Embroidery Audience in Germany

Embroidery logo

Embroidery has an estimated audience of 3,844,176 people in Germany. 75.0% are female, 25.0% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Shopping, Design, Clothing, Discount stores, Online shopping.

The average Embroidery fan in Germany is 38.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Shopping, Design, Clothing, with strongest over-indexing on Shopping (2.02× the country average). Demographically, the Embroidery audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Creativity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Embroidery fans

Demographic split for Embroidery audience in Germany
MetricValue
Female75.0%
Male25.0%
Average age38.9
Estimated audience size3,844,176

Audience persona

The typical Embroidery fan in Germany is more female, around 38.9 years old, with strong Creativity tendencies and a notable affinity for Shopping.

Top regions in Germany

Top regions ranked by reach for Embroidery in Germany
RegionReachAffinity
Nordrhein-Westfalen950,8921.13×
Bayern614,5190.99×
Baden-Württemberg590,6441.13×
Niedersachsen433,0501.16×
Hessen290,8040.99×
Rheinland-Pfalz199,2161.03×
Sachsen185,4520.98×
Berlin176,0241.02×
Schleswig-Holstein166,9951.21×
Brandenburg105,6780.89×
Hamburg98,8661.14×
Sachsen-Anhalt84,7240.85×
Thüringen79,6420.81×
Mecklenburg-Vorpommern60,4280.82×
Saarland41,0920.87×
Bremen31,6450.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Embroidery audience
BrandAffinityCategory
Shopping2.02×Shopping
Design2.15×Home & Garden
Clothing2.07×Fashion & Accessoires
Discount stores2.43×Shopping
Online shopping2.12×Shopping
Beauty2.13×Beauty & Wellness
Business2.08×Business & Career
Germany1.78×Travel & Leisure
Food and drink1.65×Food & Beverages
Cosmetics2.24×Beauty & Wellness
Cooking2.16×Food & Beverages
Arts and music1.64×Arts & Culture
Tagesschau2.05×Movies & TV
Yarn4.41×Fashion & Accessoires
Shoes2.26×Fashion & Accessoires
Entertainment1.58×Movies & TV
Food1.68×Food & Beverages
Family2.12×Kids & Family
IKEA2.22×Home & Garden
Physical fitness2.02×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Embroidery audience
TraitClusterScore
CreativityOPEN2.32
DIY MentalityTHRILL1.75
Design AffinityPREMIUM1.68
SustainabilityBALANCE1.6
Healthy LifestyleBALANCE1.36
MindfulnessBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Embroidery
CountryShare
United States13.6%
India7.1%
Japan6.5%

See Embroidery audiences in other countries

More Home & Garden audiences in Germany

Frequently asked questions

How many fans does Embroidery have in Germany?

Embroidery has an estimated audience of 3,844,176 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Embroidery fans?

75.0% of Embroidery fans are female, 25.0% are male, with an average age of 38.9 years.

Which brands do Embroidery fans like most?

Embroidery fans show strongest brand affinity for Shopping (2.02×), Design (2.15×), and Clothing (2.07×) over the country average.

Where do Embroidery fans live in Germany?

Embroidery fans in Germany are most concentrated in Nordrhein-Westfalen (reach 950,892), Bayern (reach 614,519), and Baden-Württemberg (reach 590,644). These three regions account for the largest share of the active audience.

What other brands do Embroidery fans also like?

Beyond Embroidery itself, the audience over-indexes on Design (2.15×), Clothing (2.07×), Discount stores (2.43×), and Online shopping (2.12×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Embroidery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.