Lakes Audience in United States

Lakes has an estimated audience of 34,169,353 people in United States. 44.3% are female, 55.7% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Nature, Livemusic, Hobby Lobby, Honda HR-V.

The average Lakes fan in United States is 41.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Nature, Livemusic, with strongest over-indexing on Kia Sportage (20.25× the country average). Demographically, the Lakes audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

Demographics of Lakes fans

Demographic split for Lakes audience in United States
MetricValue
Female44.3%
Male55.7%
Average age41.6
Estimated audience size34,169,353

Audience persona

The typical Lakes fan in United States is more male, around 41.6 years old, with strong Travelling tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Lakes in United States
RegionReachAffinity
California5,014,3931.33×
Texas3,354,7771.14×
Florida1,561,9000.68×
Arizona1,329,2081.91×
New York1,163,3640.61×
North Carolina1,086,8161.06×
Illinois1,060,9890.93×
Washington1,036,3541.51×
Georgia940,1190.89×
Pennsylvania936,0220.81×
Ohio802,3650.76×
Virginia799,3730.96×
Michigan744,4530.83×
Colorado736,6551.37×
Tennessee665,0070.97×
Oregon643,8461.64×
New Jersey628,2940.72×
Indiana539,1030.86×
Missouri533,0720.97×
South Carolina516,1091×
Oklahoma505,7081.33×
Minnesota499,2131.02×
Wisconsin476,6960.93×
Utah462,9181.51×
Kentucky455,7971.06×
Massachusetts407,7630.61×
Maryland399,5810.68×
Nevada368,7471.12×
Alabama368,6830.77×
Kansas362,3241.35×
New Mexico321,7331.88×
Louisiana315,5390.72×
Arkansas270,4260.96×
Idaho253,7951.48×
Iowa248,9490.88×
Mississippi243,5210.87×
Connecticut210,3490.61×
Nebraska197,0201.15×
Montana137,3511.45×
West Virginia135,3330.85×
South Dakota110,9411.4×
New Hampshire96,4590.72×
Alaska77,3121.06×
North Dakota76,7621.09×
Maine70,1810.57×
Wyoming61,1841.21×
Hawaii60,0160.41×
Washington, District of Columbia58,3980.57×
Vermont56,7900.95×
Rhode Island45,1570.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lakes audience
BrandAffinityCategory
Kia Sportage20.25×Cars & Mobility
Nature1.86×Home & Garden
Livemusic2.85×Music & Radio
Hobby Lobby2.04×Home & Garden
Honda HR-V13.5×Cars & Mobility
Vacations1.85×Travel & Leisure
Pre-school playgroup14.53×Kids & Family
Aldi1.69×Shopping
Jeep Grand Cherokee4.5×Cars & Mobility
Best Buy1.59×Shopping
Made in USA2.3×Business & Career
Property finder2.31×Home & Garden
Cruises1.86×Travel & Leisure
Dentistry2.07×Business & Career
Home Appliances1.54×Home & Garden
Houston Astros3.14×Sports
southwest airlines2.05×Travel & Leisure
Anime convention2.2×Literature
Air travel1.82×Travel & Leisure
Drawing1.6×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lakes audience
TraitClusterScore
TravellingTHRILL1.49
SustainabilityBALANCE1.35
Sports ActivityPOWER1.26
DIY MentalityTHRILL1.24
ExtroversionTHRILL1.23
IndulgenceJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Lakes
CountryShare
United States17.0%
Japan9.6%
Italy5.2%

See Lakes audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does Lakes have in United States?

Lakes has an estimated audience of 34,169,353 people in United States, concentrated in California and Texas.

What is the gender split and age of Lakes fans?

44.3% of Lakes fans are female, 55.7% are male, with an average age of 41.6 years.

Which brands do Lakes fans like most?

Lakes fans show strongest brand affinity for Kia Sportage (20.25×), Nature (1.86×), and Livemusic (2.85×) over the country average.

Where do Lakes fans live in United States?

Lakes fans in United States are most concentrated in California (reach 5,014,393), Texas (reach 3,354,777), and Florida (reach 1,561,900). These three regions account for the largest share of the active audience.

What other brands do Lakes fans also like?

Beyond Lakes itself, the audience over-indexes on Nature (1.86×), Livemusic (2.85×), Hobby Lobby (2.04×), and Honda HR-V (13.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.