A data profile of the people who buy, follow and care about Sewing machine in India — modelled from more than twelve digital signal sources. Sewing machine has an estimated audience of 4,503,927 people in India.
The average Sewing machine fan in India is 30.8 years old, balanced, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Tamil Nadu, Karnataka.
Top brand affinities include Indian Premier League, India national cricket team, Virat Kohli, with strongest over-indexing on Indian Premier League (2.24× the country average).
Demographically, the Sewing machine audience skews balanced with an average age of 30.8, and over-indexes on personality traits such as Healthy Lifestyle, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Sewing machine fan in India is balanced, around 30.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the Sewing machine profile in India.
53.1% are female, 46.9% are male, average age 30.8.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 30.8 |
| Estimated audience size | 4,503,927 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 31% | |
| 30-39 | 15% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Sewing machine audience comes from India.
| Country | Share |
|---|---|
| United States | 11.6% |
| Brazil | 7.9% |
| Japan | 7.8% |
Where the Sewing machine audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Meghalaya | ~7K | 1.48× | |
| 02 | Nagaland | ~5K | 1.45× | |
| 03 | Mizoram | ~4K | 1.45× | |
| 04 | Tamil Nadu | ~200K | 1.40× | |
| 05 | Goa | ~6K | 1.34× | |
| 06 | Karnataka | ~100K | 1.31× | |
| 07 | Manipur | ~7K | 1.30× | |
| 08 | Telangana | ~80K | 1.27× | |
| 09 | Arunachal Pradesh | ~3K | 1.25× | |
| 10 | Andhra Pradesh | ~60K | 1.16× | |
| 11 | Kerala | ~80K | 1.11× | |
| 12 | Tripura | ~7K | 1.07× | |
| 13 | Gujarat | ~100K | 1.03× | |
| 14 | Maharashtra | ~200K | 1.02× | |
| 15 | Jammu and Kashmir | ~20K | 0.99× | |
| 16 | Assam | ~40K | 0.95× | |
| 17 | Punjab (region) | ~60K | 0.93× | |
| 18 | Sikkim | ~2K | 0.87× | |
| 19 | Himachal Pradesh | ~10K | 0.80× | |
| 20 | Jharkhand | ~30K | 0.79× | |
| 21 | Odisha | ~40K | 0.75× | |
| 22 | Haryana | ~40K | 0.74× | |
| 23 | West Bengal | ~100K | 0.69× | |
| 24 | Uttarakhand | ~10K | 0.67× | |
| 25 | Chhattisgarh | ~20K | 0.64× | |
| 26 | Uttar Pradesh | ~100K | 0.63× | |
| 27 | Madhya Pradesh | ~50K | 0.61× | |
| 28 | Rajasthan | ~60K | 0.57× | |
| 29 | Bihar | ~40K | 0.50× |
The strongest cross-interests of the Sewing machine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crochet | Home & Garden | 5.43× | ||
| 02 | Handicraft | Home & Garden | 2.70× | ||
| 03 | Rajasthan Royals | Sports | 2.64× | ||
| 04 | Sari | Fashion & Accessoires | 2.50× | ||
| 05 | Chennai Super Kings | Sports | 2.48× | ||
| 06 | Virat Kohli | Sports | 2.42× | ||
| 07 | India national cricket team | Sports | 2.39× | ||
| 08 | Indian Premier League | Sports | 2.24× | ||
| 09 | Cinema of India | Movies & TV | 2.18× | ||
| 10 | Cuisine | Food & Beverages | 2.08× | ||
| 11 | Bollywood movies | Movies & TV | 1.94× | ||
| 12 | India | Travel & Leisure | 1.93× | ||
| 13 | Cricket | Sports | 1.90× | ||
| 14 | TV | Movies & TV | 1.86× | ||
| 15 | Movies | Movies & TV | 1.84× | ||
| 16 | Games | Games | 1.83× | ||
| 17 | Food and drink | Food & Beverages | 1.82× | ||
| 18 | Reading | Literature | 1.65× | ||
| 19 | Consumer electronics | Technology & Electronics | 1.59× | ||
| 20 | Arts and music | Arts & Culture | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.72× | |
| Creativity | OPEN | 1.70× | |
| Tradition | CONSERVATISM | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.60× | |
| Patriotism | CONSERVATISM | 0.67× | |
| Mindfulness | BALANCE | 0.81× |
Sewing machine has an estimated audience of 4,503,927 people in India, concentrated in Maharashtra and Tamil Nadu.
53.1% of Sewing machine fans are female, 46.9% are male, with an average age of 30.8 years.
Sewing machine fans show strongest brand affinity for Indian Premier League (2.24×), India national cricket team (2.39×), and Virat Kohli (2.42×) over the country average.
Sewing machine fans in India are most concentrated in Maharashtra (reach ~200K), Tamil Nadu (reach ~200K), and Karnataka (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Sewing machine itself, the audience over-indexes on India national cricket team (2.39×), Virat Kohli (2.42×), India (1.93×), and Chennai Super Kings (2.48×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Sewing machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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