A data profile of the people who buy, follow and care about Organic food in Norway — modelled from more than twelve digital signal sources. Organic food has an estimated audience of 992,499 people in Norway.
Organic food has an estimated audience of 992,499 people in Norway. 68.2% are female, 31.8% are male, average age 46.6. Top brand affinities: IKEA, NRK, TV2 (New Zealand), Recipes, Apotek 1.
Top brand affinities include IKEA, NRK, TV2 (New Zealand), with strongest over-indexing on IKEA (1.58× the country average).
Demographically, the Organic food audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Travelling, Patriotism.
The typical Organic food fan in Norway is more female, around 46.6 years old, with strong Travelling tendencies and a notable affinity for IKEA.
The key figures that characterise the Organic food profile in Norway.
68.2% are female, 31.8% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 46.6 |
| Estimated audience size | 992,499 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 42% |
of the worldwide Organic food audience comes from Norway.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.8% |
| Italy | 5.0% |
The strongest cross-interests of the Organic food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Healthy food | Health | 3.90× | ||
| 02 | Home Interior Design | Home & Garden | 2.57× | ||
| 03 | Recipes | Food & Beverages | 2.26× | ||
| 04 | KappAhl | Fashion & Accessoires | 2.07× | ||
| 05 | Dinner | Food & Beverages | 2.04× | ||
| 06 | Health & wellness | Health | 2.03× | ||
| 07 | Apotek 1 | Health | 1.92× | ||
| 08 | Lindex | Fashion & Accessoires | 1.92× | ||
| 09 | Wool | Fashion & Accessoires | 1.89× | ||
| 10 | Knitting | Home & Garden | 1.86× | ||
| 11 | Holiday cottage | Travel & Leisure | 1.79× | ||
| 12 | NRK | Movies & TV | 1.76× | ||
| 13 | Bohus (retailer) | Shopping | 1.76× | ||
| 14 | Cottage | Travel & Leisure | 1.73× | ||
| 15 | JYSK | Home & Garden | 1.72× | ||
| 16 | Scandinavia | Travel & Leisure | 1.63× | ||
| 17 | IKEA | Home & Garden | 1.58× | ||
| 18 | Kitchen | Home & Garden | 1.56× | ||
| 19 | Garden | Home & Garden | 1.54× | ||
| 20 | TV2 (New Zealand) | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.39× | |
| Patriotism | CONSERVATISM | 1.00× | |
| Social Media Usage | JOY | 0.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.69× | |
| Patriotism | CONSERVATISM | 1.00× | |
| Travelling | THRILL | 1.39× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Organic food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.