A data profile of the people who buy, follow and care about Cottage in Norway — modelled from more than twelve digital signal sources. Cottage has an estimated audience of 1,365,454 people in Norway.
Cottage has an estimated audience of 1,365,454 people in Norway. 62.0% are female, 38.0% are male, average age 47.2. Top brand affinities: Biltema, IKEA, Camping, Gina Tricot, Alpine skiing.
Top brand affinities include Biltema, IKEA, Camping, with strongest over-indexing on Biltema (2.7× the country average).
Demographically, the Cottage audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Quality Awareness, Sustainability.
The typical Cottage fan in Norway is more female, around 47.2 years old, with strong Quality Awareness tendencies and a notable affinity for Biltema.
The key figures that characterise the Cottage profile in Norway.
62.0% are female, 38.0% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 47.2 |
| Estimated audience size | 1,365,454 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 42% |
of the worldwide Cottage audience comes from Norway.
| Country | Share |
|---|---|
| United States | 19.9% |
| United Kingdom | 9.9% |
| Germany | 5.3% |
The strongest cross-interests of the Cottage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sauna | Home & Garden | 3.86× | ||
| 02 | Terraced house | Home & Garden | 2.73× | ||
| 03 | Biltema | Business & Career | 2.70× | ||
| 04 | Single-family detached home | Home & Garden | 2.65× | ||
| 05 | Garden furniture | Home & Garden | 2.35× | ||
| 06 | Alpine skiing | Sports | 2.23× | ||
| 07 | Swimming | Sports | 2.16× | ||
| 08 | Gina Tricot | Fashion & Accessoires | 2.14× | ||
| 09 | Weaving | Fashion & Accessoires | 2.09× | ||
| 10 | Mortgage loans | Business & Career | 1.95× | ||
| 11 | KappAhl | Fashion & Accessoires | 1.90× | ||
| 12 | Hobby | Home & Garden | 1.89× | ||
| 13 | Crochet | Home & Garden | 1.89× | ||
| 14 | Golf | Sports | 1.87× | ||
| 15 | Camping | Travel & Leisure | 1.86× | ||
| 16 | Flower | Home & Garden | 1.84× | ||
| 17 | Shopping malls | Shopping | 1.66× | ||
| 18 | IKEA | Home & Garden | 1.64× | ||
| 19 | JYSK | Home & Garden | 1.62× | ||
| 20 | Barbecue | Food & Beverages | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.06× | |
| Sustainability | BALANCE | 1.48× | |
| Price Sensitivity | PREMIUM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.77× | |
| Social Media Usage | JOY | 0.91× | |
| Urban Lifestyle | OPEN | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Cottage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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