Rascasse Audience Intelligence

AliExpress Target Market in Norway

A data profile of the people who buy, follow and care about AliExpress in Norway — modelled from more than twelve digital signal sources. AliExpress has an estimated audience of 586,174 people in Norway.

AliExpress has an estimated audience of 586,174 people in Norway. 53.0% are female, 47.0% are male, average age 42.1. Top brand affinities: Temu, Freight transport, Asia, G.O, Bild.

Top brand affinities include Temu, Freight transport, Asia, with strongest over-indexing on Temu (2.25× the country average).

Demographically, the AliExpress audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Social Media Usage.

The typical AliExpress fan in Norway is balanced, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Temu.

Category: Shopping · Type: Brand · Subtype: Fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the AliExpress profile in Norway.

Audience size
586K
in Norway
Gender
53.0%
47.0% male
Age
42.1
average years
Country rank
#646
Brand in Norway
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of AliExpress

53.0% are female, 47.0% are male, average age 42.1.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for AliExpress audience in Norway
MetricValue
Female53.0%
Male47.0%
Average age42.1
Estimated audience size586,174
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the AliExpress audience in Norway
Age bracketShare%
16-1913%
20-2917%
30-3921%
40-4923%
50+26%
Fig. 04

Worldwide distribution

0.3%

of the worldwide AliExpress audience comes from Norway.

Worldwide audience distribution share by country for AliExpress
CountryShare
Brazil7.6%
Italy7.4%
United States7.1%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the AliExpress audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for AliExpress audience
#·InterestCategoryAffinity×
01lrtMovies & TV3.90×
02International tradeBusiness & Career3.18×
03Onet.plNews2.85×
04Wirtualna PolskaNews2.83×
05PUDELEKNews2.83×
06Delfi (web portal)Internet & Social Media2.37×
07TemuShopping2.25×
08Freight transportCars & Mobility2.13×
09CustomsTravel & Leisure2.12×
10Payment systemShopping2.12×
11AsiaTravel & Leisure1.99×
12App Store (iOS)Technology & Electronics1.94×
13Western UnionBusiness & Career1.93×
14BildNews1.92×
15Sofa bedHome & Garden1.85×
16ResellerShopping1.76×
17Child safety seatKids & Family1.67×
18High techTechnology & Electronics1.67×
19Motorcycle helmetCars & Mobility1.57×
20G.OTechnology & Electronics1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the AliExpress audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by AliExpress audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.08×
Social Media UsageJOY1.05×
TravellingTHRILL0.79×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by AliExpress audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.79×
Social Media UsageJOY1.05×
PatriotismCONSERVATISM1.08×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Norway who actively search for AliExpress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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