Ecotourism Audience in United States

Ecotourism logo

Ecotourism has an estimated audience of 11,255,736 people in United States. 45.5% are female, 54.5% are male, average age 40.2. Top regions: Texas, California, Florida. Top brand affinities: Car rentals, Instant messaging, Airbnb, Lakes, Adventure travel.

The average Ecotourism fan in United States is 40.2 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Car rentals, Instant messaging, Airbnb, with strongest over-indexing on Car rentals (4.17× the country average). Demographically, the Ecotourism audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Ecotourism fans

Demographic split for Ecotourism audience in United States
MetricValue
Female45.5%
Male54.5%
Average age40.2
Estimated audience size11,255,736

Audience persona

The typical Ecotourism fan in United States is balanced, around 40.2 years old, with strong Sustainability tendencies and a notable affinity for Car rentals.

Top regions in United States

Top regions ranked by reach for Ecotourism in United States
RegionReachAffinity
Texas1,658,7411.71×
California1,366,7581.1×
Florida1,159,5611.52×
New York687,7531.09×
Georgia432,2421.25×
Illinois391,1981.04×
North Carolina342,0151.01×
Virginia337,6231.23×
Pennsylvania336,4870.89×
Ohio254,6750.73×
Washington252,1501.12×
Massachusetts251,8021.14×
Arizona236,7811.03×
Michigan236,6240.8×
New Jersey217,0090.76×
Maryland207,9091.07×
Indiana207,3991.01×
South Carolina195,2231.15×
Colorado189,9421.07×
Wisconsin189,1321.12×
Missouri180,8851×
Tennessee172,9400.77×
Louisiana152,2741.05×
Minnesota151,1450.94×
Oklahoma150,0981.2×
Oregon134,1981.04×
Alabama125,5790.8×
Kentucky123,3140.87×
Connecticut102,9110.91×
Utah98,3430.98×
Hawaii83,1481.72×
Nevada74,4160.68×
Kansas71,0240.8×
Mississippi67,6040.73×
Iowa66,3390.72×
Washington, District of Columbia57,4241.7×
Arkansas54,7190.59×
Maine50,2941.25×
Rhode Island42,4311.18×
Nebraska42,0280.74×
West Virginia40,9270.78×
New Hampshire39,8540.9×
Idaho35,5040.63×
New Mexico31,8540.56×
Montana28,0510.9×
Alaska24,7531.03×
Delaware24,7430.8×
Wyoming23,0751.38×
Vermont21,3521.08×
North Dakota19,7010.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ecotourism audience
BrandAffinityCategory
Car rentals4.17×Cars & Mobility
Instant messaging2.57×Internet & Social Media
Airbnb2.03×Travel & Leisure
Lakes2.78×Travel & Leisure
Adventure travel2.49×Travel & Leisure
California1.52×Travel & Leisure
Air travel2.24×Travel & Leisure
Australia1.99×Travel & Leisure
Women's clothing1.52×Fashion & Accessoires
Cruises2.03×Travel & Leisure
Expedia2.12×Travel & Leisure
Health & wellness1.52×Health
Mexico1.84×Travel & Leisure
Vacations1.63×Travel & Leisure
Los Angeles1.56×Travel & Leisure
Lodging2.16×Travel & Leisure
Resort1.68×Travel & Leisure
Self care1.77×Health
Holiday cottage2.88×Travel & Leisure
JetBlue2.66×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ecotourism audience
TraitClusterScore
SustainabilityBALANCE4.93
Luxury OrientationPREMIUM2.41
Risk AppetiteTHRILL2.18
TravellingTHRILL1.99
Quality AwarenessPREMIUM1.71
Sports ActivityPOWER1.69

Worldwide distribution

Worldwide audience distribution share by country for Ecotourism
CountryShare
United States10.3%
Japan8.9%
Italy5.5%

See Ecotourism audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Ecotourism have in United States?

Ecotourism has an estimated audience of 11,255,736 people in United States, concentrated in Texas and California.

What is the gender split and age of Ecotourism fans?

45.5% of Ecotourism fans are female, 54.5% are male, with an average age of 40.2 years.

Which brands do Ecotourism fans like most?

Ecotourism fans show strongest brand affinity for Car rentals (4.17×), Instant messaging (2.57×), and Airbnb (2.03×) over the country average.

Where do Ecotourism fans live in United States?

Ecotourism fans in United States are most concentrated in Texas (reach 1,658,741), California (reach 1,366,758), and Florida (reach 1,159,561). These three regions account for the largest share of the active audience.

What other brands do Ecotourism fans also like?

Beyond Ecotourism itself, the audience over-indexes on Instant messaging (2.57×), Airbnb (2.03×), Lakes (2.78×), and Adventure travel (2.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ecotourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.