A data profile of the people who buy, follow and care about Lakes in Canada — modelled from more than twelve digital signal sources. Lakes has an estimated audience of 4,909,281 people in Canada.
The average Lakes fan in Canada is 41.8 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Real property, Car rentals, Ecotourism, with strongest over-indexing on Real property (1.75× the country average).
Demographically, the Lakes audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Sustainability, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Lakes fan in Canada is balanced, around 41.8 years old, with strong Sustainability tendencies and a notable affinity for Real property.
The key figures that characterise the Lakes profile in Canada.
45.6% are female, 54.4% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 41.8 |
| Estimated audience size | 4,909,281 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Lakes audience comes from Canada.
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 9.6% |
| Italy | 5.2% |
Where the Lakes audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alberta | ~1.5M | 2.26× | |
| 02 | British Columbia | ~1.5M | 1.99× | |
| 03 | Saskatchewan | ~200K | 1.26× | |
| 04 | Ontario | ~2.5M | 1.14× | |
| 05 | Manitoba | ~200K | 0.93× | |
| 06 | Nova Scotia | ~100K | 0.83× | |
| 07 | Newfoundland and Labrador | ~60K | 0.79× | |
| 08 | New Brunswick | ~80K | 0.74× | |
| 09 | Prince Edward Island | ~20K | 0.73× | |
| 10 | Quebec | ~700K | 0.63× |
The strongest cross-interests of the Lakes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ecotourism | Business & Career | 2.28× | ||
| 02 | Boat show | Travel & Leisure | 2.28× | ||
| 03 | Car rentals | Cars & Mobility | 2.09× | ||
| 04 | Sustainable energy | Home & Garden | 2.00× | ||
| 05 | Motorboat | Cars & Mobility | 1.94× | ||
| 06 | Mineral water | Food & Beverages | 1.89× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 1.80× | ||
| 08 | Real property | Home & Garden | 1.75× | ||
| 09 | Fertilizer | Home & Garden | 1.74× | ||
| 10 | Personal water craft | Cars & Mobility | 1.66× | ||
| 11 | Lawn mower | Home & Garden | 1.65× | ||
| 12 | Single-family detached home | Home & Garden | 1.60× | ||
| 13 | Solar power | Home & Garden | 1.60× | ||
| 14 | Microwave oven | Home & Garden | 1.59× | ||
| 15 | First class travel | Travel & Leisure | 1.58× | ||
| 16 | Renewable energy | Business & Career | 1.56× | ||
| 17 | Rail transport | Travel & Leisure | 1.55× | ||
| 18 | Greenhouse | Home & Garden | 1.55× | ||
| 19 | Hypermarket | Shopping | 1.54× | ||
| 20 | Dishwasher | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.55× | |
| Quality Awareness | PREMIUM | 1.46× | |
| Convenience Orientation | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.77× | |
| Mindfulness | BALANCE | 0.81× | |
| Early Adopter Mentality | POWER | 0.87× |
Lakes has an estimated audience of 4,909,281 people in Canada, concentrated in Ontario and British Columbia.
45.6% of Lakes fans are female, 54.4% are male, with an average age of 41.8 years.
Lakes fans show strongest brand affinity for Real property (1.75×), Car rentals (2.09×), and Ecotourism (2.28×) over the country average.
Lakes fans in Canada are most concentrated in Ontario (reach ~2.5M), British Columbia (reach ~1.5M), and Alberta (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Lakes itself, the audience over-indexes on Car rentals (2.09×), Ecotourism (2.28×), Sustainable energy (2.0×), and First class travel (1.58×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Lakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.