Camping Audience in Canada
Camping has an estimated audience of 10,235,650 people in Canada. 47.9% are female, 52.1% are male, average age 43.0. Top regions: Quebec, Ontario, British Columbia. Top brand affinities: Motorhome, RV park, Monde de Stars, Trailer (vehicle), Waterfowl.
The average Camping fan in Canada is 43.0 years old, balanced, and lives primarily in Quebec. The audience is concentrated in Quebec, Ontario, British Columbia. Top brand affinities include Motorhome, RV park, Monde de Stars, with strongest over-indexing on Motorhome (1.64× the country average). Demographically, the Camping audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Camping fans
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 43.0 |
| Estimated audience size | 10,235,650 |
Audience persona
The typical Camping fan in Canada is balanced, around 43.0 years old, with strong Career Orientation tendencies and a notable affinity for Motorhome.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Quebec | 7,200,000 | 3.31× |
| Ontario | 2,527,503 | 0.59× |
| British Columbia | 1,884,971 | 1.23× |
| Alberta | 1,234,361 | 0.98× |
| New Brunswick | 266,344 | 1.13× |
| Nova Scotia | 236,710 | 0.78× |
| Saskatchewan | 182,745 | 0.56× |
| Manitoba | 153,772 | 0.4× |
| Newfoundland and Labrador | 68,988 | 0.44× |
| Prince Edward Island | 31,091 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Motorhome | 1.64× | Cars & Mobility |
| RV park | 1.65× | Cars & Mobility |
| Monde de Stars | 1.7× | News |
| Trailer (vehicle) | 1.51× | Cars & Mobility |
| Waterfowl | 1.59× | Pets & Animals |
| Chalet | 1.52× | Travel & Leisure |
| 7 Jours | 2.08× | Music & Radio |
| Side by Side (UTV) | 1.68× | Cars & Mobility |
| Truck camper | 1.79× | Cars & Mobility |
| Ski-Doo | 1.64× | Cars & Mobility |
| Times Colonist | 1.56× | News |
| Ice fishing | 1.52× | Sports |
| Salut, Bonjour! | 1.61× | Movies & TV |
| Bricolage | 1.7× | Home & Garden |
| Popup camper | 1.6× | Travel & Leisure |
| Campervan | 1.51× | Cars & Mobility |
| Travel trailer | 1.58× | Cars & Mobility |
| Circulaire | 1.65× | Business & Career |
| Bulldozer | 1.58× | Cars & Mobility |
| Boiler | 1.52× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.39 |
| Early Adopter Mentality | POWER | 1.2 |
| Urban Lifestyle | OPEN | 1.18 |
| Sports Activity | POWER | 1.05 |
| Individualism | JOY | 1.0 |
| Need for Security | CONSERVATISM | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 6.4% |
| United Kingdom | 4.9% |
See Camping audiences in other countries
More Travel type audiences in Canada
- Hotels (10,097,913)
- Beaches (7,022,702)
- Cruises (5,242,803)
- Air travel (5,045,091)
- Lakes (4,909,281)
Frequently asked questions
How many fans does Camping have in Canada?
Camping has an estimated audience of 10,235,650 people in Canada, concentrated in Quebec and Ontario.
What is the gender split and age of Camping fans?
47.9% of Camping fans are female, 52.1% are male, with an average age of 43.0 years.
Which brands do Camping fans like most?
Camping fans show strongest brand affinity for Motorhome (1.64×), RV park (1.65×), and Monde de Stars (1.7×) over the country average.
Where do Camping fans live in Canada?
Camping fans in Canada are most concentrated in Quebec (reach 7,200,000), Ontario (reach 2,527,503), and British Columbia (reach 1,884,971). These three regions account for the largest share of the active audience.
What other brands do Camping fans also like?
Beyond Camping itself, the audience over-indexes on RV park (1.65×), Monde de Stars (1.7×), Trailer (vehicle) (1.51×), and Waterfowl (1.59×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Camping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.