Rascasse Audience Intelligence

Lakes Audience in United States

A data profile of the people who buy, follow and care about Lakes in United States — modelled from more than twelve digital signal sources. Lakes has an estimated audience of 34,169,353 people in United States.

#7among Travel type in United States#523among Topic in United States#57in Travel & Leisure

The average Lakes fan in United States is 41.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nature, Vacations, Drawing, with strongest over-indexing on Nature (1.92× the country average).

Demographically, the Lakes audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Sustainability, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lakes fan in United States is more male, around 41.6 years old, with strong Sustainability tendencies and a notable affinity for Nature.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lakes profile in United States.

Audience size
34.2M
in United States
Gender
44.3%♀
55.7% male
Age
41.6
average years
Country rank
#745
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lakes fans

44.3% are female, 55.7% are male, average age 41.6.

Fig. 02

Gender split

44.3%
Female
55.7%
Male
Demographic split for Lakes audience in United States
MetricValue
Female44.3%
Male55.7%
Average age41.6
Estimated audience size34,169,353
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Lakes audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3920%
40-4922%
50+26%
Fig. 04

Worldwide distribution

17.0%

of the worldwide Lakes audience comes from United States.

Worldwide audience distribution share by country for Lakes
CountryShare
United States17.0%
Japan9.6%
Italy5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lakes audience in United States is strongest.

Fig. 05

Top regions by affinity

Lakes fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~100K2.00×
02New Mexico~300K1.79×
03Arizona~1M1.68×
04Montana~100K1.55×
05Oregon~600K1.54×
06South Dakota~100K1.45×
07Idaho~200K1.43×
08Washington~1M1.41×
09Utah~400K1.40×
10Kansas~400K1.38×
11Colorado~700K1.31×
12Oklahoma~500K1.27×
13Alaska~90K1.23×
14California~4.5M1.18×
15Nebraska~200K1.18×
16Illinois~1.5M1.11×
17North Dakota~80K1.09×
18Minnesota~500K1.08×
19North Carolina~1M1.03×
20Kentucky~400K1.03×
21Texas~3M1.02×
22Nevada~300K1.00×
23Mississippi~300K0.98×
24Vermont~60K0.98×
25South Carolina~500K0.97×
26Arkansas~300K0.95×
27Virginia~800K0.94×
28Missouri~500K0.93×
29Wisconsin~500K0.92×
30Tennessee~600K0.90×
31Georgia~900K0.89×
32West Virginia~100K0.87×
33Michigan~800K0.85×
34Indiana~500K0.83×
35Iowa~200K0.83×
36New Hampshire~100K0.82×
37Pennsylvania~900K0.81×
38Alabama~400K0.79×
39Ohio~800K0.74×
40New Jersey~600K0.73×
41Louisiana~300K0.72×
42Connecticut~200K0.67×
43Maryland~400K0.66×
44Maine~80K0.64×
45Florida~1.5M0.62×
46Massachusetts~400K0.60×
47New York~1M0.59×
48Washington, District of Columbia~60K0.54×
49Rhode Island~50K0.49×
50Hawaii~70K0.45×
Fig. 06

Affinity by region

Affinity by region — Lakes, United States
0.45×1.00×2.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lakes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lakes audience
#·InterestCategoryAffinity×
01EcotourismBusiness & Career2.78×
02MotorboatCars & Mobility2.65×
03Labor DayPolitics & Society2.40×
04Car rentalsCars & Mobility2.07×
05Non-fiction booksLiterature2.06×
06NatureHome & Garden1.92×
07VacationsTravel & Leisure1.90×
08DrawingHome & Garden1.85×
09Made in USABusiness & Career1.79×
10CruisesTravel & Leisure1.76×
11LodgingTravel & Leisure1.74×
12Real propertyHome & Garden1.73×
13Talk radioMusic & Radio1.68×
14AuctionShopping1.66×
15Property finderHome & Garden1.64×
16Swimming poolSports1.59×
17Hardware storeHome & Garden1.59×
18DonationBusiness & Career1.57×
19Ace HardwareHome & Garden1.54×
20GeneticsKids & Family1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lakes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lakes audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.45×
PatriotismCONSERVATISM1.44×
TravellingTHRILL1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lakes audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.90×
CreativityOPEN0.91×
Healthy LifestyleBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lakes have in United States?

Lakes has an estimated audience of 34,169,353 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lakes fans?

44.3% of Lakes fans are female, 55.7% are male, with an average age of 41.6 years.

03

Which brands do Lakes fans like most?

Lakes fans show strongest brand affinity for Nature (1.92×), Vacations (1.9×), and Drawing (1.85×) over the country average.

04

Where do Lakes fans live in United States?

Lakes fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~3M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Lakes fans also like?

Beyond Lakes itself, the audience over-indexes on Vacations (1.9×), Drawing (1.85×), Cruises (1.76×), and Lodging (1.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in United States

See Lakes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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