A data profile of the people who buy, follow and care about Handmade Crafts in India — modelled from more than twelve digital signal sources. Handmade Crafts has an estimated audience of 3,497,768 people in India.
Handmade Crafts has an estimated audience of 3,497,768 people in India. 40.6% are female, 59.4% are male, average age 28.4. Top brand affinities: Do it yourself (DIY), Indian Premier League, Etsy, India national cricket team, Virat Kohli.
Top brand affinities include Do it yourself (DIY), Indian Premier League, Etsy, with strongest over-indexing on Do it yourself (DIY) (5.68× the country average).
Demographically, the Handmade Crafts audience skews more male with an average age of 28.4, and over-indexes on personality traits such as DIY Mentality, Urban Lifestyle.
The typical Handmade Crafts fan in India is more male, around 28.4 years old, with strong DIY Mentality tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Handmade Crafts profile in India.
40.6% are female, 59.4% are male, average age 28.4.
| Metric | Value |
|---|---|
| Female | 40.6% |
| Male | 59.4% |
| Average age | 28.4 |
| Estimated audience size | 3,497,768 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 31% | |
| 30-39 | 12% | |
| 40-49 | 6% | |
| 50+ | 5% |
of the worldwide Handmade Crafts audience comes from India.
| Country | Share |
|---|---|
| United States | 21.1% |
| Japan | 9.4% |
| Germany | 5.8% |
The strongest cross-interests of the Handmade Crafts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Etsy | Fashion & Accessoires | 11.05× | ||
| 02 | Quilting | Home & Garden | 8.85× | ||
| 03 | Do it yourself (DIY) | Home & Garden | 5.68× | ||
| 04 | Sewing machine | Home & Garden | 3.85× | ||
| 05 | Crochet | Home & Garden | 3.67× | ||
| 06 | Sewing | Home & Garden | 3.64× | ||
| 07 | Weaving | Fashion & Accessoires | 3.12× | ||
| 08 | Embroidery | Home & Garden | 2.41× | ||
| 09 | Home improvement | Home & Garden | 1.99× | ||
| 10 | Kolkata Knight Riders | Sports | 1.90× | ||
| 11 | Rohit Sharma | Sports | 1.89× | ||
| 12 | Harry Potter | Movies & TV | 1.87× | ||
| 13 | Chennai Super Kings | Sports | 1.84× | ||
| 14 | Mutual fund | Business & Career | 1.83× | ||
| 15 | Virat Kohli | Sports | 1.81× | ||
| 16 | India national cricket team | Sports | 1.80× | ||
| 17 | Investment banking | Business & Career | 1.72× | ||
| 18 | Chennai | Travel & Leisure | 1.69× | ||
| 19 | Indian Premier League | Sports | 1.65× | ||
| 20 | Internet & Social Media | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.84× | |
| Urban Lifestyle | OPEN | 2.80× | |
| Price Sensitivity | PREMIUM | 2.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.40× | |
| Tradition | CONSERVATISM | 0.64× | |
| Spirituality | BALANCE | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Handmade Crafts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.