Rascasse Audience Intelligence

Ecotourism Audience in United States

A data profile of the people who buy, follow and care about Ecotourism in United States — modelled from more than twelve digital signal sources. Ecotourism has an estimated audience of 11,255,736 people in United States.

#117among Field of study in United States#2082among Topic in United States#319in Business & Career

The average Ecotourism fan in United States is 40.2 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Car rentals, Instant messaging, Airbnb, with strongest over-indexing on Car rentals (4.17× the country average).

Demographically, the Ecotourism audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ecotourism fan in United States is balanced, around 40.2 years old, with strong Quality Awareness tendencies and a notable affinity for Car rentals.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ecotourism profile in United States.

Audience size
11.3M
in United States
Gender
45.5%♀
54.5% male
Age
40.2
average years
Country rank
#3185
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ecotourism fans

45.5% are female, 54.5% are male, average age 40.2.

Fig. 02

Gender split

45.5%
Female
54.5%
Male
Demographic split for Ecotourism audience in United States
MetricValue
Female45.5%
Male54.5%
Average age40.2
Estimated audience size11,255,736
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Ecotourism audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3919%
40-4920%
50+24%
Fig. 04

Worldwide distribution

10.3%

of the worldwide Ecotourism audience comes from United States.

Worldwide audience distribution share by country for Ecotourism
CountryShare
United States10.3%
Japan8.9%
Italy5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ecotourism audience in United States is strongest.

Fig. 05

Top regions by affinity

Ecotourism fans by region: top regions in United States
#RegionReachAffinity×
01Texas~2.5M2.36×
02South Carolina~300K1.51×
03Virginia~400K1.37×
04Florida~1M1.30×
05Hawaii~60K1.30×
06Wisconsin~200K1.26×
07Oklahoma~200K1.25×
08Washington, District of Columbia~40K1.22×
09Georgia~400K1.21×
10Indiana~200K1.20×
11Iowa~100K1.18×
12Louisiana~200K1.14×
13Illinois~400K1.07×
14Nebraska~60K1.06×
15North Dakota~20K1.04×
16Utah~100K1.03×
17Massachusetts~200K1.02×
18Minnesota~200K1.02×
19Oregon~100K1.02×
20Kansas~90K1.02×
21Rhode Island~40K1.02×
22Maine~40K1.01×
23Washington~200K1.00×
24Colorado~200K1.00×
25Connecticut~100K1.00×
26Vermont~20K0.99×
27California~1M0.98×
28North Carolina~300K0.98×
29Alaska~20K0.98×
30Maryland~200K0.97×
31Delaware~30K0.97×
32Pennsylvania~400K0.95×
33Montana~30K0.93×
34South Dakota~20K0.92×
35Arizona~200K0.91×
36Kentucky~100K0.91×
37New Hampshire~40K0.91×
38Mississippi~80K0.90×
39West Virginia~50K0.90×
40Idaho~50K0.89×
41Alabama~100K0.88×
42New York~600K0.87×
43Missouri~200K0.86×
44New Mexico~50K0.82×
45New Jersey~200K0.81×
46Michigan~200K0.80×
47Nevada~90K0.80×
48Tennessee~200K0.79×
49Arkansas~70K0.79×
50Ohio~300K0.74×
Fig. 06

Affinity by region

Affinity by region — Ecotourism, United States
0.74×1.00×2.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ecotourism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ecotourism audience
#·InterestCategoryAffinity×
01Car rentalsCars & Mobility4.17×
02LakesTravel & Leisure2.78×
03Instant messagingInternet & Social Media2.57×
04Adventure travelTravel & Leisure2.49×
05Air travelTravel & Leisure2.24×
06LodgingTravel & Leisure2.16×
07ExpediaTravel & Leisure2.12×
08AirbnbTravel & Leisure2.03×
09CruisesTravel & Leisure2.03×
10AustraliaTravel & Leisure1.99×
11Trader Joe'sShopping1.93×
12MexicoTravel & Leisure1.84×
13Self careHealth1.77×
14Lindsey GrahamPolitics & Society1.76×
15ResortTravel & Leisure1.68×
16VacationsTravel & Leisure1.63×
17Los AngelesTravel & Leisure1.56×
18CaliforniaTravel & Leisure1.52×
19Women's clothingFashion & Accessoires1.52×
20Health & wellnessHealth1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ecotourism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ecotourism audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.18×
TravellingTHRILL1.98×
Design AffinityPREMIUM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ecotourism audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.94×
ExtroversionTHRILL1.02×
Need for SecurityCONSERVATISM1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ecotourism have in United States?

Ecotourism has an estimated audience of 11,255,736 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Ecotourism fans?

45.5% of Ecotourism fans are female, 54.5% are male, with an average age of 40.2 years.

03

Which brands do Ecotourism fans like most?

Ecotourism fans show strongest brand affinity for Car rentals (4.17×), Instant messaging (2.57×), and Airbnb (2.03×) over the country average.

04

Where do Ecotourism fans live in United States?

Ecotourism fans in United States are most concentrated in Texas (reach ~2.5M), California (reach ~1M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Ecotourism fans also like?

Beyond Ecotourism itself, the audience over-indexes on Instant messaging (2.57×), Airbnb (2.03×), Lakes (2.78×), and Trader Joe's (1.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Ecotourism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ecotourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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