Cottage Audience in United States

Cottage has an estimated audience of 16,947,021 people in United States. 62.6% are female, 37.4% are male, average age 44.1. Top regions: California, Texas, Florida. Top brand affinities: Planet Fitness, MSN, Hobby Lobby, Golf Channel, Metaphysics.

The average Cottage fan in United States is 44.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Planet Fitness, MSN, Hobby Lobby, with strongest over-indexing on Planet Fitness (4.49× the country average). Demographically, the Cottage audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Touchpoint · Subtype: Travel type

Demographics of Cottage fans

Demographic split for Cottage audience in United States
MetricValue
Female62.6%
Male37.4%
Average age44.1
Estimated audience size16,947,021

Audience persona

The typical Cottage fan in United States is more female, around 44.1 years old, with strong Family Orientation tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for Cottage in United States
RegionReachAffinity
California2,328,0441.25×
Texas1,692,5731.16×
Florida1,234,6471.08×
New York1,119,7881.18×
Michigan621,8741.4×
North Carolina588,1021.15×
Pennsylvania560,4300.98×
Georgia549,2111.05×
Illinois516,4580.91×
Ohio479,1040.92×
Virginia456,1551.11×
Washington422,2961.24×
New Jersey413,8530.96×
Massachusetts400,4671.2×
Arizona308,2310.89×
Tennessee307,0730.9×
Alabama294,9501.25×
Indiana289,6480.94×
Maryland287,1810.99×
South Carolina270,8261.06×
Colorado263,4390.99×
Missouri237,4030.87×
Wisconsin232,8890.91×
Minnesota221,8680.91×
Louisiana216,5640.99×
Kentucky212,7651×
Connecticut212,6031.25×
Oregon212,0561.09×
Arkansas187,8701.35×
Oklahoma182,8560.97×
Mississippi154,5321.11×
Utah151,3801×
Nevada125,5750.77×
Kansas111,8570.84×
Iowa108,4370.78×
New Hampshire99,1121.48×
Maine84,4701.39×
Idaho81,1580.95×
Hawaii75,5141.04×
West Virginia68,3480.87×
Nebraska62,2730.73×
New Mexico61,6120.72×
Rhode Island46,7900.87×
Delaware44,9770.96×
Washington, District of Columbia42,6680.84×
Montana34,1570.73×
Vermont31,6981.07×
Alaska29,7850.82×
South Dakota25,4910.65×
North Dakota23,7490.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cottage audience
BrandAffinityCategory
Planet Fitness4.49×Sports
MSN3.04×News
Hobby Lobby2.5×Home & Garden
Golf Channel3.7×Sports
Metaphysics3.26×Business & Career
Staples (Canada)2.69×Business & Career
Ponytail5.73×Fashion & Accessoires
Aldi2.02×Shopping
Bass guitar2.6×Music & Radio
Fly fishing3.46×Sports
Hiking trails4.7×Sports
Clarinet4.61×Music & Radio
Great Clips2.94×Beauty & Wellness
Google Flights2.69×Travel & Leisure
Saxophone4.41×Music & Radio
Best Buy1.82×Shopping
American Pit Bull Terrier3.33×Pets & Animals
Vacation rental3.21×Travel & Leisure
Funko4.8×Kids & Family
Rottweiler3.22×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cottage audience
TraitClusterScore
Family OrientationCONSERVATISM1.41
DIY MentalityTHRILL1.33
TravellingTHRILL1.32
Price SensitivityPREMIUM1.25
Community OrientationOPEN1.21
Convenience OrientationPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Cottage
CountryShare
United States19.9%
United Kingdom9.9%
Germany5.3%

See Cottage audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does Cottage have in United States?

Cottage has an estimated audience of 16,947,021 people in United States, concentrated in California and Texas.

What is the gender split and age of Cottage fans?

62.6% of Cottage fans are female, 37.4% are male, with an average age of 44.1 years.

Which brands do Cottage fans like most?

Cottage fans show strongest brand affinity for Planet Fitness (4.49×), MSN (3.04×), and Hobby Lobby (2.5×) over the country average.

Where do Cottage fans live in United States?

Cottage fans in United States are most concentrated in California (reach 2,328,044), Texas (reach 1,692,573), and Florida (reach 1,234,647). These three regions account for the largest share of the active audience.

What other brands do Cottage fans also like?

Beyond Cottage itself, the audience over-indexes on MSN (3.04×), Hobby Lobby (2.5×), Golf Channel (3.7×), and Metaphysics (3.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cottage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.