A data profile of the people who buy, follow and care about Camping in Canada — modelled from more than twelve digital signal sources. Camping has an estimated audience of 10,235,650 people in Canada.
The average Camping fan in Canada is 43.0 years old, balanced, and lives primarily in Quebec.
The audience is concentrated in Quebec, Ontario, British Columbia.
Top brand affinities include Motorhome, RV park, Monde de Stars, with strongest over-indexing on Motorhome (1.64× the country average).
Demographically, the Camping audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Camping fan in Canada is balanced, around 43.0 years old, with strong Career Orientation tendencies and a notable affinity for Motorhome.
The key figures that characterise the Camping profile in Canada.
47.9% are female, 52.1% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 43.0 |
| Estimated audience size | 10,235,650 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Camping audience comes from Canada.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 6.4% |
| United Kingdom | 4.9% |
Where the Camping audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~7M | 3.31× | |
| 02 | British Columbia | ~2M | 1.23× | |
| 03 | New Brunswick | ~300K | 1.13× | |
| 04 | Alberta | ~1M | 0.98× | |
| 05 | Nova Scotia | ~200K | 0.78× | |
| 06 | Prince Edward Island | ~30K | 0.62× | |
| 07 | Ontario | ~2.5M | 0.59× | |
| 08 | Saskatchewan | ~200K | 0.56× | |
| 09 | Newfoundland and Labrador | ~70K | 0.44× | |
| 10 | Manitoba | ~200K | 0.40× |
The strongest cross-interests of the Camping audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 7 Jours | Music & Radio | 2.08× | ||
| 02 | Truck camper | Cars & Mobility | 1.79× | ||
| 03 | Monde de Stars | News | 1.70× | ||
| 04 | Bricolage | Home & Garden | 1.70× | ||
| 05 | Side by Side (UTV) | Cars & Mobility | 1.68× | ||
| 06 | RV park | Cars & Mobility | 1.65× | ||
| 07 | Circulaire | Business & Career | 1.65× | ||
| 08 | Motorhome | Cars & Mobility | 1.64× | ||
| 09 | Ski-Doo | Cars & Mobility | 1.64× | ||
| 10 | Salut, Bonjour! | Movies & TV | 1.61× | ||
| 11 | Popup camper | Travel & Leisure | 1.60× | ||
| 12 | Waterfowl | Pets & Animals | 1.59× | ||
| 13 | Travel trailer | Cars & Mobility | 1.58× | ||
| 14 | Bulldozer | Cars & Mobility | 1.58× | ||
| 15 | Times Colonist | News | 1.56× | ||
| 16 | Chalet | Travel & Leisure | 1.52× | ||
| 17 | Ice fishing | Sports | 1.52× | ||
| 18 | Boiler | Home & Garden | 1.52× | ||
| 19 | Trailer (vehicle) | Cars & Mobility | 1.51× | ||
| 20 | Campervan | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.39× | |
| Early Adopter Mentality | POWER | 1.20× | |
| Urban Lifestyle | OPEN | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.76× | |
| Patriotism | CONSERVATISM | 0.82× | |
| Travelling | THRILL | 0.86× |
Camping has an estimated audience of 10,235,650 people in Canada, concentrated in Quebec and Ontario.
47.9% of Camping fans are female, 52.1% are male, with an average age of 43.0 years.
Camping fans show strongest brand affinity for Motorhome (1.64×), RV park (1.65×), and Monde de Stars (1.7×) over the country average.
Camping fans in Canada are most concentrated in Quebec (reach ~7M), Ontario (reach ~2.5M), and British Columbia (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Camping itself, the audience over-indexes on RV park (1.65×), Monde de Stars (1.7×), Trailer (vehicle) (1.51×), and Waterfowl (1.59×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Camping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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