Lakes Audience in Canada
Lakes has an estimated audience of 4,909,281 people in Canada. 45.6% are female, 54.4% are male, average age 41.8. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Real property, Car rentals, Ecotourism, Sustainable energy, First class travel.
The average Lakes fan in Canada is 41.8 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Real property, Car rentals, Ecotourism, with strongest over-indexing on Real property (1.75× the country average). Demographically, the Lakes audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Sustainability, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Lakes fans
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 41.8 |
| Estimated audience size | 4,909,281 |
Audience persona
The typical Lakes fan in Canada is balanced, around 41.8 years old, with strong Sustainability tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,347,053 | 1.14× |
| British Columbia | 1,459,578 | 1.99× |
| Alberta | 1,368,187 | 2.26× |
| Quebec | 745,434 | 0.63× |
| Saskatchewan | 195,811 | 1.26× |
| Manitoba | 171,143 | 0.93× |
| Nova Scotia | 120,793 | 0.83× |
| New Brunswick | 83,916 | 0.74× |
| Newfoundland and Labrador | 59,059 | 0.79× |
| Prince Edward Island | 17,677 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.75× | Home & Garden |
| Car rentals | 2.09× | Cars & Mobility |
| Ecotourism | 2.28× | Business & Career |
| Sustainable energy | 2.0× | Home & Garden |
| First class travel | 1.58× | Travel & Leisure |
| Renewable energy | 1.56× | Business & Career |
| Rail transport | 1.55× | Travel & Leisure |
| Microwave oven | 1.59× | Home & Garden |
| Non-alcoholic beverage | 1.8× | Food & Beverages |
| Hypermarket | 1.54× | Shopping |
| Motorboat | 1.94× | Cars & Mobility |
| Lawn mower | 1.65× | Home & Garden |
| Fertilizer | 1.74× | Home & Garden |
| Mineral water | 1.89× | Food & Beverages |
| Greenhouse | 1.55× | Home & Garden |
| Single-family detached home | 1.6× | Home & Garden |
| Personal water craft | 1.66× | Cars & Mobility |
| Solar power | 1.6× | Home & Garden |
| Boat show | 2.28× | Travel & Leisure |
| Dishwasher | 1.5× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.55 |
| Quality Awareness | PREMIUM | 1.46 |
| Convenience Orientation | PREMIUM | 1.34 |
| Need for Security | CONSERVATISM | 1.29 |
| Family Orientation | CONSERVATISM | 1.24 |
| Tradition | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 9.6% |
| Italy | 5.2% |
See Lakes audiences in other countries
More Travel type audiences in Canada
- Camping (10,235,650)
- Hotels (10,097,913)
- Beaches (7,022,702)
- Cruises (5,242,803)
- Air travel (5,045,091)
Frequently asked questions
How many fans does Lakes have in Canada?
Lakes has an estimated audience of 4,909,281 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Lakes fans?
45.6% of Lakes fans are female, 54.4% are male, with an average age of 41.8 years.
Which brands do Lakes fans like most?
Lakes fans show strongest brand affinity for Real property (1.75×), Car rentals (2.09×), and Ecotourism (2.28×) over the country average.
Where do Lakes fans live in Canada?
Lakes fans in Canada are most concentrated in Ontario (reach 2,347,053), British Columbia (reach 1,459,578), and Alberta (reach 1,368,187). These three regions account for the largest share of the active audience.
What other brands do Lakes fans also like?
Beyond Lakes itself, the audience over-indexes on Car rentals (2.09×), Ecotourism (2.28×), Sustainable energy (2.0×), and First class travel (1.58×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Lakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.