Embroidery Audience in Germany

Embroidery has an estimated audience of 3,844,176 people in Germany. 75.0% are female, 25.0% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Shopping, Design, Clothing, Discount stores, Online shopping.
The average Embroidery fan in Germany is 38.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Shopping, Design, Clothing, with strongest over-indexing on Shopping (2.02× the country average). Demographically, the Embroidery audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Creativity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Embroidery fans
| Metric | Value |
|---|---|
| Female | 75.0% |
| Male | 25.0% |
| Average age | 38.9 |
| Estimated audience size | 3,844,176 |
Audience persona
The typical Embroidery fan in Germany is more female, around 38.9 years old, with strong Creativity tendencies and a notable affinity for Shopping.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 950,892 | 1.13× |
| Bayern | 614,519 | 0.99× |
| Baden-Württemberg | 590,644 | 1.13× |
| Niedersachsen | 433,050 | 1.16× |
| Hessen | 290,804 | 0.99× |
| Rheinland-Pfalz | 199,216 | 1.03× |
| Sachsen | 185,452 | 0.98× |
| Berlin | 176,024 | 1.02× |
| Schleswig-Holstein | 166,995 | 1.21× |
| Brandenburg | 105,678 | 0.89× |
| Hamburg | 98,866 | 1.14× |
| Sachsen-Anhalt | 84,724 | 0.85× |
| Thüringen | 79,642 | 0.81× |
| Mecklenburg-Vorpommern | 60,428 | 0.82× |
| Saarland | 41,092 | 0.87× |
| Bremen | 31,645 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping | 2.02× | Shopping |
| Design | 2.15× | Home & Garden |
| Clothing | 2.07× | Fashion & Accessoires |
| Discount stores | 2.43× | Shopping |
| Online shopping | 2.12× | Shopping |
| Beauty | 2.13× | Beauty & Wellness |
| Business | 2.08× | Business & Career |
| Germany | 1.78× | Travel & Leisure |
| Food and drink | 1.65× | Food & Beverages |
| Cosmetics | 2.24× | Beauty & Wellness |
| Cooking | 2.16× | Food & Beverages |
| Arts and music | 1.64× | Arts & Culture |
| Tagesschau | 2.05× | Movies & TV |
| Yarn | 4.41× | Fashion & Accessoires |
| Shoes | 2.26× | Fashion & Accessoires |
| Entertainment | 1.58× | Movies & TV |
| Food | 1.68× | Food & Beverages |
| Family | 2.12× | Kids & Family |
| IKEA | 2.22× | Home & Garden |
| Physical fitness | 2.02× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 2.32 |
| DIY Mentality | THRILL | 1.75 |
| Design Affinity | PREMIUM | 1.68 |
| Sustainability | BALANCE | 1.6 |
| Healthy Lifestyle | BALANCE | 1.36 |
| Mindfulness | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.6% |
| India | 7.1% |
| Japan | 6.5% |
See Embroidery audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Embroidery have in Germany?
Embroidery has an estimated audience of 3,844,176 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Embroidery fans?
75.0% of Embroidery fans are female, 25.0% are male, with an average age of 38.9 years.
Which brands do Embroidery fans like most?
Embroidery fans show strongest brand affinity for Shopping (2.02×), Design (2.15×), and Clothing (2.07×) over the country average.
Where do Embroidery fans live in Germany?
Embroidery fans in Germany are most concentrated in Nordrhein-Westfalen (reach 950,892), Bayern (reach 614,519), and Baden-Württemberg (reach 590,644). These three regions account for the largest share of the active audience.
What other brands do Embroidery fans also like?
Beyond Embroidery itself, the audience over-indexes on Design (2.15×), Clothing (2.07×), Discount stores (2.43×), and Online shopping (2.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Embroidery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.