A data profile of the people who buy, follow and care about Sewing machine in Norway — modelled from more than twelve digital signal sources. Sewing machine has an estimated audience of 600,348 people in Norway.
Sewing machine has an estimated audience of 600,348 people in Norway. 81.6% are female, 18.4% are male, average age 44.8. Top brand affinities: Bedroom, Pattern (sewing), IKEA, Embroidery, AliExpress.
Top brand affinities include Bedroom, Pattern (sewing), IKEA, with strongest over-indexing on Bedroom (3.66× the country average).
Demographically, the Sewing machine audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
The typical Sewing machine fan in Norway is more female, around 44.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bedroom.
The key figures that characterise the Sewing machine profile in Norway.
81.6% are female, 18.4% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 81.6% |
| Male | 18.4% |
| Average age | 44.8 |
| Estimated audience size | 600,348 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Sewing machine audience comes from Norway.
| Country | Share |
|---|---|
| United States | 11.6% |
| Brazil | 7.9% |
| Japan | 7.8% |
The strongest cross-interests of the Sewing machine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Quilting | Home & Garden | 4.33× | ||
| 02 | Pattern (sewing) | Home & Garden | 4.28× | ||
| 03 | Free Knitting Patterns | Topic | 4.23× | ||
| 04 | Cross-stitch | Home & Garden | 4.16× | ||
| 05 | AliExpress | Shopping | 3.96× | ||
| 06 | Embroidery | Home & Garden | 3.86× | ||
| 07 | Bedroom | Home & Garden | 3.66× | ||
| 08 | Knitting pattern | Fashion & Accessoires | 3.41× | ||
| 09 | Ravelry | Internet & Social Media | 3.26× | ||
| 10 | Weaving | Fashion & Accessoires | 2.96× | ||
| 11 | JYSK | Home & Garden | 2.31× | ||
| 12 | Sewing | Home & Garden | 2.30× | ||
| 13 | Yarn | Fashion & Accessoires | 2.12× | ||
| 14 | Knitting needle | Fashion & Accessoires | 2.12× | ||
| 15 | Gina Tricot | Fashion & Accessoires | 1.91× | ||
| 16 | Knitting | Home & Garden | 1.89× | ||
| 17 | REMA 1000 | Shopping | 1.75× | ||
| 18 | Women's clothing | Fashion & Accessoires | 1.64× | ||
| 19 | IKEA | Home & Garden | 1.57× | ||
| 20 | Apotek 1 | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.68× | |
| Travelling | THRILL | 1.37× | |
| Patriotism | CONSERVATISM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.79× | |
| Patriotism | CONSERVATISM | 1.15× | |
| Travelling | THRILL | 1.37× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Sewing machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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