A data profile of the people who buy, follow and care about Apotek 1 in Norway — modelled from more than twelve digital signal sources. Apotek 1 has an estimated audience of 1,704,203 people in Norway.
Apotek 1 has an estimated audience of 1,704,203 people in Norway. 85.5% are female, 14.5% are male, average age 44.6. Top brand affinities: Biltema, IKEA, Ticketmaster, Pharmacy, JYSK.
Top brand affinities include Biltema, IKEA, Ticketmaster, with strongest over-indexing on Biltema (1.69× the country average).
Demographically, the Apotek 1 audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
The typical Apotek 1 fan in Norway is more female, around 44.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Biltema.
The key figures that characterise the Apotek 1 profile in Norway.
85.5% are female, 14.5% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 85.5% |
| Male | 14.5% |
| Average age | 44.6 |
| Estimated audience size | 1,704,203 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 34% |
The strongest cross-interests of the Apotek 1 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Allegro (auction website) | Shopping | 3.57× | ||
| 02 | Pharmacy | Business & Career | 3.46× | ||
| 03 | Ticketmaster | Travel & Leisure | 2.96× | ||
| 04 | Birkenstock | Fashion & Accessoires | 2.64× | ||
| 05 | Hardware store | Home & Garden | 2.44× | ||
| 06 | Internet & Social Media | 2.40× | |||
| 07 | Discount stores | Shopping | 2.22× | ||
| 08 | Children's clothing | Fashion & Accessoires | 2.17× | ||
| 09 | Organic food | Food & Beverages | 1.92× | ||
| 10 | Gina Tricot | Fashion & Accessoires | 1.81× | ||
| 11 | Shopping malls | Shopping | 1.81× | ||
| 12 | H&M | Shopping | 1.80× | ||
| 13 | JYSK | Home & Garden | 1.74× | ||
| 14 | KappAhl | Fashion & Accessoires | 1.74× | ||
| 15 | Biltema | Business & Career | 1.69× | ||
| 16 | IKEA | Home & Garden | 1.67× | ||
| 17 | Flower | Home & Garden | 1.66× | ||
| 18 | Hobby | Home & Garden | 1.55× | ||
| 19 | Medicine | Business & Career | 1.53× | ||
| 20 | Barbecue | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.80× | |
| Quality Awareness | PREMIUM | 1.77× | |
| DIY Mentality | THRILL | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.88× | |
| Pet Ownership | JOY | 0.95× | |
| Spirituality | BALANCE | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Apotek 1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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