A data profile of the people who buy, follow and care about H&M in Norway — modelled from more than twelve digital signal sources. H&M has an estimated audience of 877,403 people in Norway.
H&M has an estimated audience of 877,403 people in Norway. 84.3% are female, 15.7% are male, average age 41.1. Top brand affinities: Gina Tricot, KappAhl, Lindex, JYSK, Scandinavia.
Top brand affinities include Gina Tricot, KappAhl, Lindex, with strongest over-indexing on Gina Tricot (2.98× the country average).
Demographically, the H&M audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Travelling.
The typical H&M fan in Norway is more female, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Gina Tricot.
The key figures that characterise the H&M profile in Norway.
84.3% are female, 15.7% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 84.3% |
| Male | 15.7% |
| Average age | 41.1 |
| Estimated audience size | 877,403 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide H&M audience comes from Norway.
| Country | Share |
|---|---|
| United States | 11.5% |
| Germany | 7.6% |
| Japan | 7.5% |
The strongest cross-interests of the H&M audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gina Tricot | Fashion & Accessoires | 2.98× | ||
| 02 | KappAhl | Fashion & Accessoires | 2.88× | ||
| 03 | Ellos | Shopping | 2.85× | ||
| 04 | Lindex | Fashion & Accessoires | 2.73× | ||
| 05 | Children's clothing | Fashion & Accessoires | 2.45× | ||
| 06 | Søstrene Grene | Fashion & Accessoires | 2.34× | ||
| 07 | Blouse | Fashion & Accessoires | 2.31× | ||
| 08 | Skirt | Fashion & Accessoires | 2.15× | ||
| 09 | JYSK | Home & Garden | 2.14× | ||
| 10 | Bohus (retailer) | Shopping | 1.99× | ||
| 11 | Boutiques | Fashion & Accessoires | 1.92× | ||
| 12 | Se og Hør | News | 1.90× | ||
| 13 | Scandinavia | Travel & Leisure | 1.84× | ||
| 14 | Discount stores | Shopping | 1.83× | ||
| 15 | Wool | Fashion & Accessoires | 1.82× | ||
| 16 | Apotek 1 | Health | 1.80× | ||
| 17 | Knitting | Home & Garden | 1.78× | ||
| 18 | Dresses | Fashion & Accessoires | 1.78× | ||
| 19 | Beauty salons | Beauty & Wellness | 1.66× | ||
| 20 | Nordic countries | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.95× | |
| Travelling | THRILL | 0.85× | |
| Social Media Usage | JOY | 0.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.57× | |
| Travelling | THRILL | 0.85× | |
| Patriotism | CONSERVATISM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for H&M. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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