A data profile of the people who buy, follow and care about Ellos in Norway — modelled from more than twelve digital signal sources. Ellos has an estimated audience of 565,377 people in Norway.
Ellos has an estimated audience of 565,377 people in Norway. 86.9% are female, 13.1% are male, average age 44.0. Top brand affinities: KappAhl, IKEA, Elgiganten, JYSK, Biltema.
Top brand affinities include KappAhl, IKEA, Elgiganten, with strongest over-indexing on KappAhl (5.51× the country average).
Demographically, the Ellos audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Price Sensitivity, Sustainability.
The typical Ellos fan in Norway is more female, around 44.0 years old, with strong Price Sensitivity tendencies and a notable affinity for KappAhl.
The key figures that characterise the Ellos profile in Norway.
86.9% are female, 13.1% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 86.9% |
| Male | 13.1% |
| Average age | 44.0 |
| Estimated audience size | 565,377 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 30% |
The strongest cross-interests of the Ellos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Elgiganten | Shopping | 17.00× | ||
| 02 | KappAhl | Fashion & Accessoires | 5.51× | ||
| 03 | Internet & Social Media | 4.38× | |||
| 04 | Discount stores | Shopping | 2.90× | ||
| 05 | H&M | Shopping | 2.85× | ||
| 06 | Garden furniture | Home & Garden | 2.79× | ||
| 07 | JYSK | Home & Garden | 2.74× | ||
| 08 | Gina Tricot | Fashion & Accessoires | 2.35× | ||
| 09 | Crochet | Home & Garden | 2.11× | ||
| 10 | Lindex | Fashion & Accessoires | 2.09× | ||
| 11 | IKEA | Home & Garden | 2.06× | ||
| 12 | Shopping malls | Shopping | 2.05× | ||
| 13 | Organic food | Food & Beverages | 2.01× | ||
| 14 | Flower | Home & Garden | 1.99× | ||
| 15 | Jewelry | Fashion & Accessoires | 1.96× | ||
| 16 | Hobby | Home & Garden | 1.93× | ||
| 17 | Knitting | Home & Garden | 1.88× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.76× | ||
| 19 | Furniture | Home & Garden | 1.57× | ||
| 20 | Biltema | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.06× | |
| Sustainability | BALANCE | 1.68× | |
| DIY Mentality | THRILL | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.92× | |
| Convenience Orientation | PREMIUM | 0.93× | |
| Spirituality | BALANCE | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Ellos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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