A data profile of the people who buy, follow and care about Ecotourism in France — modelled from more than twelve digital signal sources. Ecotourism has an estimated audience of 3,325,896 people in France.
The average Ecotourism fan in France is 44.3 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include EasyJet, Doctolib, Ryanair, with strongest over-indexing on EasyJet (2.51× the country average).
Demographically, the Ecotourism audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Travelling, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Ecotourism fan in France is balanced, around 44.3 years old, with strong Travelling tendencies and a notable affinity for EasyJet.
The key figures that characterise the Ecotourism profile in France.
50.7% are female, 49.3% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 44.3 |
| Estimated audience size | 3,325,896 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Ecotourism audience comes from France.
| Country | Share |
|---|---|
| United States | 10.3% |
| Japan | 8.9% |
| Italy | 5.5% |
Where the Ecotourism audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~800K | 1.31× | |
| 02 | Hauts-de-France | ~400K | 1.20× | |
| 03 | Normandy | ~200K | 1.20× | |
| 04 | Pays de la Loire | ~200K | 1.12× | |
| 05 | Brittany | ~200K | 1.09× | |
| 06 | Provence-Alpes-Côte d'Azur | ~200K | 1.00× | |
| 07 | Corsica | ~20K | 0.99× | |
| 08 | Centre-Val de Loire | ~100K | 0.94× | |
| 09 | Auvergne-Rhône-Alpes | ~400K | 0.93× | |
| 10 | Nouvelle-Aquitaine | ~300K | 0.88× | |
| 11 | Occitanie | ~300K | 0.88× | |
| 12 | Bourgogne-Franche-Comté | ~100K | 0.88× | |
| 13 | Grand Est | ~200K | 0.85× |
The strongest cross-interests of the Ecotourism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Car rentals | Cars & Mobility | 3.47× | ||
| 02 | Lakes | Travel & Leisure | 3.05× | ||
| 03 | Cruises | Travel & Leisure | 3.02× | ||
| 04 | Air travel | Travel & Leisure | 2.56× | ||
| 05 | EasyJet | Travel & Leisure | 2.51× | ||
| 06 | Ryanair | Travel & Leisure | 2.45× | ||
| 07 | Kayak | Travel & Leisure | 2.31× | ||
| 08 | Volotea | Travel & Leisure | 2.31× | ||
| 09 | Air France | Travel & Leisure | 2.21× | ||
| 10 | Organic food | Food & Beverages | 2.21× | ||
| 11 | transavia | Travel & Leisure | 2.12× | ||
| 12 | Vacations | Travel & Leisure | 1.91× | ||
| 13 | Airbnb | Travel & Leisure | 1.86× | ||
| 14 | Doctolib | Health | 1.66× | ||
| 15 | IKEA | Home & Garden | 1.64× | ||
| 16 | Spas | Beauty & Wellness | 1.62× | ||
| 17 | La Redoute | Shopping | 1.62× | ||
| 18 | Patrick Bruel | Music & Radio | 1.58× | ||
| 19 | Garden | Home & Garden | 1.54× | ||
| 20 | Cosmetics | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.94× | |
| Design Affinity | PREMIUM | 1.75× | |
| Sustainability | BALANCE | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.86× | |
| Need for Security | CONSERVATISM | 1.02× | |
| Convenience Orientation | PREMIUM | 1.12× |
Ecotourism has an estimated audience of 3,325,896 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
50.7% of Ecotourism fans are female, 49.3% are male, with an average age of 44.3 years.
Ecotourism fans show strongest brand affinity for EasyJet (2.51×), Doctolib (1.66×), and Ryanair (2.45×) over the country average.
Ecotourism fans in France are most concentrated in Île-de-France (reach ~800K), Auvergne-Rhône-Alpes (reach ~400K), and Hauts-de-France (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Ecotourism itself, the audience over-indexes on Doctolib (1.66×), Ryanair (2.45×), Air France (2.21×), and Car rentals (3.47×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Ecotourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.