A data profile of the people who buy, follow and care about Handmade Crafts in Spain — modelled from more than twelve digital signal sources. Handmade Crafts has an estimated audience of 2,274,758 people in Spain.
Handmade Crafts has an estimated audience of 2,274,758 people in Spain. 80.1% are female, 19.9% are male, average age 44.9. Top brand affinities: Flower bouquet, Porcelain, Ceramic art, Portrait painting, Watercolor painting.
Top brand affinities include Flower bouquet, Porcelain, Ceramic art, with strongest over-indexing on Flower bouquet (10.37× the country average).
Demographically, the Handmade Crafts audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Design Affinity, Mindfulness.
The typical Handmade Crafts fan in Spain is more female, around 44.9 years old, with strong Design Affinity tendencies and a notable affinity for Flower bouquet.
The key figures that characterise the Handmade Crafts profile in Spain.
80.1% are female, 19.9% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 80.1% |
| Male | 19.9% |
| Average age | 44.9 |
| Estimated audience size | 2,274,758 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 32% |
of the worldwide Handmade Crafts audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.1% |
| Japan | 9.4% |
| Germany | 5.8% |
The strongest cross-interests of the Handmade Crafts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ceramic art | Arts & Culture | 13.12× | ||
| 02 | Handmade Gifts | Kids & Family | 13.12× | ||
| 03 | Portrait painting | Arts & Culture | 12.80× | ||
| 04 | Flower bouquet | Home & Garden | 10.37× | ||
| 05 | Porcelain | Home & Garden | 8.93× | ||
| 06 | Quilting | Home & Garden | 8.28× | ||
| 07 | Floral design | Home & Garden | 7.83× | ||
| 08 | Unique Gifts | Shopping | 7.22× | ||
| 09 | Malaysia | Travel & Leisure | 7.09× | ||
| 10 | Gypsy style | Fashion & Accessoires | 6.18× | ||
| 11 | Broadway theatre | Travel & Leisure | 5.91× | ||
| 12 | Hairbrush | Beauty & Wellness | 5.79× | ||
| 13 | Watercolor painting | Arts & Culture | 5.74× | ||
| 14 | Crime fiction | Literature | 5.03× | ||
| 15 | Diary | Kids & Family | 4.54× | ||
| 16 | Embroidery | Home & Garden | 3.85× | ||
| 17 | Brico Dépôt | Shopping | 3.81× | ||
| 18 | Crochet | Home & Garden | 3.56× | ||
| 19 | Renovation | Home & Garden | 2.89× | ||
| 20 | Home improvement | Home & Garden | 2.28× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.58× | |
| Mindfulness | BALANCE | 1.92× | |
| Luxury Orientation | PREMIUM | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.39× | |
| Need for Security | CONSERVATISM | 0.53× | |
| Family Orientation | CONSERVATISM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Handmade Crafts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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