A data profile of the people who buy, follow and care about Cottage in Canada — modelled from more than twelve digital signal sources. Cottage has an estimated audience of 4,005,052 people in Canada.
The average Cottage fan in Canada is 43.4 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Real property, Airbnb, Home Appliances, with strongest over-indexing on Real property (2.35× the country average).
Demographically, the Cottage audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Quality Awareness, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Cottage fan in Canada is balanced, around 43.4 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.
The key figures that characterise the Cottage profile in Canada.
54.7% are female, 45.3% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 43.4 |
| Estimated audience size | 4,005,052 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Cottage audience comes from Canada.
| Country | Share |
|---|---|
| United States | 19.9% |
| United Kingdom | 9.9% |
| Germany | 5.3% |
Where the Cottage audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Prince Edward Island | ~40K | 2.11× | |
| 02 | Ontario | ~3M | 1.95× | |
| 03 | Nova Scotia | ~200K | 1.39× | |
| 04 | New Brunswick | ~100K | 1.08× | |
| 05 | Quebec | ~800K | 0.82× | |
| 06 | Newfoundland and Labrador | ~40K | 0.62× | |
| 07 | British Columbia | ~300K | 0.56× | |
| 08 | Manitoba | ~80K | 0.56× | |
| 09 | Saskatchewan | ~70K | 0.52× | |
| 10 | Alberta | ~200K | 0.48× |
The strongest cross-interests of the Cottage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Single-family detached home | Home & Garden | 2.53× | ||
| 02 | Real property | Home & Garden | 2.35× | ||
| 03 | Standup paddleboarding | Sports | 2.35× | ||
| 04 | Garden furniture | Home & Garden | 2.21× | ||
| 05 | Lottery | Games | 2.12× | ||
| 06 | Terraced house | Home & Garden | 2.10× | ||
| 07 | Microwave oven | Home & Garden | 1.99× | ||
| 08 | First class travel | Travel & Leisure | 1.94× | ||
| 09 | Masters Tournament | Sports | 1.91× | ||
| 10 | Sustainable energy | Home & Garden | 1.91× | ||
| 11 | Kitchenware | Home & Garden | 1.71× | ||
| 12 | Airbnb | Travel & Leisure | 1.68× | ||
| 13 | Mortgage loans | Business & Career | 1.64× | ||
| 14 | Home Appliances | Home & Garden | 1.60× | ||
| 15 | Hardware store | Home & Garden | 1.60× | ||
| 16 | Grilling | Food & Beverages | 1.60× | ||
| 17 | IKEA | Home & Garden | 1.53× | ||
| 18 | Car rentals | Cars & Mobility | 1.52× | ||
| 19 | Renovation | Home & Garden | 1.51× | ||
| 20 | Veterinary medicine | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.79× | |
| Family Orientation | CONSERVATISM | 1.65× | |
| Convenience Orientation | PREMIUM | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.75× | |
| Risk Appetite | THRILL | 0.78× | |
| Mindfulness | BALANCE | 0.86× |
Cottage has an estimated audience of 4,005,052 people in Canada, concentrated in Ontario and Quebec.
54.7% of Cottage fans are female, 45.3% are male, with an average age of 43.4 years.
Cottage fans show strongest brand affinity for Real property (2.35×), Airbnb (1.68×), and Home Appliances (1.6×) over the country average.
Cottage fans in Canada are most concentrated in Ontario (reach ~3M), Quebec (reach ~800K), and British Columbia (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Cottage itself, the audience over-indexes on Airbnb (1.68×), Home Appliances (1.6×), IKEA (1.53×), and Mortgage loans (1.64×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Cottage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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