A data profile of the people who buy, follow and care about Embroidery in Spain — modelled from more than twelve digital signal sources. Embroidery has an estimated audience of 3,102,637 people in Spain.
The average Embroidery fan in Spain is 46.1 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Pattern (sewing), Knitting needle, Sewing machine, with strongest over-indexing on Pattern (sewing) (4.81× the country average).
Demographically, the Embroidery audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Creativity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Embroidery fan in Spain is more female, around 46.1 years old, with strong Creativity tendencies and a notable affinity for Pattern (sewing).
The key figures that characterise the Embroidery profile in Spain.
79.8% are female, 20.2% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 79.8% |
| Male | 20.2% |
| Average age | 46.1 |
| Estimated audience size | 3,102,637 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 27% | |
| 50+ | 36% |
of the worldwide Embroidery audience comes from Spain.
| Country | Share |
|---|---|
| United States | 13.6% |
| India | 7.1% |
| Japan | 6.5% |
Where the Embroidery audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~800K | 1.39× | |
| 02 | Community of Madrid | ~700K | 1.29× | |
| 03 | Comunidad Valenciana | ~400K | 1.11× | |
| 04 | Balearic Islands | ~90K | 1.09× | |
| 05 | Andalusia | ~600K | 1.05× | |
| 06 | Basque Autonomous Country | ~100K | 1.04× | |
| 07 | Region of Murcia | ~100K | 1.03× | |
| 08 | Canary Islands | ~200K | 1.01× | |
| 09 | Galicia | ~100K | 1.00× | |
| 10 | Aragon | ~80K | 0.98× | |
| 11 | Navarre | ~40K | 0.98× | |
| 12 | Cantabria | ~40K | 0.97× | |
| 13 | La Rioja | ~20K | 0.97× | |
| 14 | Castile and León | ~100K | 0.96× | |
| 15 | Principality of Asturias | ~70K | 0.94× | |
| 16 | Castilla-La Mancha | ~100K | 0.92× | |
| 17 | Extremadura | ~60K | 0.91× |
The strongest cross-interests of the Embroidery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Knitting needle | Fashion & Accessoires | 5.55× | ||
| 02 | Pattern (sewing) | Home & Garden | 4.81× | ||
| 03 | Sewing machine | Home & Garden | 4.31× | ||
| 04 | Handmade Crafts | Kids & Family | 3.85× | ||
| 05 | Textile industry | Fashion & Accessoires | 3.82× | ||
| 06 | Yarn | Fashion & Accessoires | 3.75× | ||
| 07 | Weaving | Fashion & Accessoires | 3.67× | ||
| 08 | Handmade | Home & Garden | 3.45× | ||
| 09 | Knitting | Home & Garden | 3.19× | ||
| 10 | Crochet | Home & Garden | 3.16× | ||
| 11 | Sewing | Home & Garden | 2.89× | ||
| 12 | Stradivarius | Shopping | 1.81× | ||
| 13 | Women's clothing | Fashion & Accessoires | 1.75× | ||
| 14 | Handicraft | Home & Garden | 1.72× | ||
| 15 | Aldi | Shopping | 1.70× | ||
| 16 | Garden | Home & Garden | 1.64× | ||
| 17 | AliExpress | Shopping | 1.60× | ||
| 18 | Dresses | Fashion & Accessoires | 1.53× | ||
| 19 | IKEA | Home & Garden | 1.52× | ||
| 20 | Lidl | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.79× | |
| Design Affinity | PREMIUM | 1.51× | |
| Tradition | CONSERVATISM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.88× | |
| Social Media Usage | JOY | 0.89× | |
| Patriotism | CONSERVATISM | 0.95× |
Embroidery has an estimated audience of 3,102,637 people in Spain, concentrated in Catalonia and Community of Madrid.
79.8% of Embroidery fans are female, 20.2% are male, with an average age of 46.1 years.
Embroidery fans show strongest brand affinity for Pattern (sewing) (4.81×), Knitting needle (5.55×), and Sewing machine (4.31×) over the country average.
Embroidery fans in Spain are most concentrated in Catalonia (reach ~800K), Community of Madrid (reach ~700K), and Andalusia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Embroidery itself, the audience over-indexes on Knitting needle (5.55×), Sewing machine (4.31×), Yarn (3.75×), and Sewing (2.89×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Embroidery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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