Germany
Gender
76.5%♀
23.5% male
Age
40.6
average years
Country rank
#2295
Topic in Germany
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Weaving fans

76.5% are female, 23.5% are male, average age 40.6.

Fig. 02

Gender split

76.5%
Female
23.5%
Male
Demographic split for Weaving audience in Germany
MetricValue
Female76.5%
Male23.5%
Average age40.6
Estimated audience size2,819,020
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Weaving audience in Germany
Age bracketShare%
16-1915%
20-2919%
30-3922%
40-4923%
50+21%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Weaving audience comes from Germany.

Worldwide audience distribution share by country for Weaving
CountryShare
United States20.8%
United Kingdom6.1%
India5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Weaving audience in Germany is strongest.

Fig. 05

Top regions by affinity

Weaving fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.36×
02Bremen~30K1.22×
03Niedersachsen~300K1.12×
04Hamburg~70K1.07×
05Hessen~200K1.06×
06Baden-Württemberg~400K1.05×
07Nordrhein-Westfalen~600K1.04×
08Bayern~500K1.04×
09Schleswig-Holstein~100K1.00×
10Rheinland-Pfalz~100K0.99×
11Sachsen~100K0.95×
12Saarland~30K0.95×
13Thüringen~70K0.93×
14Sachsen-Anhalt~60K0.86×
15Brandenburg~70K0.82×
16Mecklenburg-Vorpommern~40K0.82×
Fig. 06

Affinity by region

Affinity by region — Weaving, Germany
0.82×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Weaving audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Weaving audience
#·InterestCategoryAffinity×
01Knitting patternFashion & Accessoires8.68×
02Knitting needleFashion & Accessoires7.08×
03EmbroideryHome & Garden5.00×
04Pattern (sewing)Home & Garden4.77×
05YarnFashion & Accessoires4.54×
06Sewing machineHome & Garden4.53×
07CrochetHome & Garden3.92×
08WoolFashion & Accessoires3.80×
09KnittingHome & Garden3.49×
10RossmannShopping2.47×
11ClothingFashion & Accessoires1.88×
12PetsPets & Animals1.72×
13FoodFood & Beverages1.70×
14GermanyTravel & Leisure1.68×
15Food and drinkFood & Beverages1.67×
16Arts and musicArts & Culture1.64×
17EntertainmentMovies & TV1.60×
18VehiclesCars & Mobility1.57×
19ReadingLiterature1.55×
20SportsSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Weaving audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Weaving audience · What stands out
TraitClusterDeviationScore
CreativityOPEN2.13×
TraditionCONSERVATISM1.92×
Design AffinityPREMIUM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Weaving audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.93×
Need for SecurityCONSERVATISM0.98×
Career OrientationPOWER1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Weaving have in Germany?

Weaving has an estimated audience of 2,819,020 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Weaving fans?

76.5% of Weaving fans are female, 23.5% are male, with an average age of 40.6 years.

03

Which brands do Weaving fans like most?

Weaving fans show strongest brand affinity for Knitting needle (7.08×), Clothing (1.88×), and Food and drink (1.67×) over the country average.

04

Where do Weaving fans live in Germany?

Weaving fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Weaving fans also like?

Beyond Weaving itself, the audience over-indexes on Clothing (1.88×), Food and drink (1.67×), Yarn (4.54×), and Entertainment (1.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Weaving audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Weaving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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