Lakes Audience in United States

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Lakes has an estimated audience of 34,169,353 people in United States. 44.3% are female, 55.7% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Kendra Scott, Home staging, Staycation, Stamp collecting.

The average Lakes fan in United States is 41.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Kendra Scott, Home staging, with strongest over-indexing on Elsword (20.25× the country average). Demographically, the Lakes audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

Demographics of Lakes fans

Demographic split for Lakes audience in United States
MetricValue
Female44.3%
Male55.7%
Average age41.6
Estimated audience size34,169,353

Audience persona

The typical Lakes fan in United States is more male, around 41.6 years old, with strong Travelling tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Lakes in United States
RegionReachAffinity
California5,014,3931.33×
Texas3,354,7771.14×
Florida1,561,9000.68×
Arizona1,329,2081.91×
New York1,163,3640.61×
North Carolina1,086,8161.06×
Illinois1,060,9890.93×
Washington1,036,3541.51×
Georgia940,1190.89×
Pennsylvania936,0220.81×
Ohio802,3650.76×
Virginia799,3730.96×
Michigan744,4530.83×
Colorado736,6551.37×
Tennessee665,0070.97×
Oregon643,8461.64×
New Jersey628,2940.72×
Indiana539,1030.86×
Missouri533,0720.97×
South Carolina516,1091×
Oklahoma505,7081.33×
Minnesota499,2131.02×
Wisconsin476,6960.93×
Utah462,9181.51×
Kentucky455,7971.06×
Massachusetts407,7630.61×
Maryland399,5810.68×
Nevada368,7471.12×
Alabama368,6830.77×
Kansas362,3241.35×
New Mexico321,7331.88×
Louisiana315,5390.72×
Arkansas270,4260.96×
Idaho253,7951.48×
Iowa248,9490.88×
Mississippi243,5210.87×
Connecticut210,3490.61×
Nebraska197,0201.15×
Montana137,3511.45×
West Virginia135,3330.85×
South Dakota110,9411.4×
New Hampshire96,4590.72×
Alaska77,3121.06×
North Dakota76,7621.09×
Maine70,1810.57×
Wyoming61,1841.21×
Hawaii60,0160.41×
Washington, District of Columbia58,3980.57×
Vermont56,7900.95×
Rhode Island45,1570.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lakes audience
BrandAffinityCategory
Elsword20.25×Games
Kendra Scott1.63×Fashion & Accessoires
Home staging2.57×Home & Garden
Staycation1.56×Home & Garden
Stamp collecting1.94×Home & Garden
Public speaking1.53×Politics & Society
Meals on Wheels1.96×Food & Beverages
Voter registration1.57×Politics & Society
Kento Yamazaki3.34×Movies & TV
Hayward, California3.05×Travel & Leisure
Corona (band)1.51×Music & Radio
Northrop Grumman1.65×Business & Career
Tiara2.32×Politics & Society
JDM Cars1.89×Cars & Mobility
Superior Hiking Trail3.37×Travel & Leisure
Scorpio (comics)3.75×Literature
Who Wants to Be a Millionaire?1.98×Movies & TV
Al Ahly SC1.66×Sports
New Era (Namibia)1.56×News
St. Ives2.75×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lakes audience
TraitClusterScore
TravellingTHRILL1.49
SustainabilityBALANCE1.35
Sports ActivityPOWER1.26
DIY MentalityTHRILL1.24
ExtroversionTHRILL1.23
IndulgenceJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Lakes
CountryShare
United States17.0%
Japan9.6%
Italy5.2%

See Lakes audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does Lakes have in United States?

Lakes has an estimated audience of 34,169,353 people in United States, concentrated in California and Texas.

What is the gender split and age of Lakes fans?

44.3% of Lakes fans are female, 55.7% are male, with an average age of 41.6 years.

Which brands do Lakes fans like most?

Lakes fans show strongest brand affinity for Elsword (20.25×), Kendra Scott (1.63×), and Home staging (2.57×) over the country average.

Where do Lakes fans live in United States?

Lakes fans in United States are most concentrated in California (reach 5,014,393), Texas (reach 3,354,777), and Florida (reach 1,561,900). These three regions account for the largest share of the active audience.

What other brands do Lakes fans also like?

Beyond Lakes itself, the audience over-indexes on Kendra Scott (1.63×), Home staging (2.57×), Staycation (1.56×), and Stamp collecting (1.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.