A data profile of the people who buy, follow and care about Handmade Crafts in Brazil — modelled from more than twelve digital signal sources. Handmade Crafts has an estimated audience of 3,675,481 people in Brazil.
Handmade Crafts has an estimated audience of 3,675,481 people in Brazil. 84.6% are female, 15.4% are male, average age 44.6. Top brand affinities: Quilting, Do it yourself (DIY), Superman, Etsy, Blanket.
Top brand affinities include Quilting, Do it yourself (DIY), Superman, with strongest over-indexing on Quilting (8.18× the country average).
Demographically, the Handmade Crafts audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Community Orientation, DIY Mentality.
The typical Handmade Crafts fan in Brazil is more female, around 44.6 years old, with strong Community Orientation tendencies and a notable affinity for Quilting.
The key figures that characterise the Handmade Crafts profile in Brazil.
84.6% are female, 15.4% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 84.6% |
| Male | 15.4% |
| Average age | 44.6 |
| Estimated audience size | 3,675,481 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Handmade Crafts audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.1% |
| Japan | 9.4% |
| Germany | 5.8% |
The strongest cross-interests of the Handmade Crafts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Etsy | Fashion & Accessoires | 10.22× | ||
| 02 | Machine embroidery | Home & Garden | 8.75× | ||
| 03 | Quilting | Home & Garden | 8.18× | ||
| 04 | Blanket | Home & Garden | 4.74× | ||
| 05 | Hardware store | Home & Garden | 4.07× | ||
| 06 | Rede Record | Movies & TV | 3.56× | ||
| 07 | Local food | Food & Beverages | 3.22× | ||
| 08 | Embroidery | Home & Garden | 2.98× | ||
| 09 | Do it yourself (DIY) | Home & Garden | 2.86× | ||
| 10 | Flower | Home & Garden | 2.54× | ||
| 11 | Hobby | Home & Garden | 2.29× | ||
| 12 | mulheres | Movies & TV | 2.25× | ||
| 13 | Sewing | Home & Garden | 2.20× | ||
| 14 | Skirt | Fashion & Accessoires | 2.17× | ||
| 15 | Lingerie | Fashion & Accessoires | 2.02× | ||
| 16 | Superman | Movies & TV | 1.95× | ||
| 17 | Candy | Food & Beverages | 1.67× | ||
| 18 | Harry Potter | Movies & TV | 1.62× | ||
| 19 | Pop music | Music & Radio | 1.53× | ||
| 20 | Casas Bahia | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 3.60× | |
| DIY Mentality | THRILL | 2.66× | |
| Early Adopter Mentality | POWER | 2.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.29× | |
| Patriotism | CONSERVATISM | 0.50× | |
| Tradition | CONSERVATISM | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Handmade Crafts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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