Rascasse Audience Intelligence

Embroidery Audience in Germany

A data profile of the people who buy, follow and care about Embroidery in Germany — modelled from more than twelve digital signal sources. Embroidery has an estimated audience of 3,844,176 people in Germany.

#960among Topic in Germany#122in Home & Garden

The average Embroidery fan in Germany is 38.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include dB’s, Shopping, Design, with strongest over-indexing on dB’s (1.73× the country average).

Demographically, the Embroidery audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Creativity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Embroidery fan in Germany is more female, around 38.9 years old, with strong Creativity tendencies and a notable affinity for dB’s.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Embroidery profile in Germany.

Audience size
3.8M
in Germany
Gender
75.0%♀
25.0% male
Age
38.9
average years
Country rank
#1552
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Embroidery fans

75.0% are female, 25.0% are male, average age 38.9.

Fig. 02

Gender split

75.0%
Female
25.0%
Male
Demographic split for Embroidery audience in Germany
MetricValue
Female75.0%
Male25.0%
Average age38.9
Estimated audience size3,844,176
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Embroidery audience in Germany
Age bracketShare%
16-1919%
20-2920%
30-3922%
40-4922%
50+17%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Embroidery audience comes from Germany.

Worldwide audience distribution share by country for Embroidery
CountryShare
United States13.6%
India7.1%
Japan6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Embroidery audience in Germany is strongest.

Fig. 05

Top regions by affinity

Embroidery fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.24×
02Schleswig-Holstein~200K1.16×
03Hamburg~100K1.14×
04Niedersachsen~400K1.10×
05Nordrhein-Westfalen~900K1.09×
06Baden-Württemberg~600K1.08×
07Hessen~300K1.04×
08Rheinland-Pfalz~200K1.02×
09Bayern~600K1.01×
10Bremen~30K1.01×
11Sachsen~200K0.98×
12Brandenburg~100K0.90×
13Saarland~40K0.90×
14Mecklenburg-Vorpommern~60K0.87×
15Sachsen-Anhalt~80K0.85×
16Thüringen~80K0.85×
Fig. 06

Affinity by region

Affinity by region — Embroidery, Germany
0.85×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Embroidery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Embroidery audience
#·InterestCategoryAffinity×
01YarnFashion & Accessoires4.41×
02Discount storesShopping2.43×
03ShoesFashion & Accessoires2.26×
04CosmeticsBeauty & Wellness2.24×
05IKEAHome & Garden2.22×
06CookingFood & Beverages2.16×
07DesignHome & Garden2.15×
08BeautyBeauty & Wellness2.13×
09Online shoppingShopping2.12×
10FamilyKids & Family2.12×
11BusinessBusiness & Career2.08×
12ClothingFashion & Accessoires2.07×
13TagesschauMovies & TV2.05×
14ShoppingShopping2.02×
15GermanyTravel & Leisure1.78×
16dB’sMusic & Radio1.73×
17FoodFood & Beverages1.68×
18Food and drinkFood & Beverages1.65×
19Arts and musicArts & Culture1.64×
20EntertainmentMovies & TV1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Embroidery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Embroidery audience · What stands out
TraitClusterDeviationScore
CreativityOPEN2.16×
Design AffinityPREMIUM1.93×
Price SensitivityPREMIUM1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Embroidery audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM1.18×
Need for SecurityCONSERVATISM1.22×
SpiritualityBALANCE1.37×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Embroidery have in Germany?

Embroidery has an estimated audience of 3,844,176 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Embroidery fans?

75.0% of Embroidery fans are female, 25.0% are male, with an average age of 38.9 years.

03

Which brands do Embroidery fans like most?

Embroidery fans show strongest brand affinity for dB’s (1.73×), Shopping (2.02×), and Design (2.15×) over the country average.

04

Where do Embroidery fans live in Germany?

Embroidery fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~600K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Embroidery fans also like?

Beyond Embroidery itself, the audience over-indexes on Shopping (2.02×), Design (2.15×), Clothing (2.07×), and Discount stores (2.43×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Embroidery audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Embroidery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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