Yarn Audience in Germany
Yarn has an estimated audience of 5,079,769 people in Germany. 74.4% are female, 25.6% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Knitting, Sewing machine, Sewing, Do it yourself (DIY), Ravelry.
The average Yarn fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Knitting, Sewing machine, Sewing, with strongest over-indexing on Knitting (7.86× the country average). Demographically, the Yarn audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Creativity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Yarn fans
| Metric | Value |
|---|---|
| Female | 74.4% |
| Male | 25.6% |
| Average age | 39.8 |
| Estimated audience size | 5,079,769 |
Audience persona
The typical Yarn fan in Germany is more female, around 39.8 years old, with strong Creativity tendencies and a notable affinity for Knitting.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,155,458 | 1.04× |
| Bayern | 837,478 | 1.03× |
| Baden-Württemberg | 754,089 | 1.09× |
| Niedersachsen | 518,630 | 1.05× |
| Hessen | 474,510 | 1.23× |
| Berlin | 386,782 | 1.7× |
| Sachsen | 244,955 | 0.98× |
| Rheinland-Pfalz | 236,974 | 0.93× |
| Schleswig-Holstein | 191,758 | 1.05× |
| Brandenburg | 138,246 | 0.88× |
| Hamburg | 135,432 | 1.18× |
| Sachsen-Anhalt | 109,402 | 0.83× |
| Thüringen | 101,866 | 0.79× |
| Mecklenburg-Vorpommern | 86,741 | 0.89× |
| Saarland | 48,644 | 0.78× |
| Bremen | 44,054 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Knitting | 7.86× | Home & Garden |
| Sewing machine | 6.92× | Home & Garden |
| Sewing | 5.34× | Home & Garden |
| Do it yourself (DIY) | 2.66× | Home & Garden |
| Ravelry | 10.23× | Internet & Social Media |
| Etsy | 3.57× | Fashion & Accessoires |
| Ryanair | 2.38× | Travel & Leisure |
| Group buying | 6.8× | Shopping |
| Quilting | 6.17× | Home & Garden |
| Königreich der Stoffe | 13.19× | Kids & Family |
| Embroidery | 3.71× | Home & Garden |
| Flowering plant | 3.51× | Home & Garden |
| Handmade | 3.05× | Home & Garden |
| Catering | 3.54× | Food & Beverages |
| Crochet | 3.03× | Home & Garden |
| Child development | 2.61× | Business & Career |
| Handmade jewelry | 3× | Fashion & Accessoires |
| Cervical vertebrae | 14.58× | Health |
| Gala | 1.63× | News |
| Picture book | 2.84× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 2.93 |
| DIY Mentality | THRILL | 1.54 |
| Design Affinity | PREMIUM | 1.51 |
| Convenience Orientation | PREMIUM | 1.31 |
| Sustainability | BALANCE | 1.27 |
| Sports Activity | POWER | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.1% |
| Brazil | 6.3% |
| Japan | 6.0% |
See Yarn audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Yarn have in Germany?
Yarn has an estimated audience of 5,079,769 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Yarn fans?
74.4% of Yarn fans are female, 25.6% are male, with an average age of 39.8 years.
Which brands do Yarn fans like most?
Yarn fans show strongest brand affinity for Knitting (7.86×), Sewing machine (6.92×), and Sewing (5.34×) over the country average.
Where do Yarn fans live in Germany?
Yarn fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,155,458), Bayern (reach 837,478), and Baden-Württemberg (reach 754,089). These three regions account for the largest share of the active audience.
What other brands do Yarn fans also like?
Beyond Yarn itself, the audience over-indexes on Sewing machine (6.92×), Sewing (5.34×), Do it yourself (DIY) (2.66×), and Ravelry (10.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Yarn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.